EP95: The Power of Culture with Marcus Collins

Ben Reinberg: I OWN IT

💼 Check out Ben's firm here: https://alliancecgc.com/

From the quiet nudges of societal norms to the vast ecosystem of shared values, Marcus Collins sheds light on how culture is the silent governor of humanity. As the digital strategist behind Beatz and a prominent figure in deciphering the true nature of virality, Marcus has journeyed from merely examining the phenomena of going 'viral' to delving deep into the governing system of humanity itself: culture.

In this episode, Marcus Collins highlights: ✅ Culture operates as a system of conventions and expectations that govern our behavior, determining our perceptions, actions, and affiliations. ✅ While we often feel we are making autonomous decisions, our choices are heavily influenced by external factors, particularly by the people and culture around us. ✅ We should use our work skills in our personal lives, too. ✅ People need to feel a product is for them before knowing its features. ✅ Our biggest value is in our close relationships like family and friends. They shape our growth and opportunities. ✅ The importance of telling ourselves positive stories and finding places where we feel valued.

Marcus Collins is an illustrious cultural translator and marketer, renowned for effortlessly merging the dynamic worlds of academia and hands-on branding. As the Chief Strategy Officer at Wieden+Kennedy New York, he employs his strategic prowess to elevate brands, while his role as a marketing professor at the Ross School of Business, University of Michigan sees him impart invaluable knowledge to budding marketers. His keen insight into brand strategy and consumer behavior has made him an indispensable asset to both established blue-chip brands and innovative startups.

Get in touch with Marcus Collins. LinkedIn: https://www.linkedin.com/in/marctothec/

Twitter: https://twitter.com/marctothec?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Website: https://michiganross.umich.edu/faculty-research/faculty/marcus-collins

Instagram: https://www.instagram.com/marctothec/?hl=en

Connect with Ben Reinberg. Website: https://benreinberg.com

Instagram: https://www.instagram.com/therealbenreinberg/

Twitter: https://twitter.com/realbenreinberg

TikTok: https://www.tiktok.com/@therealbenreinberg

LinkedIn: https://linkedin.com/in/benreinberg

Facebook: https://facebook.com/TheRealBenReinberg

✍️Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/ben-reinberg-i-own-it/id1626923659

#IOwnItPodcast #BenReinberg #RealEstate

Learn more about your ad choices. Visit megaphone.fm/adchoices