Ponderings From The Perch podcast

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

5 dagen geleden33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Ponderings from the Perch

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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

396 afleveringen

#Tech #Business #C-Suite Radio #Little Bird Marketing #Special Guests #Arts #Graphic Design

Ponderings from the Perch

updated 3 dagen geleden

Thuis series•Feed

396 afleveringen

#Tech #Business #C-Suite Radio #Little Bird Marketing #Special Guests #Arts #Graphic Design

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QRCA Day 1 Flyover 24:57

3 dagen geleden24:57

24:57

*This podcast mini-series is brought to you by Multilingual Connections , enabling you to connect with your audience in their language. And be on the lookout for Parts Two and Three of the QRCA series!* How do thought leadership and networking tools shape modern qualitative research? A look inside QRCA. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents Part One of a three-part Conference Flyover from QRCA in Philadelphia, featuring conversations about thought leadership strategy, networking tips, and the future of AI in research. Multilingual Connections founder and CEO, Jill Kushner Bishop, PhD , joined Business Development director, Carlos Hevia , in Philly for this annual conference. With bilingual moderation, and many other translation, coding and transcription services useful to the market research industry, they enjoyed talking with colleagues and amplifying important voices at QRCA. Stephanie Douglass , CRO at Little Bird Marketing took to the conference, using the podcast interview as an exceptional networking tool to bring you this show with many voices! From first-time attendees to veteran researchers, these conversations reveal how industry leaders adapt to technological changes while maintaining valuable human connections. "This year is going to be a really exciting year for qualitative research because I think we have gotten over the initial AI hump," Kelli Hammock of L&E Research explains. "Things are getting really exciting in the industry, because people are using it in so many different ways." Their thought leadership strategies span multiple perspectives on research excellence. Cynthia Harris draws parallels between the mental preparation needed in qualitative research and other disciplines, while Norma Mendez and Lillian Martinez of Fieldwork share networking tips that make QRCA distinctive. Featured guests in this episode include Cynthia Harris , Principal Researcher at Harris Research; Nicole Potter , Research & Design Leader; Norma Reyes and Lillian Gonzalez of Fieldwork; Justin Bailey , CEO of Bailey Research; Susan Owens , Research Manager; Claire Kuhn , Senior Manager of Client Services; Kelli Hammock , VP of Research Solutions at L&E Research; and Jill Bishop, PhD and Carlos Hevia , CEO & Founder and Business Development director of Multilingual Connections respectively.…

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Data Privacy Best Practices for Market Research 27:12

10 dagen geleden27:12

27:12

Market research must evolve beyond simple data collection to protect people's privacy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Ipsos Senior Vice President Alina Serbanica about global data privacy in market research. They explore how privacy legislation varies across regions and the challenges of implementing consistent standards in multi-country research projects. In her role at Ipsos, Serbanica oversees privacy compliance across all operational areas, ensuring projects meet global, regional, and national law requirements. This is particularly crucial as policymakers implement new regulations around artificial intelligence technology and the protection of minors and vulnerable populations. They discuss how privacy principles remain consistent across both in-person and online research, though execution differs significantly based on methodology and technology used. "Many people think that privacy compliance regulations today are limited to GDPR, which is no longer the case," Serbanica explains. "Very few people know we have over 160 countries in the world with privacy regulations adopted." Serbanica also shares insights from her 35-year journey in market research, including her role on the ESOMAR Council and as a national representative for Romania. Her work with ESOMAR focuses on transforming the association to represent professionals and companies better worldwide while updating ISO market research standards to address new components like artificial intelligence technology. For emerging researchers, she emphasizes the importance of understanding research fundamentals before diving into specialized areas like data privacy. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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10 Mental Models for Better Marketing Strategy - Part 2 24:28

