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Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Welcome to the State of Identity, the leading podcast in the digital identity industry! Host Cameron D’Ambrosi, and the team at Liminal, invite you to join an enlightening and engaging conversation about digital identity, its technologies, and the ever-evolving paradigms that shape our world today. Through candid discussions with the industry’s greatest minds, Liminal explores the most pressing topics in digital identity, cybersecurity, and Fintech, from cutting-edge technologies and innovat ...
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Welcome to Purpose Driven FinTech! I'm your host, Monica Millares - Product Leader and fellow FinTecher. These days, with the rising cost of living, financial stress among customers, loss of trust in banks, speculation of crypto, and uncertainty, we're facing unprecedented challenges. But there is hope. We as FinTechers have the power to make a positive impact. Our products, the how we do product, and our people can make a difference on customers’ financial lives - and as a result, in the qu ...
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Join MEF CTO Pascal Menezes as he explores thought-provoking perspectives from the leaders and changemakers propelling enterprise digital transformation forward. Each episode delves into leading-edge business insights from top network, cloud, and technology executives and industry analysts—leaving you with key takeaways to help grow your revenue and bring services and solutions to market faster. Executives at the Edge explores topics such as: What is SD-WAN and SASE and what does market grow ...
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Stay on top of the Salesforce ecosystem with Trail Report Daily, your quick-hit source for essential news affecting Salesforce, consulting & ISV partners, and customers. In less than 5 minutes each day, we deliver the top headlines from the world SaaS and cloud. Perfect for busy professionals, our concise format keeps you informed without overwhelming your schedule. Whether you're a seasoned Trailblazer or new to the Salesforce community, Trail Report Daily is your daily compass for navigati ...
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The CMO Suite Podcast features Chief Marketing Officers and Executives from national and international brands and agencies. Tune in to hear some of the most renowned names in the industry contribute their insights, experiences, and perspectives toward marketing strategies and the technology we have access to today. Sean Halter – Host: Sean is a 30 year veteran of the industry with a background in both radio and sales. He works as a consultant for global marketers and is a partner of Connecti ...
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AvidThink‘s Founder and Principal Analyst, Roy Chua, delves into the evolving world of Network-as-a-Service, from flexible enterprise connectivity to AI, APIs, and campus NaaS. Explore how enterprises are adopting NaaS and what’s driving the shift. What will it take for NaaS to become the standard? Subscribe on Your Favorite Podcast Platform Apple …
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Howie Liu, founder and CEO of Airtable, was interviewed by Village Global co-founder and partner Ben Casnocha live in downtown San Francisco in front of an audience of Village Global founders and friends of the firm. Highlights: - Embracing discomfort is part of the founder's journey. Learning to tolerate and even appreciate this discomfort is impo…
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500M own crypto, 30% want to pay with it — are you ready? Customer expectations are changing fast And crypto payments are rapidly becoming the new normal! In today's episode I spoke with Max Krupyshev. CEO at CryptoProcessing.com by CoinsPaid to deep dive and understand what's going on! We cover: - How crypto is solving for real customer problems -…
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LATAM's payment infra is fragmented and outdated... Imagine a single API that breaks down barriers across LATAM and unlocks a seamless payment experience, and multiple geo launches; a smooth, unified digital payment experience for the entire region! Well, I had the pleasure of speaking with Kevin Litvin, Co-Founder at tapi, and he's doing exactly t…
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Industry expert, Eric Seaman, explains why telecom wholesale in LATAM needs automation to handle growing bandwidth and market changes. As an independent advisor and member of MEF’s LATAM Executive Council, he offers deep insight into why, despite its benefits, challenges like legacy systems and security concerns are hindering adoption. Can LATAM co…
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In this episode of Cybersecurity Chronicles, host Sean Mahoney sits down with quantum computing expert John O’Malley to talk about the world of quantum computing. John worked with the NIST Post Quantum Encryption Standards Committee, after having previously led Change Healthcare's Identity and Access Management (before the breach). They delve into …
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Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, w…
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There are 5. 5 million small businesses with less than 20 people in the UK - and we can argue small businesses are the most underserved of all FS customers today! That’s why Bankifi is transforming the space and making bank's digital banking platforms from something that's purely transactional into the place where a small business run and operate t…
