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Mastering Your Book Marketing: What Publishers and Publicists Really Do
Manage episode 436425436 series 3591258
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In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insights to help you manage your brand and maximize your book's reach. Stay tuned for tips on creating a comprehensive author package, leveraging media appearances, and planning your long-term marketing strategy. If you are gearing up for a book launch, this is a must-watch!
📚 Resources Mentioned:
- Essential Author + Speaker Bio Package: https://www.lanelit.com/package
Time Stamps:
00:00 Introduction: The Author's Marketing Dilemma
02:21 Understanding Marketing vs. Publicity
03:19 Debunking Publisher Myths
06:44 The Role of a Publicist
09:52 Publicity Costs and Budgeting
11:58 Next Steps for Authors
13:22 Conclusion and Final Tips
📚 Resources Mentioned:
- Essential Author + Speaker Bio Package: https://www.lanelit.com/package
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