How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
Deal Talk is all about deals, data and developments. Receive the latest news and background stories on investments, mergers and transactions. Sign up to Deal Talk to receive bi-monthly updates with the latest content via LinkedIn. Listen to the Deal Talk podcast on Transistor FM, Spotify, Apple, or wherever you find your podcasts. Deal Talk is sponsored by Improved Corporate Finance and produced by Cognito Amsterdam. For inquiries, contact our producer Emily Robida: emily.robida@cognitomedia.nl
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Marketing Technology Podcast by Marketing Guys

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Marketing Technology Podcast by Marketing Guys
Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Marketing Technology Podcast by Marketing Guys

1
Unlocking B2B Growth: Productizing Services with Eisha Armstrong
21:07
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21:07Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized serv…
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Marketing Technology Podcast by Marketing Guys

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Recruiting the Best Marketing Operations Talent with Matthijs van Rosmalen
28:27
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28:27Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…
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Marketing Technology Podcast by Marketing Guys

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Digital Innovators, The Journey of TomTom in Marketing Operations featuring Debby Kruse
28:42
28:42
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28:42In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…
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Marketing Technology Podcast by Marketing Guys

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Elevating Customer Experience with Marketing Operations - Featuring Gerben Busch
30:39
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30:39In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…
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Marketing Technology Podcast by Marketing Guys

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Unlock the Power of Marketing Operations with Kelly Jo Horton
31:05
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31:05In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…
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Marketing Technology Podcast by Marketing Guys

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Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing
24:59
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24:59In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …
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Marketing Technology Podcast by Marketing Guys

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Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering
40:25
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40:25In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …
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Marketing Technology Podcast by Marketing Guys

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Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma
26:03
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26:03In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…
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Marketing Technology Podcast by Marketing Guys

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Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers
32:19
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32:19Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…
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Marketing Technology Podcast by Marketing Guys

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Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe
20:24
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20:24Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…
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Marketing Technology Podcast by Marketing Guys

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Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer
21:47
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21:47Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…
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Marketing Technology Podcast by Marketing Guys

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Navigating the AI Revolution in Marketing: Insights from Charida Dorder
21:49
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21:49Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…
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Marketing Technology Podcast by Marketing Guys

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Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain
22:08
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22:08Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…
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Marketing Technology Podcast by Marketing Guys

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Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels
23:49
23:49
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23:49Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…
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Marketing Technology Podcast by Marketing Guys

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Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers
28:59
28:59
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28:59Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…
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Marketing Technology Podcast by Marketing Guys

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Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James
22:55
22:55
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22:55Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…
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Marketing Technology Podcast by Marketing Guys

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Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent
21:17
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21:17Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…
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Marketing Technology Podcast by Marketing Guys

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Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas
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12:28Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…
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Deal Talk

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COP28: Expectations, Investments, Policy, and Calls to Action with Cassie Bowe and Brett Hauser
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32:01Welcome to Deal Talk, the podcast about deals, data, and developments. On Today's episode, Hosts Frank Verbeek and Jan Jaap Omvlee welcome Cassie Bowe, Partner at Energy Impact Partners and Brett Hauser, Chairman of the Board at Voltera. Cassie and Brett share their expertise in the area of investing and policymaking in renewable energy and climate…
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Marketing Technology Podcast by Marketing Guys

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Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev
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22:37In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…
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Marketing Technology Podcast by Marketing Guys

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Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier
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24:25On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…
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Marketing Technology Podcast by Marketing Guys

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Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó
21:46
21:46
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21:46Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…
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Marketing Technology Podcast by Marketing Guys

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Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence
21:02
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21:02Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…
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Marketing Technology Podcast by Marketing Guys

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Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin
21:02
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21:02In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …
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Marketing Technology Podcast by Marketing Guys

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Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown
19:55
19:55
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19:55Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…
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Marketing Technology Podcast by Marketing Guys

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The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind
31:41
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31:41Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…
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Marketing Technology Podcast by Marketing Guys

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The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics)
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19:26"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…
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Marketing Technology Podcast by Marketing Guys

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Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic
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20:34Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…
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Marketing Technology Podcast by Marketing Guys

