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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Wouldn't it be amazing if you had access to subject matter experts anytime you wanted? You do! The Carl Gould Collective Podcast offers you top subject matter experts who share their expertise on relevant subjects to help you reach your business goals. Hosted by Carl Gould, the author of 7 books on business strategy, leadership and sustainable growth. A sought-after international keynote speaker, Gould created the farthest-reaching business mentoring organization in the world, his methodolog ...
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Summer - Sweat Equity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We hit 1965. 1965 to 1985, who was born during that time? I was. Gen Xers, right? All you Gen Xers out there. This is why we're always so pissed off, right? This is why we're always upset at the …
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Industry Problems You Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When somebody comes to your website, they're looking to solve two problems. If you are addressing the top problems of the industry, they're going to say, wow, this person really gets me. Th…
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Spring in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So spring, the last spring, was 1946 to 1964, okay? Who was born during that time? Don't raise your hand; I'm not looking to out anybody. What demographic was born during that time? Baby boomers, no…
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Coaching? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. People come into coaching because they have a ceiling somewhere, right? There are some belief systems or rules or values or principles that has got them to a certain level but is preventing them from getting…
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Coaching & Mentoring -What's the Value? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, …
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Discounting - Big Mistake! Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringin…
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Discounting - Big Mistake! Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One of the big mistakes that early-stage entrepreneurs make is that they try to discount their way to market share and then once they have a critical mass and then like, “okay now I’m…
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Carl's Marketing Rule of Thumb - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Use this as honest feedback as to what area of networking or promotion you need to work on, alright? Yeah, maybe explain a little bit more, spend a little bit more time, and get…
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Carl's Marketing Rule of Thumb - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I understand that there’s a common thought that, yeah, but I wanna be too pushy, you know, I don’t want to overexpose myself. I don’t want them to--I don’t want to wear them out…
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Did you Know Being #2 is OK? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Position means what position in the marketplace you occupy. Are you the thought leader? Are you the most expensive? Are you in the middle of the road? Are you the value play? None better t…
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Business Legs - Part 4 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Covid was the downward pressure, so whatever pressure covid put on your table,right. It didn't take the leg out, if you have four really strong legs,covid would not have impacted your business g…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So the question I’m asking today is in these four examples, which of the legs of your business might need some strengthening? And then we'll talk about some ideas about that, right. So now back to the analogy, I’ve go…
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Business Legs - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if I were to put the table with four legs just like that slide,that table had four legs, okay? I would walk up, grab one leg, and pull it out. Now we have a table with three legs under it. Up…
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During Down Turns, Buyers Refer to Experts Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing is the number one way that you communicate with your clientele. As soon as you advertise your pricing, you do two things. One is you tell them who you are. I'm the pr…
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Cut Through the Clutter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I eat a very plant-based diet. Whenever I go to a restaurant, I can tell if they know how to serve a vegan, basically. Are they just, did they Google it and say, okay, anything that's not this?…
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Understand Who is Your Ideal Avatar pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate. They have kids or they are par…
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Understand Who is Your Ideal Avatar Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One exercise that every business owner has to do is make sure that they take a step back and understand who their ideal client avatar is, right? So if you get an ideal client, and y…
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Decide Where You Are as an Entrepreneur PT 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You have two slightly different approaches. Apple in the beginning, when they first started out, I mean their commercials were throwing hammer balls at TV sets and blowing …
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Decide Where You Are as an Entrepreneur Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.First off, decide where you are because when you're trying to make a mark, it's time to be bold, it's time to be provocative, it's time to take risk. You know, if you're trying t…
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Entrepreneurs Fall into Two Catagories Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Entrepreneurs tend to fall in two categories. First category I call is they want to make a mark. They have an idea, they've got a dream, there's something that they want to do, t…
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What Stage can The Owner Step Back Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It starts in stage four to some degree, stage three, right? If you are, let's say you run a real estate office and you don't want to be the one going out, sitting at somebody else's …
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The Majority of Businesses are Stage 2 & 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The overwhelming majority of businesses are in stage two and three, right? 98.6% of businesses have less than 20 employees. 96% of businesses are under 1 million, and they te…
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The Diagonal Opposite Quadrant Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results We actually have a formula that will help somebody understand what their blind spots are. There are four quadrants in a business: strategy, business development, operations, and finance. …