17 dagen geleden24:28

24:28

Mental models can function as the hidden architecture of marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the second installment of her exploration into mental models and the positive impact they can have on marketing strategy. As an established thought leadership strategist, she breaks down five powerful thinking frameworks and demonstrates how they can be used to help marketers understand complex patterns and make better decisions. Mental models covered in this episode include Bayesian updating, the Lindy effect, antifragile planning, systems thinking, and confirmation bias. Over the years, she has broken down different frameworks, marketing systems and networking tools to help people use their time more effeciently. McKinney demonstrates how these mental models can serve as essential thinking tools for improving campaign outcomes. She explains how each model provides unique insights for social selling and strategic planning, from using Bayesian updating for data-driven iterations to employing the Lindy effect for balancing proven tactics with emerging trends. "Mental models can be applied for better thinking and truly better marketing strategy," McKinney explains. "They help identify universal patterns and principles that govern complex thinking systems." McKinney also delves into antifragile planning, using the analogy of muscle growth through exercise to demonstrate how marketing strategies can become stronger through challenges. She emphasizes that successful marketing strategy requires not just surviving disruptions but building systems that actually improve from stress and change, challenging marketers to move beyond simple resilience to true adaptability and growth. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.…

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How Market Insights Drives Competitive Advantage 29:13

24 dagen geleden29:13

29:13

Want to know how winning companies use their nuanced understanding of human behavior and market insights as a basis for competitive advantage? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Social Lens Research Managing Partner Natasha Stevens and Founding Partner Julie Diaz-Asper about transforming marketing strategy through ethnographic research. They examine how video diaries and interactive activities help brands connect with diverse market segments representing $3.4 trillion in purchasing power. Their collaboration with market research groups demonstrates how different communities approach purchasing decisions through distinct cultural lenses - from Latino and Asian consumers prioritizing family legacy to Black consumers focusing on building generational wealth. Their conversation reveals practical ways companies can build authentic connections across communities. "It's essential across different ethnicities, locations, and abilities to understand universal truths and meaningful differences," Diaz-Asper explains. "Because that can help you set up a strategy that can reach a lot of folks, but then you can have tweaks when you're trying to reach specific audiences within that." The Lens Library platform equips companies with consumer video diaries revealing patterns in daily routines, financial habits, and cultural influences. This data empowers organizations to develop marketing strategies acknowledging both universal truths and meaningful differences in consumer behavior, helping teams align on initiatives that drive measurable brand growth. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance.…

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Data-driven Marketing Strategy with Marketing Mix Modeling 39:01

5 weeks geleden39:01

39:01

Can data reveal which 50% of your marketing budget is actually working? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO of Mix Analytics Hillary Borndahl about transforming content marketing strategy through data-driven analysis. Through their company's marketing mixed modeling approach, Mix Analytics helps businesses develop a growth strategy framework to optimize marketing investments across channels by analyzing historical data and calculating actual returns. They begin their discussion with critical findings from Mix Analytics' study of $34 billion in sales data. The data revealed that most companies invest only 2-3% in marketing when they should at least 4% to protect and grow their brand. But what might be keeping the back is not knowing what will work and what will not. Borndahl emphasizes that businesses can use this approach with niche applications like focusing on B2B buyer persona development, but that more often than not, this approach is more familiar to retail brands catering to larger, more general population consumer segments. Regardless of the segmentation, buyers rely on emotional decision-making for their marketing strategies, and in that liminal space of decision data sceince can help brands win the game. She shares how businesses of all sizes can benefit from this analytical approach, explaining that while the scale may differ, the fundamental need to understand marketing effectiveness remains constant. Another key finding Borndahl highlights is that often brands are spreading marketing budgets too thin across multiple channels, leading to diminished results. "The future CMO role is actually a future analytics role," Borndahl explains. "To be a marketer in the 2020s, you have to be comfortable with data." The conversation delves into the concept of "ad stock" as the lasting impact of marketing exposure and how understanding this metric can help businesses make more informed decisions about their marketing investments. Borndahl discusses how Mix Analytics helps companies move beyond gut feelings to identify which marketing efforts drive results, enabling them to adjust their strategies and budgets confidently. But that confidence can take time to grow. She emphasizes the importance of starting somewhere, even if you are downloading your LinkedIn data today, as building historical data is crucial for future analysis and optimization. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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What to Expect at QRCA 2025 26:35