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“There's a lot of power behind financial data. Every time we move money from point A to point B, we also move information” BUT the power is unlocked by the quality of the data, and the what we do with the data! In this episode Nare Vardanyan, CEO & Co-Founder at Ntropy, the immense potential of financial data and its impact on both consumers and bu…
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Rick Lievano, worldwide CTO of Telco Industry, Microsoft, explores how partnerships between tech companies and telcos are driving innovation through cloud technology, AI, and data solutions. Discover how these collaborations unlock automation, enhance customer experiences, and create new revenue streams. How can AI and cloud technology revolutioniz…
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What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cindere…
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Buying a property is a big life moment, and one full of anxiety! And yes, we the people in the industry are guilty of creating anxiety to our customers! That’s why Geer Van Kerchkhoven, CEO & Co-Founder Oper is doing something about it, and helping both banks and customers create a much better mortgage experience! In this episode Geert shares his j…
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Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering …
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This special “Power Play” episode recaps a few of the cutting-edge technologies driving transformation across industries. From satellite networks to multi-cloud and AI, experts from Rivada Networks, Equinix, and Enxoo hit home how businesses can leverage innovation to fuel growth, stay competitive, and shape the future. Subscribe on Your Favorite P…
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Have you ever thought about owning a Franchise, but got discouraged by the large amount of investment capital? Many of us have. Franchises pose barriers to entry to most of us, but not any more! In today’s episode I speak with Kenny Rose, the founder of FranShares. He is on a double mission to allow individuals to invest in franchises and to solve …
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AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SE…
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Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends …
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ATLANTIC-ACM Partner, Charlie Reed, discusses the massive overhaul of enterprise networks as SD-WAN, DIA, and cloud adoption reshape the industry. Carriers face revenue challenges, but the skyrocketing demand for high-bandwidth connections also creates opportunity. How will emerging technologies, the looming shadow of AI, and changing customer pref…
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Wio Bank has become one of the fastest Neo-Banks globally to achieve profitability. In its first full year of operations, Wio reported a revenue of AED 266.4 million and a net profit of AED 2 million. Wio has over 50,000 Wio Business and 40,000 Wio Personal customers… and in today’s episode we go through the How they achieved such amazing success! …
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Guillermo Rauch is founder and CEO of Vercel, a company that provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. He was interviewed by Ben Casnocha, co-founder and general partner at Village Global, an early stage venture capital firm backed by some of the world’s most successful entrep…
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TeleGeography’s Senior Manager of Enterprise Research, Greg Bryan, examines the evolving landscape of enterprise networking as SD-WAN becomes the norm and SASE gains traction. Hear how MPLS is declining…yet persisting, and why NaaS is generating buzz. Are we on the cusp of a networking revolution? Subscribe on Your Favorite Podcast Platform Apple S…
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Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experie…
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The Statistics are brutal! 56% of young investors avoid professional advice due to high fees and outdated approaches. 51% of respondents feel they lack control over their finances, indicating a significant financial literacy and engagement gap. 63% of women are uncomfortable with basic investment principles, with 72% not actively monitoring their i…
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Welcome to the Trail Treport Daily for Friday, August 2, 2024. Here's what's making headlines today: - Seattle cybersecurity startup Protect AI secures $60 million in Series B funding, boosting its valuation to $400 million. - Salesforce is set to acquire cloud-based point-of-sale vendor PredictSpring to enhance Customer 360 capabilities in retail.…
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Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corpo…
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Get the latest on Dreamforce 2024’s hot topics, including Salesforce’s Data Cloud, Einstein Copilot, and Tableau integrations. Tony McCune joins Mphasis Silverline, spearheading healthcare and life sciences market strategies. Salesforce Admins prep for Winter '25 Release with important dates and updates to mark. Microsoft adds former partner OpenAI…
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Synchronoss Technologies’ President and CEO, Jeff Miller, explores how major telecom carriers can burst open revenue and raise retention with cloud services, AI, and machine learning, and discusses innovative solutions for leveraging 5G and improving customer experiences. How can telecom companies ride the wave of these innovations to provide value…
