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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
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This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more. Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultanc…
 
How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good. Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Ped…
 
We're great at entrepreneurship in America, right? This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book "The New Builders: Face to Face With the True Future of Builders". We talk about the problems entrepreneurs face today, the infatuation with unicorns vs small business, who the modern entrepr…
 
Is your company on Instagram? This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform and can give great reach with it's live streaming. We take you all the way from my non existent knowledge of Instagram to Neil's expertise. Neil Patel is …
 
How much time a week do you spend on social media for business? This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (quitting social). What do you get from social, maybe it's now for everyone? Meg is a full-time content writer and SEO queen at Copywriting with Fox. Her mi…
 
What's the most fun you've ever had at a business event? From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company. Jon Conelias is the CEO of ReElivate. Jon has been a CFO a…
 
What MarTechs actually make your job easier? This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it's actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all in…
 
Does your company have an effective lead party? This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than…
 
How to you use Social Media when launching something new? This week on the If You Market podcast we talk with Sherane Chen about launching a product (or company) on social media. In possibly one of the most 'take away' packed episodes we've ever had Sherane takes us through all the key foundational element to consider when launching on social. This…
 
Does "Ethics" ever come up in your marketing meetings? Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with Cristina DiGiacomo about Ethics in Marketing. Cancel Culture, Purpose-Washing, Simon Sinek, Dan Price, PR, Means Justifying Ends, Judgement, and more. The…
 
How much of your personal data do you still own? This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset, how Bill Gates can fix social media, and the potential of 0 party data. Jory is the CMO at the @ Company where they work to put control of online data into…
 
How do you get from snowflake to avalanche? This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business. From idea, to action, to social proof and success. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for …
 
This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same. John Vuong is the owner and founder of Local SEO Search, a boutique agency from Toronto, Canada. He helps small and medium-sized businesses rank on Google and dominate their local market. Learn…
 
What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remotely, from any city, any country they want. People used to move for their work, now you can move for your life. After years of living and working in 4 dif…
 
This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard. Dr. Yoram Solomon is a TRUST researcher, keyn…
 
This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for consistent and effective prospecting, did I mention consistent? Christian Banach (Ba-Knock) helps agencies get off the revenue rollercoaster and land 6- and…
 
This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunitie…
 
This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages. Ross Gives his 15 insights for effective landing pages. Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freel…
 
This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medi…
 
This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever. Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He i…
 
This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Spor…
 
This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can market something effectively that alone can be a company. He’s known as Scott Carson the note guy, he’s an investor, entrepreneur, marketer and podcast hos…
 
This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insights for pricing adjustments that can immediately increase marketing success. Prior to Sjofors & Partners, Per had more than 25 years of executive managemen…
 
This week on the If You Market podcast...we talk with Keith Bailey about how to prevent unintentional audience abuse....with effective storytelling.... in presentations, emails, social posts,... everywhere you market. Keith is the founder of Articulated Intelligence where he help prevent business professionals from committing unintentional audience…
 
This week on the If You Market podcast we talk with Jason Webb about copyright and trademark protections, what can go wrong, why he left cancer research and physics to be a patent lawyer, and his personal connection to the king that started it all. Jason Webb is a Partner and intellectual property attorney at Pearson Butler. He has a Bachelors of S…
 
This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook. Learn more abo…
 
This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and Chief Community Officer of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and in…
 
This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful. Amanda, is the Partner Enrollment Manager at FormStack. She also does Demand Generation Consulting, public speaking and, possibly most importantly is huge dog lover. Learn more about your ad ch…
 
Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesf…
 
Sometimes you need the navy and sometimes you need pirates. This week on the If You Market podcast with talk with Matt Berman about the Google antitrust lawsuit and what it means for marketers. Matt is the president of the digital marketing agency Emerald Digital. Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
When I snap my fingers you will awake...you will listen to this podcast...and you will learn. On this episode of the If You Market podcast Paul Ross talks with us about how to adjust your wording to tap into your audiences subconscious and turbocharge your results. The magic 2 word combinations, and how to put the puzzle together and let your audie…
 
Everyone benefits from good presentation skills. On this episode of the If You Market podcast we talk with Elizabeth Bachman about the keys and tricks to both presenting yourself and giving presentations. Elizabeth is a professional speaker, presentation skills trainer, and host of the Speakers Who Get Results podcast. Learn more about your ad choi…
 
