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Selling the Cloud

Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS s ...
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Have you ever looked around at your tech company and realized you’re one of the oldest people in the room…and you may not even be 40 yet? It gets late early is a podcast and community focused on the experience of aging as a tech employee. We’ll uncover the root of Silicon Valley’s obsession with youth, and parse fact from fiction. We’ll explore individual experiences across tech companies of various sizes, learn from experts, and share practical advice on how tech workers can build long and ...
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The world population is aging, and with 10,000 people turning 65 daily, new opportunities are emerging in the tech industry. So, today, we're exploring the AgeTech revolution with Cathy Minter, the CEO and co-founder of Wisdom.io. AgeTech? Yeah, it's a thing, and it's been quietly changing the game since 2016. But we're not talking about teaching y…
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Join us in our re-release of our episode featuring Eileen Voynick and her deep insights into the evolution of Customer Success in the enterprise software industry, from SAP to the modern Cloud era. Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta System…
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Did you know that menopause affects over half the population and costs companies billions in lost productivity each year? And yet, it's still one of the most overlooked issues in the workplace. Well, today’s episode focuses on the impact of menopause on the workforce. I share my experience with a tech company's absurd mishandling of women’s health,…
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We're revisiting this insightful episode as B2B selling continues to evolve, especially within the fast-paced world of cloud solutions. Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot of espresso. Social media for selling was a discovery that Jamie first iden…
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Join us as we revisit this episode with Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years. His insights on sales success and mindsets are more prevalent today than ever. On this episode, Gerhard shares his insights based upon his exper…
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Join us as we revisit a classic episode with Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum who brings over 25 years of experience to the evolving world of Inside Sales and business development. In this episode of Selling the Cloud, we discuss the evolution of Inside Sales in the SaaS/C…
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As we revisit this episode, Doug Landis' insights on storytelling in B2B sales are more important than ever. Learn how compelling stories can help differentiate and elevate your message in a crowded market. Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was…
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In this solo episode, I break down the recent controversy surrounding a career guide published by Indeed, the world’s largest job site, with 365 million daily users and over 3.5 million employers. Here’s a teaser: The guide labeled ages 45-55 as “late career” and 55-65 as “decline,” sparking an outcry over its ageist language. I stumbled across the…
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We are excited to revisit this episode of Selling the Cloud. featuring Paul Melchiorre, a legendary Silicon Valley Chief Revenue Officer at leading Saas companies like Ariba and AnaPlan. Paul's unique perspectives on scaling high-growth companies, the role of a CRO, and the impact ofProduct Led Growth remains just as relevant today. Over thirty yea…
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As the landscape of B2B marketing and sales continues to grow, it's the perfect time to revisit this insightful conversation and Michael Pollack’s perspectives on optimizing your data strategy for more effective customer acquisition. Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals…
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Today I've got Jamie Jackson, the brilliant mind behind 'Humorous Resources', 'Millennial Misery,' and 'Horrendous HR,' and the co-host of the HR Besties podcast. She's not just your average HR pro - she's like the standup comedian of the corporate world, using humor to keep us all from losing our minds in the 9-to-5 grind. Jamie's hilarious social…
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As we near the end of Q3, we thought it would be a great time to re-listen to "Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3" Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level application development. The need for transformation was in…
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In this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020. This inaugural episode remains as relevant today as it was when first recorded, offering deep insights into the factors that fueled Zoom's meteoric rise. Join our co-…
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In the last year alone, the Equal Employment Opportunity Commission (EEOC) received nearly 81,000 charges of workplace discrimination. And here's a kicker – age discrimination made up a whopping 17.5% of those cases! This is not merely a fringe issue in our society. In today’s episode, I sit down with Keith Sonderling, the EEOC commissioner, to exp…
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In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that …
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In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass in sales resilience, grit, and preparation from two men who grew up in the streets of Philadelphia. Expect candid conversations, raw i…
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My guests today are Elizabeth Aniskevich from the AARP Foundation and lawyer Peter Romer-Friedman, two powerhouses in the fight against age discrimination. They're here to shed light on this pervasive issue that's been hiding in plain sight (or, should we say, in plain algorithms?). Remember when job listings could brazenly ask for "recent college …
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In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how an Operating Partner can help the C-suite stay ahead…
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In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics. In this episode, we discuss executing effective company strategies, mobilization…
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Are you feeling stuck in your career and afraid to make a bold move? John Tarnoff, the career reinvention coach and founder of the Mid-Career Lab, will shake up everything you believe about mid-career shifts, especially if you're rocking that over-40 life! Get ready to flip the script on job loss and retirement. John shows us that getting fired is …
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In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven approach may fall short and offers his perspective on how AI is reshaping the “art of sales.” With a keen eye on the future, Rob discusses t…
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In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares insights into the fundamentals of sales, emphasizing the importance of being the "CEO of your own territory," focusing on the customer, and …
