A delightfully toxic mix of hilarity, snobbery and insight (though not necessarily in equal proportions) on demi-popular music and other musings.
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Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.
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Episode 409-Tony Webster of The Metal Command
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In this week's episode, we are joined by Tony Webster of The Metal Command Podcast to discuss PR and how to break through despite oversaturation
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Episode 408 with Levi Benton of Miss May I
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New episode with Levi Benton of MISS MAY I!
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Episode 406-Is ANYTHING Relevant Anymore?
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Ian Chainey joins Curtis and Justin on this week's episode to discuss relevancy!
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Episode 405 with Joshua Toomey
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In this episode of Heavy Business, Justin Roth and Curtis Dewar sit down with the one and only Joshua Toomey of Knotfest and Talk Toomey. They delve into the art of interviewing, share behind-the-scenes stories, and explore the dynamic world of heavy music media. Tune in for a captivating conversation with the interviewer who has interviewed them a…
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Episode 404 Justin Roth's First Episode!
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Join us for Justin Roth's debut as Co-Host alongside Curtis! In this episode, they delve into the delicate art of addressing controversial topics as a band. They explore the pros and cons, share personal insights, and discuss how such decisions can impact your band's image and fanbase. Don't miss this engaging conversation on navigating the tricky …
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403 Aliyah's Final Episode: Finding Balance in a Hustling World
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Our host Aliyah steps away from the podcast, and introduces you to your new host, Justin Roth of WAR CURSE. Join them, Curtis, and Cori in a discussion about balance, priorities, and sacrifice. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion,…
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402 Pedro of A&P Reacts: Moral Posturing Impacts Integrity
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Virtue signaling, hypocrisy, double standards, holier-than-thou morality, whatever you call it, Pedro argues it has an impact on your personal integrity. Join us for a rather philosophical discussion on how it does. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album camp…
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401 - Top 3 Tips for Maximizing Your Next Campaign - WIth Ian Chainey (STEREOGUM)
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Join us in our discussion on how to maximize 3 aspects of your next album campaign - interviews, video content, and social media content. Including a deep dive into well-known independent bands' campaigns. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tou…
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400 - Justin Norton (Music Journalist) - Writing Captivating Stories for Music Publications
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Justin has written for virtually every metal publication, including Rolling Stone, STEREOGUM, and currently, DECIBEL. Beyond hearing his story of how he got into metal journalism, we also discuss a range of topics relating to journalism, tips for getting started, how to keep your pieces engaging, and how AI is affecting the field. Interested in our…
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399 - Death Metal Mum - Tips for Bands, DIY, Promo, Networking + More
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Fae Scott-Dench (aka Death Metal Mum) chats with us about PR, tips for bands doing self-promo, social media, networking and more! Also get into the debate about pineapple on pizza and chip butties! Follow Fae @deathmetalmum on all platforms Listen to her podcase with Brian Slagel: https://open.spotify.com/episode/0V1pBymWLXyOSzRbOVrL16?si=8c04c2216…
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398- Cori Westbrook #4 - Harmonizing PR Expectations
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Cori talks about navigating your first music PR campaign for long-term success Read the full blog here: https://csquared.info/harmonizing-expectations-navigating-your-first-music-pr-campaign-for-long-term-success/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campai…
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397 - Justin Roth (WAR CURSE) - ALL THINGS MERCH: Design, Printing, Selling Etc.
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Nerding out about MERCH! Justin has 10-15 years of experience in graphic design (for OBITUARY, EXODUS and more) and merch creation (Screenprinting, embroidery, DTG) - Tune in to hear us go through a LAUNDRY LIST of merch concerns and pro tips. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of al…
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396 - Greg Kennelty (Metal Injection, Embalmer Records): Successful Metal Journalism & Starting a Label
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Greg Kennelty joins Cori and Aliyah to talk about his new label, Embalmer Records - "a record label focused on unearthing and preserving classics from across the metal genre." We also chat about what keeps a site like Metal Injection going strong, when we see many other metal sites folding. Interested in our services? C-Squared is a multinational t…
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395 - Top 5 Music Industry Scams with Ian Chainey (STEREOGUM)
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Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunities Read Ian's Column: The Black Market: The Month In Metal - Stereogum Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including alb…
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394 - Belgian Jasper: Discussing AI's Role in Art and Music
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Is AI something we should try to keep out of art and music, or is it just one more of many tools being used in art and music today? From working in technology for many years, Jasper brings nuanced thoughts and rationale to the conversation. Check out Jasper's YouTube channel! https://www.youtube.com/c/belgianjasper Interested in our services? C-Squ…
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393 - Cori Westbrook #3: Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth
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Specific examples, explanations of ROI and why ads cost so much, and even MORE if you don't have some key pieces in place. And also, sourdough tips. Expounding on this blog article: https://csquared.info/beyond-paid-ads-why-emerging-musicians-should-focus-on-organic-growth/ Interested in our services? C-Squared is a multinational team specializing …
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392 - Duncan Evans: DIY Albums, Tours, Promo + More!