6 weeks geleden26:35

26:35

Want to know what corn on the cob and mascara wands have in common? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and QRCA President Jeff Hecker about building community in qualitative research. As co-founder and principal of Athena Brand Wisdom , Hecker brings 15 years of experience conducting research across industries from pharmaceuticals to agriculture, using methods from focus groups to marketing semiotics. But his volunteerism in making the qualitative space is of interest in this episode. With the upcoming annual conference for the Qualitative Research Consultants Association (QRCA), they discuss how this non-profit has been instrumental in shaping careers through its commitment to open knowledge sharing and community building. The organization's emphasis on welcoming new members includes conference ambassadors and speed networking events, fostering connections that support professional growth. Hecker gives an excellent overview of what attendees can expect at this year’s event. With tracks covering fundamentals like discussion guide writing, logistics, business leadership, and emerging topics like AI integration, QRCA's upcoming conference offers practical tools for immediate implementation. "When people come in," Hecker explains, "we just share everything that we've learned with everybody because there's this notion that a rising tide lifts all boats." The QRCA conference welcomes qualitative researchers, vendors, recruiters, translators, and quantitative researchers looking to expand their skill sets. This inclusive approach reflects the mixed-method reality of modern research, where complementary tools and perspectives enhance client insights. The organization maintains a global reach, with North American and international conferences fostering worldwide connections among research professionals. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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Putting the Human back in Human Resources 19:11

7 weeks geleden19:11

19:11

Can intentional leadership transform workplace culture and employee trust? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and RADICL Work co-founder Dan Riley about the critical role of trust in organizational success and creating transformative workplace environments. As a content marketing consultant helping organizations navigate change, Riley shares that only about 20% of employees trust their leadership but believe intentional changes and consistent actions can help build stronger, more engaged teams. Riley explains how companies need to embrace a robust values-driven communication strategy in their approach to workplace transformation, especially regarding technology implementation and return-to-office policies. His growth strategy framework emphasizes that organizations must focus on the "long play"—prioritizing people and culture over short-term outcomes. Revenue and profitability are natural results of taking care of employees and building strong teams. "We don't want to just tweak things," Riley shares about RADICL's approach. "We want to fundamentally make significant changes and take some chances and risks that focus on really empowering and putting the individuals first." Riley and McKinney also discuss how HR's transformation presents unique opportunities to align individual values with organizational purpose and talk about how something as mundane as a content marketing strategy can even be aligned with company values. As organizations navigate hybrid work environments and technological advancement, Riley emphasizes that human connection remains crucial. He suggests that bringing people together should serve clear purposes like relationship building and collaborative learning rather than simply maintaining traditional office structures. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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10 Mental Models for Better Marketing Strategy - Part 1 30:18

8 weeks geleden30:18

30:18

** Be on the lookout for Part 2 to hear mental models Six through Ten ** Stop letting outdated thinking frameworks hold back your marketing strategies. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , introduces powerful mental models that revolutionize marketing strategy and professional decision-making. Drawing from her background as a cultural anthropologist and fractional CMO, she shares how these frameworks can transform both marketing initiatives and broader business decisions. McKinney discusses the first five fundamental models: map is not territory , circle of competence , second-order thinking , inversion , and availability cascade . She emphasizes how these frameworks can transform your thought leadership strategy and help avoid common pitfalls in marketing decision-making. The conversation explores how these mental models apply specifically to marketing tools and networking tools, highlighting the importance of testing conventional wisdom against real-world results rather than blindly following popular advice. "The danger comes in when we confuse our simplified understanding of something with the actual thing itself," McKinney explains about ‘map is not territory’. "It's like trying to eat the menu instead of the meal." While most marketing advice focuses on prescriptive tactics, McKinney challenges conventional wisdom by offering these helpful frameworks to help leaders think better, ask more thoughtful questions, and spot gaps in logic before they become costly mistakes. These mental models serve as cognitive tools for understanding market behavior, customer psychology, and improving campaign effectiveness. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.…

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Email Marketing Best Practices Straight from Santa's Workshop 21:28