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Welcome to Trail Treport Daily for Tuesday, July 30th, 2024.First up, the growing importance of AI ethics is examined as it delves into privacy, bias, transparency, and accountability issues shaped by artificial intelligence's increasing presence.Next, OpenAI introduces "SearchGPT," a new AI-powered tool for improved online product discovery and co…
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Over a TRILLION dollars per year is spent on SAAS and so much of that is wasted! Customers know they are overpaying for subscriptions, don’t have good visibility on them, and are aware they could save so much Money if they could bring them all into a single place easily and unlock savings from the software providers This is exactly what Matt Bird, …
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Welcome to Trail Report Daily for Friday, July 26, 2024.First up today...- Google reverses its decision to eliminate third-party tracking cookies in Chrome, focusing instead on user control and privacy.- ServiceNow's Chief Operating Officer Chirantan Desai resigns following an internal investigation into a government contract.- ServiceNow and Boomi…
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Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The confer…
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Welcome to Trail Treport Daily for Thursday, July 25th, 2024.First up today:Salesforce and Workday have announced a strategic partnership to integrate advanced AI and unified data for improved enterprise software solutions.Shifting gears:Nike Inc. has appointed Cheryan Jacob, a former Salesforce executive, as its new Chief Information Officer to dr…
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Welcome to Trail Treport Daily for Wednesday, July 24, 2024. First up, Google's heavy investment in AI technologies is under scrutiny as recent announcements fail to wow investors. Next, the pandemic-induced job boom in the U.S. fades as unemployment rises to 4.1%, with job openings decreasing to pre-pandemic levels. Shifting gears, Miami-based Inf…
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Trail Treport Daily - Tuesday, July 23, 2024- Wiz rejects Google's $23 billion acquisition bid to focus on IPO and achieving $1 billion yearly recurring revenue amidst regulatory concerns.- Google reverses its plan to phase out third-party cookies in Chrome, allowing users to choose cookie settings amid pushback from advertisers and regulators.- In…
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“I love filing my return!” Said no one ever… did you know in the US people spend over 5 billion hours per year to get their taxes done. And Column Tax is in a mission to do something about it! Gavin Nachbar, Co-Founder of Column Tax, shares how Column Tax is disrupting the process of filing taxes - and it all starts by leveraging customer’s existin…
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Welcome to the Trail Treport Daily for Monday, July 22, 2024. First up today:- **Software Update Fallout:** CrowdStrike's faulty update caused chaos in airlines, hospitals, and banks; McAfee warns of scam surge amid recovery efforts.Next up today:- **Semiconductor Sector Jitters:** Biden administration mulls stricter trade restrictions affecting Ch…
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- Apple and Salesforce address allegations of unauthorized YouTube video use for AI training, emphasizing proper licensing and ethical practices. - Salesforce's AI ethicist Kathy Baxter discusses global AI regulation with Tech Brew, calling for ethical standards and robust frameworks. - Salesforce Data Cloud enhances Principal Financial Group's cus…
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Salesforce is implementing a return-to-office mandate starting October 1st, with varying in-office schedules for different departments amidst ongoing layoffs and an employee attendance tracking system. Mark Sullivan, President of Regulated Industries at Salesforce, joins the Zennify board as an advisor, aiming to leverage his expertise to maximize …
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Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…
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Meter’s Co-founder and CEO, Anil Varanasi, envisions the future of enterprise networking when cutting-edge Network-as-a-Service (NaaS) seamlessly integrates ISP procurement and management with premium hardware, cloud-based software and solutions, and SD-WAN. This approach closes the divide between campus networks and cloud services. At what point w…
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Jas shares with us the importance of data metrics in building purpose-driven fintech. We go deep and practical! We start by defining what makes great product and the role of metrics in product development. We give examples across fintech verticals to bring it to life. It’s a super practical conversation, so defining metrics is not enough, we also d…
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Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…
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On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…
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Dell’Oro Group’s Research Director, Siân Morgan, shares how the innovative approach of Campus Network-as-a-Service (CNaaS) is revolutionizing LAN management with cloud-inspired automation, private 5G, and AI integration—simplifying IT and boosting performance. Is this cloud model right for every organization? Subscribe on Your Favorite Podcast Plat…
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This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…
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