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The StoryConnect Podcast

Pioneer Utility Resources

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StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
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Ruralite The Podcast

Pioneer Utility Resources

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“Ruralite The Podcast” jumps off our magazine pages and into your ears, amplifying the storytelling and bringing characters and topics to life in fresh ways. It’s an audio journey you won’t want to miss. Season 2, entitled “The Learning Curve,” goes beyond the headlines to share the story of education through the frontline heroes and helpers in rural communities navigating challenges and making a difference.
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Rural Broadband Today

Pioneer Utility Resources

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Rural Broadband Today is a new podcast focused on one of the most important issues facing Rural America. It tells the stories of those working to bring broadband internet access within reach of every citizen. This interview-style show presents conversations with elected officials, industry experts and business leaders at the forefront of America’s efforts to solve the rural broadband challenge.
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Hydromania may sound like a music festival in the Gorge, but it’s a free summer camp for fourth and fifth graders from Umatilla Electric Cooperative. Weston Putman shares the camp's origin story and how it is building the next generation of co-op members.Door Pioneer Utility Resources
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How much of the publicly-shared interactions with utility staff is trolling versus investigative reporting by concerned citizens who have a right to hold the utility accountable? We're talking to Ryan Hall about “Getting Out of the Gotcha Moments” at NWPPA’s Northwest Innovations Conference in Idaho.…
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How do you boost your take rates and cut churn after you've built broadband? OEC Fiber’s Erin McKnight shares her storytelling tactics, including a three-tiered marketing approach by zone and her subscriber stories series. Tune in for fresh ideas!Door Pioneer Utility Resources
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We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh, engaging ways.Door Pioneer Utility Resources
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SkyLine/SkyBest doesn't let the fact that they are a member-owned telephone cooperative in the North Carolina mountains stop them from fighting hard against big competitors in the search rankings. Edward Hinson shares examples of what they’ve done to move up in the rankings and why it’s worth it.Door Pioneer Utility Resources
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Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot and its own Gig A. Byte monster keep people interested and engaged in broadband services.…
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Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix's Naylor Gray shares insights from the 2024 update of Calix’s e-book, “The Definitive Guide to Subscriber Experience.” Link to the e-book: www.calix.com/forms/marketer/d…
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Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring.Door Pioneer Utility Resources
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Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade.Door Pioneer Utility Resources
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For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media platform usage, streaming options and communication preferences. Special: Recorded LIVE at StoryConnect 2024!…
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Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby's using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach…
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Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community.Door Pioneer Utility Resources
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Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People's Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education and how Utility Pioneers can turn the cooperative difference into shared storytelling opportunities to foster mem…
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In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed this growth, a new brand and evolving member expectations.Door Pioneer Utility Resources
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Sioux Valley Energy's staff LEAD program builds a culture of cooperation across the utility, creating a competitive edge when recruiting talent. Learn how projects from the leadership program improved volunteerism programs, removed silos and strengthened the co-op's internal communications.Door Pioneer Utility Resources
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Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with young people, then offers advice for building your local cooperative community.…
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Teddy Feinberg, managing editor at the Idaho Press, gives us a preview of his sessions at StoryConnect 2024, where he will be the writing instructor. In this episode, Teddy focuses on the value of concise writing and gives tips on how to improve your writing by self-editing.Door Pioneer Utility Resources
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John Marling has been conducting market research for almost four decades. In this episode, he shares insights on what marketers and communicators need to think about in order to get meaningful, actionable data from their research. Learn more at pioneer.coop/surveys.Door Pioneer Utility Resources
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Today's jobseekers are watching your utility's communications to see what kind of organization you are. And while your primary audience will almost always be your members or customers, Weston Putman says it's crucial to signal to potential new hires that your organization is a place they would want to work.…
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Ed Wolff says trust, urgency, empowerment and other elements of strong organizational culture can be the keys for telcos and utilities having to reinvent themselves due to changing demands. Special: Recorded Live at the KYRBA/TNBA Fall ConferenceDoor Pioneer Utility Resources
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How can your utility achieve a 4.8 out of 5 stars on Google reviews? Hunter Communication’s Anne Tetamore, VP of marketing, and CEO Michael Wynschenk tell us how valuing both customers and employees plays a key role into achieving success.Door Pioneer Utility Resources
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Geni Whitehouse left a career in an accounting firm to help people tell their stories in a more interesting way. She says one key to making your stories more interesting is to understand the four types of personalities in your audience. Recorded live: at the NWPPA's NICDoor Pioneer Utility Resources
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Blue Ridge Energy promotes its "Unplugged" podcast on streaming audio stations like iHeart Radio and MLB At Bat in an effort to meet potential listeners where they already are. Jacob Puckett describes the approach, as well as his perspective on why "every listen matters.”Door Pioneer Utility Resources
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