10 weeks geleden21:28

21:28

Effective email list management demands a systematic approach. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney breaks down essential email marketing best practices through a creative North Pole analogy. She explains how businesses often chase new prospects while overlooking opportunities within their existing database. McKinney unveils a data-driven approach to email marketing B2B lead generation, from processing bounces to strategic database maintenance. Her framework combines analytical insights with human intelligence, bringing together email marketing KPIs and invaluable team insights about subscriber relationships. She demonstrates how face-to-face interactions inform digital strategy, transforming routine list maintenance into a powerful tool for business growth. "Just as Santa doesn't need new chimneys to deliver more presents, businesses often don't need new lists to generate more revenue," McKinney explains. "They need clean lists that are meaningful… the magic really lies in reconnecting with those who already know and love you." Through strategic nurture campaign development, McKinney shows how organizations can revitalize their email lists. Her research reveals that while 25% of email lists contain inactive contacts annually, companies can recover up to 14% of these subscribers through targeted re-engagement efforts within 12 months - proving that the real opportunity often lies within existing databases. And for more information on email marketing best practices, click here for a comprehensive guide. Sponsors: Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates) Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.…

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How Anthropology and Technology Can Perfect Buyer Personas 31:36

11 weeks geleden31:36

31:36

Understanding consumers beyond traditional market research metrics is important. Perfecting buyer personas requires a deeper dive, and technology can help. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Glimpse Chief Strategy Officer + Chief Client Officer, Adam Ba i about the evolution of buyer personas in marketing and how anthropology can perfect them. Traditionally, personas were simplistic stereotypes or basic demographic profiles. However, modern approaches focus on persona mapping and deeper attitudinal and emotional insights that go beyond surface-level characteristics. Bai explains how Glimpse, a groundbreaking human response platform, helps companies develop a more nuanced understanding of their ideal customers. For example, in their work with HubSpot , they created a persona called "Growth Gabby.” Using a growth strategy framework and surveys that privileged unstructured, open-ended responses, this approach allows for capturing rich, emotional data about potential customers' aspirations, career goals, and worldviews rather than relying solely on traditional segmentation methods. "We've transformed from being a better [market research] survey platform,” Bai explains. “[To where] the value is in the platform itself." Bai and McKinney also discuss emerging technologies of synthetic data and digital twins. He describes synthetic data as a method of reconstructing potential human responses without directly interviewing individuals. This hybrid approach helps reach hard-to-access audiences, address representation gaps, and provide cost-effective market research. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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Common Misconceptions About LinkedIn 30:35

12 weeks geleden30:35

30:35

Is your LinkedIn profile working against you? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , discusses how LinkedIn serves as more than just a job-hunting platform, positioning it as a powerful tool for networking and social selling at scale. The platform's evolution from a simple job board to a comprehensive professional networking space has created unprecedented opportunities for businesses and individuals to connect, share insights, and build meaningful professional relationships. As an influencer in the space she has a lot to say about it. Behold, her social proof: She explains how developing a thought leadership strategy can transform your professional presence while advocating for quality over quantity in networking. Random connections can dilute a network's relevance, and understanding your LinkedIn Social Selling Index (LinkedIn SSI) helps measure the effectiveness of your engagement efforts. McKinney emphasizes that successful networking isn't about collecting connections like baseball cards, but rather about cultivating relationships that can lead to genuine business opportunities and professional growth. "You don't sell to your network," McKinney explains. "[Rather], you sell through your network." McKinney also talks about the importance of personal storytelling on LinkedIn, challenging the notion that the platform should only feature formal corporate content. She emphasizes maintaining an updated profile with focused skills and meaningful recommendations, while encouraging users to adopt a casual yet professional tone in their communications. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates)…

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How Sales and Marketing Effectiveness Turns into Revenue Generation 27:44

14 weeks geleden27:44

27:44

Why are traditional market research firms getting left behind in the industry's rapid evolution? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Tony Brown , founder of SKAIL , about transforming revenue generation strategies beyond traditional relationship-based selling. The urgency of this transformation is evident in recent industry reports, which show traditional firms growing at just 3% while the overall industry enjoys a 7.6% expansion rate. McKinney and Brown discuss how market research firms can adapt to changing market conditions, particularly focusing on marketing effectiveness in their business development efforts. Brown, with over 25 years of experience as a fractional sales leadership consultant, shares insights on helping research firms transition from reputation-based growth to proactive business development, emphasizing the importance of measuring marketing automation ROI. "Sales is not really about sales," Brown explains. "It's truly about understanding your clients' needs and understanding that you personally have a skill set that is of value." They also discuss the evolving role of conferences in business development, the challenges of balancing "seller-doer" roles within research firms, and the importance of properly implementing CRM systems. Brown emphasizes the need for cohesive strategies that align marketing efforts with sales processes, while McKinney highlights the critical connection between customer experience and revenue growth. The conversation touches on how AI's advancement might actually increase the value of qualitative research, positioning firms for future success if they can adapt their sales and marketing approaches accordingly. Sponsors: Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates) Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai .…