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UK-Based musician Duncan Evans chatted with us about his upcoming release strategies. Tune in to see what tips you can pick up for your next release. Check out Duncan Evans https://www.duncanevans-music.co.uk/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns,…
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391 - Emma Kramer-Rodger: FLUTES + Sound Design for Video Games & Film
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Bio: Emma has over twenty years of playing experience, and has received national recognition from the Royal Conservatory of Music in Canada. Although flute has been her main focus for many years, in university she developed a love of video game music and sound. She began to expand upon those skills and now splits her time working as a sound designe…
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390 - Cori Westbrook (C-Squared, KNOTFEST, RPM): Exclusive Premieres No Longer Ideal?
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C-Squared cofounder Cori Westbrook and Aliyah dive into a recent blog post from the C-Squared blog about exclusive premieres, why they are a dying practice, and what you can do instead! Read the blog posthttps://csquared.info/rethinking-the-strategy-why-premiering-your-track-or-video-on-a-website-might-not-be-ideal/ Interested in our services? C-Sq…
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389 - Randy Ojeda (Music Lawyer): Legal Fundamentals For ALL Musicians
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In today's episode, Randy talks about the seminar "Legal Fundamentals for Musicians" - and why legal issues matter to all bands: professional, solo, or passion projects - and what you can do to protect your music and your legacy. LEARN MORE: https://csquared.info/seminar-legal-fundamentals-for-musicians/ Interested in our services? C-Squared is a m…
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387 - Tank the Tech: Tour Managing? How to Make it as a young band?
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Now Electric Callboy's Tour Manager, Tank the Tech came on the podcast to discuss what exactly goes into tour managing, how he got there, and what other roles play a major part in a tour's success. #musicbusiness #musicindustry #touring #tourmanager
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386 - Ian Chainey (STEREOGUM): Building Community Around Your Music
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Ian Chainey, famous for the off-topic interview, discusses why fans are interested in artists outside of the bounds of their music, and how you can tune into this to build community around these things. What should bands post about other than their music, and to what extent should they do this? Hear what Ian, Curtis, and Aliyah have to say about th…
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385 - Pedro Almeida (A&P Reacts): All About Networking
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Pedro Almeida is back to talk about networking. Pedro has grown his channel to be a major metal media force! From local to international, from in person to from your computer or smart phone, take heed of the lessons he shares here and up your networking game. Interested in our services? C-Squared is a multinational team specializing in music PR and…
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384 - Cori Westbrook (C-Squared, KNOTFEST): Meet the new(?) co-host! PLUS Marketing Tips
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Please join me, Aliyah, in welcoming BACK the illustrious Cori Westbrook as a co-host on the podcast! Tune in to hear about what's been happening in her life since she took her hiatus from the podcast, and the experience she now brings to the table. Cori Westbrook is the co-founder of and production manager for C-Squared, managing editor for KNOTFE…
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383 - Naaman Snell (Space Cowboy Music): How to Get Your Music in TV & Film
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As a music supervisor, Naaman organizes music placements in major marketing pieces and more. We got to chat about how the process works, from the first contact to the final approvals, and how you can get your music into the ears of the right people. Check out Naaman's work https://www.spacecowboymusic.com/ Interested in our services? C-Squared is a…
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382 - Keefy (Ghost Cult Magazine): 5 Tips for Planning Your Success in the New Year
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Join us and Keefy in chatting about how to set yourself up for success in the new year. From the act of making a plan, to delegating the needed tasks, we hope you find some inspiration for goals you can have in the new year! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including a…
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381 - Justin Roth (War Curse): Thrash is Dying + The Most Random Rants
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Spotify numbers, "cash grabs", and more, join Aliyah, Curtis, and Justin as we talk about the state of the scene and existential questions like: Do artists have an obligation to make the music their fans want? What is "success"? Check out WAR CURSE: https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=BV2KgqhXS1eawtViZ-gE1A Interested in our s…
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380 - Dan Malsch (Ghost, Gojira, A7X): Tips from a Grammy-Nominated Mix Engineer
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We were so thrilled to get to speak with Grammy-nominated mix engineer Dan Malsch! Diving into the topics of home recording, self-producing, and even down to the brass tacks of how to record vocals at home, we got to discuss some very valuable insights with an incredibly experienced pro. Make sure to take notes, this one is a game-changer! Check ou…
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379 - Doro Pesch: Celebrating 40 Years of Metal Conquering!
