Beste Latest News podcasts (2024)

1
Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe 20:24

4d ago20:24

20:24

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…

1
Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer 21:47

14d ago21:47

21:47

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

1
Navigating the AI Revolution in Marketing: Insights from Charida Dorder 21:49

2M ago21:49

21:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

1
Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain 22:08

2M ago22:08

22:08

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

1
Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels 23:49

2M ago23:49

23:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

1
Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers 28:59

2M ago28:59

28:59

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

1
Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James 22:55

3M ago22:55

22:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

1
Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent 21:17

4M ago21:17

21:17

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

1
Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas 12:28

4M ago12:28

12:28

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

1
COP28: Expectations, Investments, Policy, and Calls to Action with Cassie Bowe and Brett Hauser 32:01

5M ago32:01

32:01

Welcome to Deal Talk, the podcast about deals, data, and developments. On Today's episode, Hosts Frank Verbeek and Jan Jaap Omvlee welcome Cassie Bowe, Partner at Energy Impact Partners and Brett Hauser, Chairman of the Board at Voltera. Cassie and Brett share their expertise in the area of investing and policymaking in renewable energy and climate…

1
Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev 22:37

5M ago22:37

22:37

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

1
Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier 24:25

7M ago24:25

24:25

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…

1
Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó 21:46

7M ago21:46

21:46

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…

1
Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence 21:02

7M ago21:02

21:02

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…

1
Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin 21:02

8M ago21:02

21:02

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …

1
Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown 19:55

8M ago19:55

19:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…

1
The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind 31:41

8M ago31:41

31:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…

1
The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics) 19:26

8M ago19:26

19:26

"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…

1
Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic 20:34

8M ago20:34

20:34

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…

1
Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney 22:41

9M ago22:41

22:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …

1
The Art of Pricing in Marketing - Interview with Dan Balcauski 26:03

10M ago26:03

26:03

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…

1
Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani 20:21

10M ago20:21

20:21

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…

1
Ben van der Burg in gesprek met Tonko Gast, Founder en CEO van Dynamic Credit 39:36

10M ago39:36

39:36

Door Deal Talk

1
Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero 18:49

10M ago18:49

18:49

On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…

1
The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai 19:23

10M ago19:23

19:23

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…

1
How to do Personas right - Jim Kraus, President of the Buyer Persona Institute 23:39

11M ago23:39

23:39

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …

1
Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker) 17:14

11M ago17:14

17:14

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…

1
Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero 18:31

11M ago18:31

18:31

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…

1
How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal 18:31

12M ago18:31

18:31

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…

1
Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago 16:08

12M ago16:08

16:08

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …

1
Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint) 19:30

12M ago19:30

19:30

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …

1
How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword 27:05

1y ago27:05

27:05

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discuss…

1
Ben van der Burg in gesprek met JacobJan van Duijvenvoorde, CFO van Restaurant Company Europe 38:01

1y ago38:01

38:01

Ben van der Burg in gesprek met JacobJan van Duijvenvoorde, CFO Restaurant Company Europe (RCE). Na een loopbaan als analist, bankier en investment manager werd JacobJan van Duijvenvoorde in 2019 CFO bij Restaurant Loetje en een jaar later CFO van de Restaurant Company Europe (RCE), het moederbedrijf van horecaconcepten als Loetje, Happy Italy, Sta…

1
Ben van der Burg in gesprek met Joep van den Eijkel, Lid RvC/Founder van You Sure 38:39

1y ago38:39

38:39

"Eigenlijk functioneer ik het beste in chaos.” Maak kennis met Joep van den Eijkel, ondernemer sinds 1993. Hij is oprichter en directeur van assurantiebedrijf You Sure en volmachtbedrijf DIN Assuradeuren. Met zijn Dutch Insurance Network maakte hij naam door assurantiebemiddelaars en financiële ondernemers te adviseren (en schreef daar ook een boek…

