Teams are the new unit of currency in business. Harnessing the wisdom and brilliance of teams is not easy. It can be messy, confusing, non linear and complicated. Learn from your peers and thought leaders about what it takes. Listen to their stories, pains, and pride when it works. This show is about the magic of mining work and relations for high performance, satisfaction and fulfilment on teams
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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
Ty Hayes from Growth Generators
Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Di ...
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How To Build Winning Teams - A Trilogy With James Scouller
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Introduction: James Scouller spent 15 years researching and writing his trilogy of books, how to build winning teams again and again… He led three international Companies as CEO for eleven years before he founded his executive coaching practice, The Scouller Partnership in 2004. Today he coaches Leaders and their teams. James is the author of the b…
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75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network
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Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…
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74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network
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In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…
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73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
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Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…
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72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
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In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…
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71. Marketing leadership lessons with Bev Bury, CMO at Flinders University
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Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …
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70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
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In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…
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69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
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In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…
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68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation
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In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …
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Exploring Team Coaching Supervision With David Rothauser
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Introduction: David Rothauser, MA, MS, PCC, PsyA is an executive coach, coach supervisor, educator and psychoanalyst who has worked in leadership & human development for over 20 years. David brings together expertise in these areas to offer a unique forum for growth and development. David trained in executive coaching at Columbia University, psycho…
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67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia
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In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…
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66. Agile Marketing in Action: UniSA’s Marketing Transformation
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This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…
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65. Optimising marketing teams: Lean marketing vs Agile marketing approaches
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In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…
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From Tension to Transformation with Janet M Harvey MCC
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Introduction: Janet Harvey, MCC is a coach, author, educator, and speaker who invites people to “be the cause of the life that most matters to you” In 2020 she wrote the Book Invite Change and in 2024 has written the book From Tension to Transformation which is the subject of this conversation today. Janet is also CEO of InviteChange which is descr…
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64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work
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Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…
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Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…
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Words, Weasels, Triggers & Threats - The Psychology & Neuroscience of Communication with Dr. Laura McHale
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Introduction: Dr Laura McHale (PsyD, CPsychol) is a consulting leadership psychologist, executive coach and writer specialising in Leader Development, Team Psychology, Communication and Organisational Culture, Laura is the author of the acclaimed book: Neuroscience for Organisational Communication: A Guide for Communicators and Leaders. Podcast epi…
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62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
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Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…
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Team Rhythm - Eleven Ways to Lead your Team from overwhelmed to inspired with Iris Clermont
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Introduction: Iris Clermont is an Executive Coach, author, and professional mathematician. She holds certifications from Team Coaching International, & Conversational Intelligence and is a Professional Certified Coach from the International Coaching Federation. Her mission is to motivate teams to work effectively while having fun and gaining energy…
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How to listen Discover the hidden key to better communication with Oscar Trimboli
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Introduction: Oscar Trimboli is an award-winning Author, host of the Apple award-winning podcast Deep Listening and a sought-after Keynote Speaker. · Oscar’s third book, How to listen-discover the hidden key to better communication is the most comprehensive book about listening in the work place. Along with the Deep Listening Ambassador Community, …
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61. Design your marketing team structure to fit your company's growth stage
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Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…
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60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
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Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…
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59. Why you need a Marketing Operations team and how to build one
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Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …
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Exploring the Board of Directors as a Team with Brendan Lenihan
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Introduction: Brendan Lenihan is a professional non-executive director, a management consultant, a chartered accountant, and an accredited mediator. Previously he was a Partner with Andersen (with whom he worked in Dublin and New York) Through his consultancy, Navigo Consulting, he provides strategic, financial and governance advice to clients in I…
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58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness
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With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification …
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Purposeful Curiosity How asking the right questions can change your life with Costas Andriopoulos
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Introduction: Costas Andriopoulos is Professor of Innovation and Entrepreneurship at Bayes Business School (City University of London) He is founder of Bayes X, the Cnentre for Innovation and Disruption. He is also the Director of Avyssos Advisors Ltd. an Innovation management consultancy. Costas was born in Athens, Greece. He was educated in Greec…
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57. The First 90 Days with Calendly CMO, Jessica Gilmartin
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Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the mark…
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56. How to get started with Agile Marketing
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with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of…
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The Enabling Manager How To Get the Best out of your Team with Myles Downey