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With 40 years of experience in the metal industry, Doro offers unique insight. Tune in to hear about her songwriting process, how music videos have changed, and what to look out for in a label deal. Check out her new album "Conqueress: Forever Strong and Proud" https://open.spotify.com/album/4wipTcBmFnzGXk6yC98810?si=fUP_2LXTRcybt8LzLnAhnA Interest…
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378 - Kragen Lum (Heathen, Nuclear Blast): Keeping the Soul in Music
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It was awesome to get to sit down with Kragen once again, this time to discuss a bit of his time with Activision, and how the knowledge he gained there crossed over into the record business. We got into video game music licensing, as well as bedroom record labels, and the corporatization of the music industry. Interested in our services? C-Squared …
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377 - Randy Ojeda (Music Lawyer): A Tale of Two Royalties
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There is so much to understand about music law, but today we dig into one of the major ones: Royalties. Doesn't your distributor collect them for you? That's only one side of the story. Tune if you'd like a better understanding of music law. Need a band agreement or contract looked over? https://www.randyojedalaw.com/ Interested in our services? C-…
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376 - Keefy (Ghost Cult Magazine): What PR Strategy is Best for Your Band?
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Surprise drops, 5-month campaigns, and everything in between - we discussed the different strategies we've been seeing, from big-time bands to artists just starting out. Which one suits your band's next release? Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaign…
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375 - Dave Neabore (Dog Eat Dog): Looking Out for Yourself in the Music Industry
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From starting on a major label, to making their own music videos, hear what Dave Neabore has to say about Dog Eat Dog's career, and what advice he has for rising artists. Get your copy of DOG EAT DOG's new album "Free Radicals" now! https://dogeatdog.lnk.to/FreeRadicals Interested in our services? C-Squared is a multinational team specializing in m…
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374 - Miss Krystle (Top Music Attorney): How Legal Mistakes Can Cost Your Band Everything
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Miss Krystle came on the podcast and generously shared a ton of knowledge about music law, including copyright registration, label contract red flags and more. Check out her site https://topmusicattorney.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, …
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373 - Ian Chainey (Stereogum): Industry News, AI Journalism, and Everything Falls on Artists
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Ian Chainey, Curtis, and Aliyah chat about bandcamp changes, AI journalism, crowd-sourcing decision making, the IT factor, and sick riffs in this latest episode of Heavy Business. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultati…
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372 - Kragen Lum (Heathen, Nuclear Blast): An Insider Look at Record Label Project Management
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From artist management, running a bedroom label, project managing for one of the biggest metal labels and more, we got some valuable insight into the world of Kragen! Get an insider look at how record labels set up releases, and pick up what you can expect to be able to DIY vs what can come from working with a label. What does the physical product …
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371 - Anne Catherine Swallow (Atomic Fire, Feat First Management): The 3 BEST Ways To Market Your Band
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A woman of many hats, Anne Catherine Swallow is a product manager at Atomic Fire, as well as being part of the management team for EPICA, INSOMNIUM, and SEPULTURA at Feat First Management. We were so grateful to have her insights on how some of the best bands in the scene operate, and how the same principles can apply to every band, even yours! Int…
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370 - Tommy Victor (Prong): Is The Music Industry so Different Now?