1
CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census 24:56

1y ago24:56

24:56

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matt…

1
Ben van der Burg in gesprek met Robert van Wessel, Adviseur verzekeringen en pensioenen 41:22

1y ago41:22

41:22

Deze Deal Talk serie heeft steeds een ondernemer te gast die vertelt over dromen en daden, over dilemma’s en deals. Host is Ben Van der Burg, voormalig professioneel schaatser en nu dagvoorzitter, commercieel directeur en enthousiast podcasthost. Deal Talk is een podcast over fusies en overnames, geproduceerd door Cognito Media Amsterdam. Wilt u oo…

1
Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress 20:26

1y ago20:26

20:26

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value. In this episode, Elias has a chat with Paris Childress, the CEO, and…

1
Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda 22:23

1y ago22:23

22:23

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode. In this …

1
Ben van der Burg in gesprek met Harco Leertouwer, Managing Director van Acre Europe 43:11

1y ago43:11

43:11

Harco Leertouwer maakte carrière bij de InterContinental Hotels Group en maakte de overstap van luxury hospitality naar sustainability recruitment en executive search. Waarom is duurzaamheid zo belangrijk voor hem? En hoe verhoudt de purpose van Acre zich tot performance en winst maken? Ben van der Burg in gesprek met Harco Leertouwer, Managing Dir…

1
How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data 20:28

1y ago20:28

20:28

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode! In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages…

1
Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals 17:53

1y ago17:53

17:53

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode. In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and…

1
Ben van der Burg in gesprek met Erik de Heus, CEO SkinVision 50:05

1y ago50:05

50:05

Ben van der Burg in gesprek met Erik de Heus, CEO SkinVision. Eerst brak hij de energiemarkt open met Oxxio. Nu stelt hij mensen in staat om zelf met behulp van een smartphone-app het risico op huidkanker te bepalen. ‘In de komende tien jaar 250.000 levens redden door een tijdige herkenning van huidkanker’. Maak kennis met Erik de Heus, ondernemer …

1
Ben van der Burg in gesprek met Remco Boas, rasondernemer 45:33

1y ago45:33

45:33

Ben van der Burg in gesprek met Remco Boas, rasondernemer. “Ik breng er een ziel in. Mensen voelen dat een horecazaak klopt.” Maak kennis met Remco Boas. Ondernemen begon voor hem met de verkoop van tweedehands LP’s, het geven van internetcursussen in 1995 en met de start van zijn internetbedrijf Intronet in Amsterdam. In vijf jaar ging het bedrijf…

1
How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ 24:58

1y ago24:58

24:58

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization? Especially now that budget cuts are becoming more common and we might be heading toward a recession, market…

1
Ben van der Burg in gesprek met Joost Snoep, managing partner BuyInside 48:29

1y ago48:29

48:29

Ben van der Burg in gesprek met Joost Snoep, managing partner BuyInside “Vorig jaar hebben we de laatste verfkwastenfabriek van Nederland aangekocht.” Aan het woord is Joost Snoep. Hij treedt als overname-adviseur op voor cliënten van BuyInside. Hij richt zich op het begeleiden van ondernemers in overnametrajecten en bij het verkrijgen van (overnam…

1
The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom 27:05

1y ago27:05

27:05

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data? In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mo…

1
The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads 18:28

1+ y ago18:28

18:28

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode. Topics we discuss: 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content …

1
Lead generation: Outbound or inbound? It’s all the same! - Elias interviews Ron Story Jr 19:04

1+ y ago19:04

19:04

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB. On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can …

1
Real estate marketing - it’s all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir 18:20

1+ y ago18:20

18:20

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** What's the secret to success in real estate marketing? Listen to this podcast to find out. In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of…

1
A 2.5 x faster sales cycle using a sales engagement platform - Albert Rhee, Director of Product Marketing at Salesloft 20:37

1+ y ago20:37

20:37

Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this. In this episode, Elias has a chat with Albert Rhee, Director of Product Marketing at Salesloft, a sales engagement platform that unlocks a Business's full potential to drive revenue & earn customers for life. Topics…

Podcasts die het beluisteren waard zijn

Latest News Podcasts

Podcasts die het beluisteren waard zijn

Korte handleiding