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We're bringing back some comic relief of the highest order by republishing one of the all-time most downloaded episodes of It Gets Late Early, featuring genius comedian Ross Pomerantz, aka Corporate Bro (or just Corp). If you’re newer here, you probably haven’t heard Ross’s take on getting older in general or in the ageist tech industry…and trust m…
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In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among hig…
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The fantastic Jen Saarbach and Kristen Kelly from “The Wall Street Skinny” podcast join me today for a candid and super fun crossover episode on the challenges women face breaking into and growing their careers in the male-dominated industries of Tech and Finance. Jen and Kristen tell us how they started “The Wall Street Skinny” to democratize acce…
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In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growt…
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In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations. Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning…
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Ever wonder what it takes to build and sell a tech company for millions without venture capital? Well, we've got the inside story straight from the source! Today I'm chatting with Sharon Gillenwater, a trailblazing entrepreneur who did just that - she built and sold her tech company (Boardroom Insiders) for a cool $25 million, all without relying o…
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Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally…
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Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner…
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In a recent study by Fortune, one in five Gen Z’s reported not having spoken to anyone over 50 in the workplace in the last year, while 40% of people over 55 said they hadn't talked to a Gen Z. How did we get here? How do we bridge this generational divide? Are the five generations at work a challenge to overcome, or are they an overlooked source o…
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In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage. Lind…
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This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue to cover these topics: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's land…
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In our hustle-obsessed society, the concept of "work-life balance" has become a twisted, unattainable ideal. From the dawn of our careers, we're fed narratives that glorify overachievement and self-sacrifice for the corporate grind. But what if we've been sold a lie? What if the real keys to fulfillment lie in dismantling those deeply ingrained not…
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In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shapin…
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Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategies Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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In our fast-paced, career-driven world, it's all too easy for friendships to take a backseat. But for many men, that dwindling social circle isn't just an occasional inconvenience - it's a harsh reality made worse by societal pressures and masculine stereotypes. My guest today is Max Dickins, speaker, comedian, and author of Billy No-Mates: How I R…
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Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Ever wondered what it's like to work at Amazon? I mean, if you can make it there, you can make it anywhere, just like New York, right? It feels like after you’ve done time at Amazon, your meal ticket is punched, and you’ll have a cascade of job offers and great opportunities thereafter. But would you give your soul in exchange for a career at Amazo…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Becoming a manager through a promotion or receiving a job offer is a rewarding accomplishment for an employee. While these opportunities can prove exciting for both first-time and long-time managers, not everyone is innately gifted with the skills it takes to be a good manager. Ask just about anyone, and they’ll tell you about that bad boss (or 7) …
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When applying for a job, the hiring process can feel like a waiting game. But what's even worse than waiting for who knows how long or being ghosted altogether is blatantly experiencing age bias while in an interview with a recruitment officer. That's what today’s guest, Vern Six, experienced, which he shared in a LinkedIn post that resonated with …
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As more people live longer, consumer brands need to consider the needs of the older population. Companies that neglect senior consumers, especially the Baby Boomers, can end up missing a massive opportunity to attract and retain a growing market and make a ton of money along the way. Older generations, those 50 and older, make up 51% of consumer sp…
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Are you yearning for a more fulfilling midlife? Turning 40, 50, or 60 is a big deal, and a bit scary for many people. However, we can shift our mindset to view it as something hopeful: the beginning of our second adulthood. Instead of thinking of it as a period of decline, we can embrace this period and even begin to feel happier with each passing …
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It is a popular opinion among some people of the younger generations that baby boomers have gotten all the good stuff and left nothing but a broken system for future generations. But boomers, now in their older years, are facing something new and decidedly less good: ageism. Should we feel sorry for them? Should we advocate on their behalf, and on …
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Many companies are aware of the importance of promoting DEIB in the workplace. It's where you implement measures to ensure your employees feel respected and are treated fairly in an inclusive environment where they can feel comfortable as themselves - and in so doing, create optimal business outcomes. However, many companies fail miserably when it …
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Do you love jewelry? I do! But more than the jewelry, I love how today's guest makes beautiful jewelry accessible to many people. Mariana Chambers founded Cut + Clarity, a premier destination for customizable, fine jewelry sustainably crafted in NYC. As an immigrant from Buenos Aires, Argentina, Mariana lives out passion and tradition in every aspe…
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Have you ever experienced any form of bullying or harassment in the workplace, which makes you wonder why you accepted that job in the first place? How exactly do you deal with workplace issues without sacrificing your future in the company? Today's episode is a bit different from the norm: Attorney Ryan, aka The Labor Lawyer & Working Class podcas…
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Which working mom do you know who has it all together? I can't think of anyone. Oh wait…why don’t we ask the same question about dads? Why aren’t they called working dads? Being a parent is an incredibly fulfilling experience, but it comes with a heck of a lot of challenges, none of which you can ever be fully prepared to face. But the truth is wor…
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