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Content Marketing Strategies for the Market Research Industry 20:42

15 weeks geleden20:42

20:42

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney , along with guest and CRO Stephanie Douglass , discuss implementing the Little Bird Marketing SOAR™ system . The system was created after noting that many companies were implementing the right marketing tactics but in the wrong order, leading to suboptimal results. So if you’re tired of marketing strategies that fail to produce results, this is the episode for you. They discuss the two primary ways to implement the SOAR™ system: DIY (Do It Yourself) and DFY (Done For You). McKinney explains that the DIY option includes the framework, training, and essential assets designed for internal teams to handle execution themselves. She emphasizes that DIY clients receive persona development, strategy sessions, and an annual marketing roadmap. For the DFY option, Douglass describes it as making Little Bird Marketing "an extension of your team," handling everything from strategy to execution like a marketing machine humming in the background while your team continues to do their work. "Marketing isn't just about creating pretty things," Douglass explains. "It's really about creating meaningful connections that drive revenue." McKinney and Douglass also discuss the Revenue Sprint option, a focused and quick-start marketing strategy centered around premium content, case studies, and prescriptive guides. This option is valuable for clients who may already have some aspects in place and just need specific assistance. As always, these two aim to provide value by sharing their marketing experience and helping teams ask critical questions for better return on investment for marketing efforts. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai .…

1
How to Build Your Social Influence in a Trust Economy 35:07

16 weeks geleden35:07

35:07

Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in the digital age. McKinney and Kristian discuss how the trust economy is revolutionizing business relationships and social influence, drawing from Kristian's extensive work with Fortune 500 companies and his book " The Trust Economy: Building Strong Networks and Realizing Exponential Value in the Digital Age ." Through their conversation, they explore how technology is scaling human connection and why innovation naturally emerges in environments where trust flourishes."What technology is doing [is] scaling human connection," Kristian explains. "When we scale human connection and trust, all of a sudden, there are a huge number of possibilities, and innovation happens only when there is connection." They also discuss the neuroscience behind problem-solving, the value of diverse perspectives in decision-making, and practical techniques for effective social selling through authentic relationships. Their conversation touches on the importance of collaborative leadership, the power of vulnerability in innovation, and how businesses can develop a thought leadership strategy that builds genuine trust and influence. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance.It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai .…

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Best Practices for Successful Account Based Marketing (ABM) 24:59

18 weeks geleden24:59

24:59

Ready to stop chasing every lead and focus on the ones that matter? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CRO Stephanie Douglass about Account-Based Marketing (ABM). As a B2B lead generation agency, Little Bird Marketing shares insights on this targeted and customer driven marketing strategy that focuses on identifying and pursuing specific high-value accounts rather than casting a wide net with traditional demand generation approaches. McKinney and Douglass discuss marketing effectiveness through the three-tiered approach to ABM: one-to-one (highly personalized campaigns for specific large accounts), one-to-few (targeting similar companies within specific industries), and one-to-many (broader targeting that resembles traditional demand generation). They explore the FIRE framework for selecting target accounts: Fit (alignment with ideal customer profile), Intent (showing interest in solutions), Relationship (existing connections), and Engagement (interactions with company content). "One of the key differences between demand generation and account-based marketing is what you start with," Douglass explains. "In DemandGen, you're trying to create demand for a product that you have, but in account-based marketing, you're trying to identify the people who are gonna buy your product first." They also discuss the importance of proper data management and CRM implementation through platforms like HubSpot, including the critical role of HubSpot lifecycle stages in tracking prospect engagement. The conversation explores the distinction between true personalization versus simple token replacement in marketing communications, and the resource requirements for executing effective ABM campaigns at different tiers. The conversation touches on the value of maintaining quality customer relationships over pursuing purely revenue-based partnerships. Sponsors: Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights.…

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