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Ethics In AI And The Importance Of Personalization In B2B Marketing, With Guest Mike Hockett
Manage episode 402632595 series 3444167
Inhoud geleverd door Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In the competitive world of wholesale distribution, businesses are increasingly recognizing the transformative power of tailoring their marketing efforts to meet the unique needs of individual clients and stakeholders. It's no longer a "one size fits all" marketplace: personalizing your customer journey and customer experience is key to retaining business. This week, Tom and Kevin, along with their guest Mike Hockett, Executive Editor of Modern Distribution Management, dive into this topic to reveal that B2B Market Personalization may be the hottest trend of 2024. We also take a closer look at looming ethical questions regarding the use of AI in wholesale manufacturing and distribution, including why industrial organizations are such ripe targets for ransomware attacks.
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