How People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD Media

AdTech with AlikeAudience

In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth in AdTech. The topics they shared include:

• How to cultivate positive culture and values within the workplace
• Finding the right balance among skills, experience, and passion when hiring
• How to adapt to changes in hiring trends
• Actionable advice for employee retention and leadership

Lawrence Lo
linkedin.com/in/lawrencelo2008

• Managing Partner at PHD;
• Experience in leading successful organizations across AdTech, finance, hospitality and e-commerce;
• Expertise in growth strategy, business operations and P & L management;
• Reputation for building excellent teams through a focus on culture, driving long-term consumer success and shareholder performance value.

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience.
• Addressability Working Member of iAB Tech Lab.
• Expertise in behavioral economics and consumer data.
• Passionate about empowering marketers to reach the target customers through connection of data and media and developing privacy-safe audience targeting solutions.

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience.
• Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.