Psychological Change: Pierre Ferrari and Chef Matt Bell Bring Dignity to Poor Communities

Add Passion and Stir

On this very special encore presentation of Add Passion and Stir we will revisit our conversation Pierre Ferrari, the former President and CEO of Heifer International, and Matt Bell, chef and owner of South on Main restaurant in Little Rock, as they share insights about creating value in poor communities. Since the first airing of this episode, Pierre has now retired and is writing a book about ending rural hunger around the world.

Ferrari speaks about the success Heifer International has had in poor agricultural communities throughout the world by driving social psychological change before anything else. “We work with communities that could almost be described as clinically depressed...the despair is so deep…they feel condemned to this situation,” he says.

Heifer uses value-based training to demonstrate to people their own ability and capacity to make change. “Without that psychological shift, nothing we do, no animal, no training will actually catch hold,” he notes.

Bell has first-hand knowledge of the success of this model in Arkansas. He sources his chickens from Grassroots Farm Cooperative, a cooperative of 10 formerly struggling small farms in Little Rock that was formed with the help of Heifer International to meet the demand of the growing market. “My understanding of Heifer at the time was you buy a cow and someone somewhere gets a cow. I didn’t understand this small business component. I didn’t understand it could happen in Arkansas,” says Bell.

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