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Introduction: Author, Thought leader and Entrepreneur in the world of performance, learning and coaching Myles Downey is a thought-leader and entrepreneur in the world of performance, learning and coaching. He was the founder of The School of Coaching, for many years a much- respected provider of coach training and executive coaching in the UK and …
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55. Scaling Agile Marketing using SAFe
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With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic a…
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Activating the Who of You to Thrive with Alan McFarlane
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Introduction: Alan McFarlane is a Scotsman now living in Barcelona. A native of Paisley, near Glasgow, he studied law in Edinburgh before becoming a commercial litigation partner of a Top-10 Scottish law firm. His interest in business development took him in 1991 to Barcelona where he gained his bi-lingual MBA from IESE Business School before embar…
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54. How Agile Marketing Drives Customer Centricity
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Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean…
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53. How to build a strong team culture and land your dream job
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Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation t…
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What Bothers Us about Supervision with Tracy Bertran, Michele White, Traci Manalani, Larissa Thurlow
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Introduction: Tracy Bertran, Michele White, Traci Manalini and Larissa Thurlow are all executive coaches, team coaches, individual and group supervisors offering diverse and extensive experience in the fields of learning and adult development. Podcast episode Summary: This podcast discusses the often-misunderstood topic of Supervision, how it serve…
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Quiet Quitting with Agnieszka Wolinska
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Introduction: Agnieszka Wolinska-Skuza is CEO of MasConsulting. She is an experienced strategic consultant with a background in top management consulting in Corporations. Agnieszka from the Warsaw School of Economics & gained her PhD in Economics from the University of Westminster in London, Trinity College London. Agnieszka is the author of the bo…
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Teamness at the Top with Prof. Anneloes Raes
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Introduction: Anneloes Raes is Professor in the Department of Managing People in Organisations and holder of the PUIG Chair of Global Leadership Development as IESE. She holds a PhD in Organisational Behaviour from Maastricht University and an MA in Psychology at the Radboud University Nijmegen in the Netherlands. Anneloes’s research has been publi…
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We are never not in mood with Bernard Desmidt
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Introduction: Bernard Desmidt is an accomplished Coach, Facilitator, Speaker and Author. His first book is called; Inside Out Leadership: How to master the 4 Principles of Effective Leadership and become the Leader that others will follow. His second book is called: Team Better Together. Bernard was born in South Africa and he lived there until he …
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Confessions from the Field of Team Leadership with Marva Sadler
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Introduction Marva Sadler is the COO of Coaching.Com and has a reputation for her extensive expertise in strategy creation, leadership development and executive coaching. She is an experienced business executive and consultant with over 25 years leading strategic and operational growth programs for small to mid-sized organizations Marva has also se…
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Lead From You? with Aidan James Higgins
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Introduction Aidan James Higgins is the CEO of ADEO Consulting. He is a Leadership Consultant, Emotional intelligence & Teamwork specialist and is passionate about getting people to be at their best. He is the author of the book Lead From You, which launched at the end of 2021 and is now in 7 countries. Podcast Episode Summary This episode speaks t…
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What the heck is Leadership and why should we care? With Gary DePaul
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Introduction Gary A. DePaul is an accomplished speaker, with over 100 talks, workshops, and seminars. He is an author, and his books include Nine practices of 21st Leadership, What the heck is Leadership and why should I care & several books on HR and Talent Development. Gary is a performance consultant using analysis, instructional design, knowled…
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Team Better Together with Bernard Desmidt
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Introduction: Bernard Desmidt is an accomplished Coach, Facilitator, Speaker and Author. His first book is called; Inside Out Leadership: How to master the 4 Principles of Effective Leadership and become the Leader that others will follow. His second book is called: Team Better Together and is the subject of the Podcast. Bernard was born in South A…
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52. How to write better briefs and why it matters
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With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations a…
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7 Essential Emotions for Leading positive change with Reiner Lomb
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Introduction: Reiner Lomb is the founder of BoomerangCoach, an executive coaching firm specialising in leadership and career development, innovation & transformational change. Before becoming a coach, Reiner had a 30+ year career in technology, started and developed software businesses and led leadership development. Reiner is the author of the boo…
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Own Your Armour with Michelle Brody PhD.
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Introduction: Michelle Brody PhD, is an executive coach & clinical psychologist. She brings 25 years of experience in both corporate and family settings to the challenging problem of interactional conflict. Michelle’s speciality as a coach is to guide teams that have complicated dynamics to help them reach greater levels of collaboration, improve c…
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Inner Brutality or its counterpart Kind & Companionability with Anna Pinkerton
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Introduction: Anna Pinkerton is a trauma specialist, therapeutic Coach and founder of My Kinda Life Methodology. She is a leading expert in stress awareness, chronic stress and trauma. She is a clinician, with 28 years’ experience working with Leaders, athletes, organisations and people in the public eye. Anna is an author of two books; The first i…
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Everyone Needs A Fool In Their Life with Paul Glover
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Introduction: Paul Glover is a C-suite Performance Coach with 20 years’ experience as a Federal Court Tral Lawyer. Paul is a passionate story teller who believes in the power of narrative to influence and educate in business, personal life and even in court rooms. He is now a recovering Federal Trial Lawyer having spent 7 years in a United States p…
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51. Entering the metaverse and being more productive with Steve Glaveski
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Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s…
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Development Beyond Learning for Young People, Graduates & Interns with Josh MacKenzie
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Introduction: Josh MacKenzie, believes in personal growth, equal opportunity and business as a force for good. He is the founder of Development Beyond Learning (DBL)-an award winning organisation using behavioural science to future proof businesses and careers. Josh also spends time to support the growing 100% Human at Work Initiative; a collective…
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50. Transform your marketing team with the HiFli framework
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With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whi…
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Teams in Trouble - A Conversation with Kathryn McEwen
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Introduction: Kathryn McEwen is the Global Lead at Working with Resilience. She is CEO and Founder of Resilience at Work (R@W) Toolkit and Team APP. The App is the world’s first team resilience App using tech, scient , real time data and powerful questions to help teams better together in pressure, complexity and uncertainty. Kathryn’s background i…
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