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Benchmark Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You always wanna know what your competitors are up to because that's how you'll be compared for sure. One of the things that we like to do with our clients is to have them say, "I want to be di…
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Am I Like Them Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Decides if I like another person is, am I like them? Person in this room, professional. We're here at the BMW conference. We have things in common. When we build rapport, we are looking for sameness, li…
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Meet People Where They Are Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Right, have you heard the expression, imitation is the highest form of flattery. So we want to meet people where they are, be as flexible as possible, and speak their language. If we do that…
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Body Language Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 93% of what gets you hired or not, closes the sale or not, your team follows you or not, is your body language. It's how you carry yourself. And I was at the networking event last night, right? Yeah, yea…
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What You Say Almost Doesn't Matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you say almost doesn't matter. This survey has been around for a while. You may have seen it before. Anyone know how much your words influence another person to your point of vi…
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Rapport is Evaluated a Thousand Times Per Minute Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And you need them going at all times if you want influence. One of those two is broken down. You can gain them back very easily. We evaluate rapport thousands of times …
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RESPECT Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To your point of view, you do need respect. Whatever's on your business card, can you do? What percentage of resumes do they say are made up, exaggerated, or flat-out lies? Like 70%. In other words, you're ful…
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Understand Your Style Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What they're talking about is that you will build trust, if thought of as older, not as attractive, not as intelligent. The less you say, and the more you get the other person to talk, you are co…
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The Value of Trust Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Number one, the foundational emotion. In the 500 years of study of human performance, there is only one value that matches a behavior, only one. And it is the value of trust. Any of you disc takers,…
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1346. Rapport is the Foundation of Every Relationship Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, to build rapport, rapport is the foundation of every relationship. Any relationship, either if it works you have rapport, if it's not working you don't have ra…
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Risk Tolerance Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What happens in your career is that when you're younger, as a CEO, a founder, or an entrepreneur, your risk tolerance tends to be higher. You're willing to take more risks; you're willing to change more…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business will only travel as far and as fast as your worst system. And any frustration you have in your business is because you lack a reliable and consistent system in that area, right? So what you, in your busi…
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Never Stop Lead Generation Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Because what happens in that, because it's a perfect analogy for business because there's a feast or famine, roller coaster that businesses get on. So in other words, when you're a small bus…
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Door Carl Gould
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Door Carl Gould
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Task or Project? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When they set goals, number one is the–there’s a difference between a goal and a project, right? You know or task in a project, I think once–what some people do is they’ll be too vague or they’ll make…
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Do You Own It? - Part 4 Hi everyone; Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. However, I made friends with the bar backs and I made friends with the servers. We talked about how to stack the tray, you know, the whole bit. That was really big for me, I got a nickname, it wasn’t very flat…
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Do You Own It? - Part 3 Hi everyone, Carl Gould here with your #70secondCEO, just over a minute a day of investment for a lifetime of results. So you ever see in a bar, there’s a bar back comes in and loads all the drinks in the back? I had never counted what they put in there, I just assumed that what they put in there was accurate. I started to c…
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Do You Own It? - Part 2 Hi everyone, Carl Gould here with your #70secondCEO, just over a minute per day for a lifetime of results. I was like “Oh, okay. Uh what’s my number?” And he says, “23 percent.” And I was like, “Really? Do you think I’m stealing from you?” And he said, “No, you’re new to the job.” And he says, he was a real smart ass, he goe…
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Do You Own It? - Part 1 Hi everyone, Carl Gould here with your #70secondCEO, just a little over a minute of investment for a lifetime of results. I went to bartending school, I got a job at a club in Hoboken, and a month in, the owner sits me down, and he’s got a long, you know, a long printout, and there’s one line that’s highlighted, the name was…
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Journal Everything Hi everyone, Carl Gould here with your #70secondCEO, just over a minute of investment everyday for a lifetime of results. I want to give you an exercise that has 100% foolproof guaranteed results. Are you ready? Take a pen out; here we go. What I would like you to do for the next two weeks is I would like you to take out a journa…
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Getting Other to PERFORM Hi, Everyone; Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play a…
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What drives Value? Hi, Everyone. Carl Gould, here is your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan School of Business, and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago was the TANGIBLES of the business, its physical a…
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Wasting minutes - Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Do you think your company or your team wastes one minute a day? Yeah? Alright. If that's the case, take a hundred dollars, put it on the table, and light it on fire. Because all you did was, you just pissed aw…
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