Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to ...
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SEO, digital marketing and custom software development services.
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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation
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28:07
In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI. Don’t forget to help us grow by subscribing and liking on YouTube! Check out mor…
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SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon
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15:28
In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature. Don’t forget to help us grow by subscribing and liking …
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How MrBeast's new content format caused me to cry and How Prime saved Amazon
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In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business. Don’t forget to help us grow by s…
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Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated ...
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In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP …
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Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
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In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement. Don’t forget to help us grow by subscribing and liking on YouTube! Check…
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How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
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In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of ex…
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How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
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In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed. Don’t forget to help us grow by subscribing and liking on YouTube! Check ou…
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Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
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In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content cr…
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Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
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In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth a…
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Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
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In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPo…
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The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more
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In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions for business growth, and trends in digital advertising…
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WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
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In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube!…
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How To ACTUALLY Get ANYTHING You Want | Marie Forleo
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In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work eth…
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Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
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In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may n…
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What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how ...
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In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out mor…
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Experiments we are running and Tools we are using
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In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities. Don’t forget to help us grow by subscribing and liking on YouTube! …
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The Writing Secrets That Create Billionaires | David Perell
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In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of re…
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Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
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In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more. Don’t forget to help us grow by subscribing and liking on YouTube! Check out …
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A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
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In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand …
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Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
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In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headli…
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Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
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In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how mar…
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Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
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In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping. Don’t forget …
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Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
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In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, a…
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Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
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In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique conte…
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The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
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In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s con…
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