How do you set pricing, and why? This one detail can affect your revenues and success more than any other. This week Shannyn Lee joins us and we dig into everything you need to know about pricing. Shannyn spent a decade in marketing and communications for a number of Fortune 500 companies, before moving on to a leadership role at Seattle design fir…
 
If your planning on selling your business you need hear what Brian Mac Mahon has to say on this weeks episode of the If You Market podcast. Marketing your product and your band is one thing, but you need to be marketing your business to potential buyers and that's something else. Brian is the owner of Expert DOJO, the largest peer to peer Startup p…
 
This week on the If You Market podcast we talk with Daniel Glickman about video marketing. What more can I say, Daniel is a pro and is well known for dispensing a torrent of practical marketing advice. He doesn't disappoint. Daniel is the CMO of Wave.video and chief operator of the CMOconfessions blog, podcast, and newsletter. Learn more about your…
 
Is it a Tide Commercial?, no it's Amber Kemmis on the If You Market podcast talking about the psychology of Unforgettable Marketing. Amber shares the techniques, tricks, and psychology to making your marketing and brand unforgettable. Amber Kemmis is the VP of Client Services at the inbound marketing agency SmartBug Media. Learn more about your ad …
 
Marketing is a bit different for manufacturing, but ABM is how they have always done it. On this episode of the If You Market podcast Jeff White of Kula partners talks with us about the specifics of applying ABM in manufacturing companies. Jeff is the co-founder of Kula Partners, an agency that specializes in helping manufacturers digitally transfo…
 
Most books don't make a profit, because they aren't supposed to. On this episode of the If You Market podcast Michelle Vandepas talks about how and why B2B marketers should write a book and how to make sure your book doesn't get fed to the fishes. Michelle is an entrepreneur, book publisher, TED talk speaker, and lives in the Colorado mountains wit…
 
Marketing agencies don't fail, people fail to use them properly or hire the right agency. If an agency is a tool you need to know what the right tool is for your needs, how to find it, and how to use it. This week we talk with Garrett Mehrguth about marketing agencies. The hiring process, when, why and how to use an agency, and how to get the most …
 
Sales is right, some of your leads are worthless, but others are worth-more. In this episode of the If You Market podcast Keith Perhac gets out the lead measuring tape and shows us how to identify your best and worst lead sources. It's all about identifying and maximizing the channels and metrics that are giving you the best results. Keith is the h…
 
Don't let your career be something that happens to you. Tony Vlahos is the Chief Storyteller at ExecuNet and an avid boot wearer. On this episode of the If You Market podcast Tony shares the techniques you can use to proactively assure you get the most out of your career. ExecuNet specializes in helping get executives to the next stage in their car…
 
This week we talk with Tracey Ellis of Leadous about Building a Marketing Teams, the key skills to look for, what to hire for and what to outsource, pitfalls to avoid, everything you need to know to put a marketing team together that gets the job done. Tracey, is the CEO of Leadous, a lead generation and marketing automation company out of Minnesot…
 
Jill Fanslau, rhymes with coleslaw, knows something about email that you don't. This week on the If You Market podcast we talk with Jill Fanslau about AMP for email. What is AMP for email?, lucky for you we've made a full podcast to fill you in. Jill has 12+ years of content creation, product development, and marketing leadership. She also has the …
 
Many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. On this episode of the If You Market podcast Wendy Weiss shares her processes for effective cold calling and how when done properly it's not the nightmare you think it is. Wendy, is known as The Queen of Cold Calling™. She is the …
 
Automation, Automation, Automation. How do you get it done and get it to actually help you close more business. Casey Cheshire joins us to show how marketing automation is used to help sales close more deals, create better customer experiences, and provide reporting to show how marketing is impacting end sales. Casey is a marine, the Founder & CMO …
 
You're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are you hoping by having a good product people will spread the word? Daniel Lemin is a tech startup co-founder, operations and marketing leader, and has 20 yea…
 
How do you set it up so when things get tough, and people in sales are missing their quotas, it doesn't result in finger pointing between sales and marketing? On this episode of the If You Market podcast we talk with Michael Gordon about Sales and Marketing alignment and how to use accountability to keep Sales and Marketing working as a team. Micha…
 
Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your …
 
Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman. In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success. Jason has almost twenty years of agency experience w…
 
Don't let the Costa Rica hammock life fool you, Matthew Woodward is serious about SEO, he demands full control, and he provides results. In this episode of the If You Market podcast Matthew provides a string of things you can do in 20 minutes to drastically improve the leads and sales you get from search engine traffic. Matthew is a prolific blogge…
 
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