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Tommy gave a lot of insights into the music industry, how it has changed over the years, and how it may still be the same. Networking and touring feature in the conversation, as well as the importance of video and radio. We also discuss what labels do for bands, and why indie labels may better for metal to this day. We covered a lot of ground in no…
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369 - Kyle Edissi (Heathen, Invicta): Networking and How to Annoy Everyone on Tour
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Kyle has traveled around the world on tour with Heathen, and some also with his own band Invicta. From playing big or small stages, how professionals behave on tour, and more, we got some insight into the world of a touring musician. CHECK OUT INVICTA ON TOUR: Interested in our services? C-Squared is a multinational team specializing in music PR an…
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368 - Mattias Sippola & D'wayne Murray (Atavistia): Touring & Promo as an Indie Band
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The boys from Atavistia came on to talk about their recent regional tour, and their upcoming tour with Skálmöld & Metsatöll! We also went over Bloodblast distribution, writing better songs, and favorite film scores. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album camp…
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367 - Milton Mendonça (ProgPower USA): More Nuances in Running A Major Metal Festival
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He's back, and we're talking more about ProgPower USA XXII! From the topic of booking lesser-known and USA-based bands, to culture and the legacy of the festival, join us for another in depth chat with Co-Promoter Milton Mendonça. Hear about how bands like Circus Maximus and Seven Spires got booked, learn about the combination of factors that go in…
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366 - Marc Hudson (Dragonforce): Starbound Stories, Getting Things Right
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As mentioned in the first few seconds of the episode, this is a lightning round with the frontman of the might DRAGONFORCE, talking about how he put together his new solo album. We chatted about collaborations, getting projects started, and putting in the effort to get things perfect before releasing them. ORDER "STARBOUND STORIES" https://www.napa…
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365 - Kieran Scott (Deathcollector): DIY Beyond the Record Deal
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Kieran from Deathcollector speaks to what you can and can't expect from a label and high-end PR, as well as networking, social media, and more! We covered a lot of DIY topics in this episode that will benefit many bands. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album…
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364 - Josh Poer (Phobophilic): Tour Prepping, National & International
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Josh Poer came back on the pod to discuss Phobophilic's upcoming tour, what it's like working with a booking agency, and how they are preparing for both their International and North American tours in the coming months. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album …
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363 - C-Squad (feat. Holly!): What to do Between Releases, Pt. 1 Social Media
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Don't leave your social media to fade into oblivion! Holly joins us for this week's C-Squad episode as we chat about what to do between releases. We go through some ideas of things to share, and some principles to keep in mind during this time. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of a…
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362 - Randy Ojeda (Music Lawyer): Don't Sell Your Soul in that Record Deal!
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Randy gave us some primary schooling on when and why bands would need a music lawyer, how much (or little) they can do on their own, Red Flags to watch out for in contracts, and more! One of the best choices you can make before signing ANY contract is to have a lawyer look it over. If you need a music lawyer consultation, you can reach out to Randy…
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361 - Keefy (Ghost Cult Magazine): Affiliate Marketing & Passive Income for Artists
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We've all heard the phrase "multiple streams of income" - but what does it mean? How can artists supplement our income from our music careers without drifting too far off course? Keefy dived into some tips on affiliate marketing, passive income, and crowdfunding (like patreon). Follow GhostCult Magazine for music news! https://ghostcultmag.com/ Int…
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360 - Alex Haber (Heavy New York): Dear Bands, YES You Can Curse in This Interview!
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Alex Haber came on the podcast to talk to help bands know how to prepare for interviews, and how to be a good interviewee. Tips on networking, online interview setups and more included as well! Check out his excellent youtube channel https://www.youtube.com/@HeavyNewYork Interested in our services? C-Squared is a multinational team specializing in …
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359 - Sofía Frasz (Exiled Hope): Music Lawyer in Training
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Sofía Frasz was generous enough to come on the podcast to discuss some of the miasmic world that is music law. She offered some insights on PROs, copyrighting vs trademarks, when to copyright your music and more! Follow Sofía https://www.instagram.com/legally_metal/ Interested in our services? C-Squared is a multinational team specializing in music…
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358 - Matt Bevan: How to Master TikTok (AND Reels)
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Matt Bevan is a master of heavy music "relatable content" on TikTok and Instagram reels, and we were absolutely thrilled to have him on the podcast to talk about what goes into all his videos, and what the differences are between platforms from his perspective. We talk about his creative process, how much time gets invested into making the content,…
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