Episode 23: Théodore Marescaux kickstarting a consumer product on a global scale


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When you see kids zone out in front of a smartphone screen, rather than play and dance to their favourite music, then it’s time to call to the rescue. At least, that’s what Théo, the CEO of Muuselabs, had as a vision when developing the smart speaker for kids. Building a sophisticated consumer electronics product proved to be a fun challenge for the talented team of three engineers he gathered. But how do you bring it to the market? They chose Kickstarter as a platform and discovered rule number one for startups launching physical products: “Hardware is hard”.

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