283. 5 Tips to Optimize Your Artist Website

Artist Academy

Do you want us at the Artist Academy to help you create an outstanding website? Join the waitlist: www.artistacademy.co/website-builder-interest
This week’s episode is all about helping you to make your website better to gain more business via Google and organic search.

1. Photos are everything.
   Spending time taking and editing your photos to display your art in the best possible form will pay off. Good lighting, clear images taken on a quality device (I use my iPhone 12 to photograph and record all videos), etc..
   A photo of you holding your painting in dim lighting sitting in your kitchen says: “I do this as a hobby. Please don’t pay me very much.”
   A clear photo of you (wearing something presentable) standing next to your painting (that is sitting on an easel) with a professional background and great lighting says: “I am a professional. You can sign up to be on my waiting list.”
   
2. SEO - Search Engine Optimization
   What do you do and how would you describe your art? = Key Words
   Examples: Missouri muralist, logo artist, painter, Springfield artist, interior mural, exterior mural, landscape, modern mural, midwest muralist, mural artist, painter for hire, custom art, high-end art, children’s room art, kids' room decor, nursery mural…
   Include these words within your website in places like within your artist statement on the “about” or “contact” page.
   Label your photos on your computer with these words and upload them into your website.
   Tip: Get featured on other websites that already have a better Google search result than you. Magazines, local businesses, galleries, etc.. Use their already optimized websites to show up on Google.
   
3. Keep your website menu/navigation options minimal and to the point.
   KISS = Keep It Simple Stupid
   We all create so many different things: murals, originals, prints, pet portraits, landscapes, art lessons, logos, etc… Simplify the options.
   What do you WANT to do the MOST? Put those few options in the forefront.
   
4. How can people work with you?
   What are the steps they need to take in order for someone to commission you to do a job? Explain those steps quickly and clearly so customers are ready to give you what you need in order to give them a quote.
   
5. Easy Checkout
   Make your checkout process EASY by integrating things like Apple Pay (1 click pay) and quick shipping options. Shopify is the best online selling platform for small businesses with an easy checkout process.

Join the waitlist to have your website built for you.
Have a great week! :)
Andrea
www.ArtistAcademy.co