Blending Business and Design with Sudhindra V.

Avantika Designeering Series

It's easy to underestimate the importance of design in business. However, a strong approach to design has a significant impact on a brand and comes with profound business benefits. Design thinking is used for everything from new product ideas to finding out more about your target audience. Hence design decisions dramatically impact the future of your business and your profitability. In this episode, we interact with Sudhindra Venkatesha Murthy, Chief Design Officer at IBM IX. On the digital canvas, Sudhindra crafts positive experiences for people armed with insights, empathy, and behavioral understanding. As an Experience Strategist, he helps craft vision for partners to see their worlds in action. As a Design Leader, he designs environments conducive to creating meaningful, game-changing, and award-winning designs. He has been recognized for his work through many awards, including the Most Innovative Product award by NIA in Singapore. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series," "Blending Business and Design." You can connect with Sudhindra on Twitter @sudhindra. Don't forget to subscribe to our show and share your comments on [e-mail]