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Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney
22:41
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22:41Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …
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Marketing Technology Podcast by Marketing Guys

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The Art of Pricing in Marketing - Interview with Dan Balcauski
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26:03Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…
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Marketing Technology Podcast by Marketing Guys

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Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani
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20:21In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…
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Deal Talk

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Ben van der Burg in gesprek met Tonko Gast, Founder en CEO van Dynamic Credit
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39:36Door Deal Talk
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Marketing Technology Podcast by Marketing Guys

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Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero
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18:49On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…
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Marketing Technology Podcast by Marketing Guys

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The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai
19:23
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19:23In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…
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Marketing Technology Podcast by Marketing Guys

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How to do Personas right - Jim Kraus, President of the Buyer Persona Institute
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23:39Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …
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Marketing Technology Podcast by Marketing Guys

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Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker)
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17:14In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…
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Marketing Technology Podcast by Marketing Guys

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Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero
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18:31Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…
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Marketing Technology Podcast by Marketing Guys

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How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal
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18:31Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…
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Marketing Technology Podcast by Marketing Guys

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Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago
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16:08In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …
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Marketing Technology Podcast by Marketing Guys

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Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint)
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19:30In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …
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Marketing Technology Podcast by Marketing Guys

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How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword
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27:05In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discuss…
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Deal Talk

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Ben van der Burg in gesprek met JacobJan van Duijvenvoorde, CFO van Restaurant Company Europe
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38:01Ben van der Burg in gesprek met JacobJan van Duijvenvoorde, CFO Restaurant Company Europe (RCE). Na een loopbaan als analist, bankier en investment manager werd JacobJan van Duijvenvoorde in 2019 CFO bij Restaurant Loetje en een jaar later CFO van de Restaurant Company Europe (RCE), het moederbedrijf van horecaconcepten als Loetje, Happy Italy, Sta…
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Deal Talk

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Ben van der Burg in gesprek met Joep van den Eijkel, Lid RvC/Founder van You Sure
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38:39"Eigenlijk functioneer ik het beste in chaos.” Maak kennis met Joep van den Eijkel, ondernemer sinds 1993. Hij is oprichter en directeur van assurantiebedrijf You Sure en volmachtbedrijf DIN Assuradeuren. Met zijn Dutch Insurance Network maakte hij naam door assurantiebemiddelaars en financiële ondernemers te adviseren (en schreef daar ook een boek…
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Marketing Technology Podcast by Marketing Guys

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CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census
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24:56In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matt…
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Deal Talk

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Ben van der Burg in gesprek met Robert van Wessel, Adviseur verzekeringen en pensioenen
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41:22Deze Deal Talk serie heeft steeds een ondernemer te gast die vertelt over dromen en daden, over dilemma’s en deals. Host is Ben Van der Burg, voormalig professioneel schaatser en nu dagvoorzitter, commercieel directeur en enthousiast podcasthost. Deal Talk is een podcast over fusies en overnames, geproduceerd door Cognito Media Amsterdam. Wilt u oo…
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Marketing Technology Podcast by Marketing Guys

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Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress
20:26
20:26
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20:26** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value. In this episode, Elias has a chat with Paris Childress, the CEO, and…
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Marketing Technology Podcast by Marketing Guys

1
Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda
22:23
22:23
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22:23** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode. In this …
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Deal Talk

1
Ben van der Burg in gesprek met Harco Leertouwer, Managing Director van Acre Europe
43:11
43:11
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43:11Harco Leertouwer maakte carrière bij de InterContinental Hotels Group en maakte de overstap van luxury hospitality naar sustainability recruitment en executive search. Waarom is duurzaamheid zo belangrijk voor hem? En hoe verhoudt de purpose van Acre zich tot performance en winst maken? Ben van der Burg in gesprek met Harco Leertouwer, Managing Dir…
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Marketing Technology Podcast by Marketing Guys

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How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data
20:28
20:28
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20:28** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode! In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages…
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Marketing Technology Podcast by Marketing Guys

1
Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals
17:53
17:53
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17:53** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode. In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and…
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