Beste Gary, Scott, & Andrew podcasts (2024)

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Exploring the Power of Perfect URL Structuring with Andrew Allemann 37:06

3d ago37:06

37:06

Maximize your e-commerce success by mastering the art of perfect URL structuring. In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enha…

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Exploring How Podcasts Boost eCommerce Growth with Dustin Riechmann 47:45

10d ago47:45

47:45

Boost your e-commerce growth and drive substantial engagement through the power of podcasting. In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mast…

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E186: Robert Hilburn on L.A. + his Randy Newman biography 1:12:34

10d ago1:12:34

1:12:34

For this episode we're joined – all the way from sunny Southern California – by L.A. Times legend Robert Hilburn. Bob beams in to discuss his new biography of the peerless Randy Newman, but we start by asking him about the early childhood memories (of his native Louisiana) that he shares with Randy himself. From there he takes us from the Eureka mo…

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Top LinkedIn Ad Strategies to Increase Engagement and ROI with AJ Wilcox 32:41

17d ago32:41

32:41

Elevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads! In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to …

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How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif 42:27

24d ago42:27

42:27

Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses to help businesses optimize their websites …

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E185: Andrew Smith on A.I. + Björk + The Notorious B.I.G. 1:18:13

25d ago1:18:13

1:18:13

For this episode we're joined by the Brooklyn-based Andrew Smith, author of the bestselling Moondust, the "dotcom swindle" saga Totally Wired and the brand-new Devil in the Stack. We start by asking Andrew about the peripatetic childhood that took him from Greenwich Village to Hastings via San Francisco's summer of love. A riveting account of audit…

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How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow 50:04

1M ago50:04

50:04

Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of th…

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Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn 32:37

1M ago32:37

32:37

Unlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveragi…

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E184: Joe Boyd on Global Music + Kate & Anna McGarrigle 1:17:09

1M ago1:17:09

1:17:09

For this episode we're joined by a living musical legend whose career as an A&R man, manager, producer, label-owner and writer spans over 60 extraordinary years. On the day his monumental "journey through Global Music" And the Roots of Rhythm Remain is published, the peerless Joe Boyd visits RBP's Hammersmith HQ to talk about the book — and the 17+…

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How Friction Can Make or Break Your eCommerce Business with Roger Dooley 41:47

2M ago41:47

41:47

Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the …

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Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott 45:40

2M ago45:40

45:40

Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer per…

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E183: Darrell M. McNeill on the Isley Brothers + Isaac Hayes 1:03:54

2M ago1:03:54

1:03:54

Joining us all the way from Santa Barbara for this episode is Darrell M. McNeill, director of operations at the Black Rock Coalition and author of a new 33 1/3 study of the Isley Brothers' mighty 1973 album 3 + 3. We start by asking our guest about his '90s contributions to the Village Voice and his involvement with the B.R.C.. Crediting his dad fo…

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Leveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty 55:50

2M ago55:50

55:50

Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce …

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How to Build Trust and Authenticity in Business with Your WHY with Dr. Gary Sanchez 1:03:53

2M ago1:03:53

1:03:53

Discover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, b…

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E182: Joe "Mr. C" McEwen on soul music + alt.country + Joe Tex audio 1:18:43

2M ago1:18:43

1:18:43

In this episode we're joined by the esteemed Joe "Mr. C" McEwen, who Zooms in from L.A. to reminisce about his storied career as a writer, DJ and A&R man. We begin in our guest's native Philadelphia, where his teenage mind was blown by a James Brown show in 1966, and follow him up to his adopted Boston. He recalls his early reviews for The Boston P…

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Increasing eCommerce Success through Data Analytics and AI with Ryan Levander 55:58

2M ago55:58

55:58

In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics. This episode is pac…

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How to Boost Ecommerce Traffic with Video Marketing Strategies with Greg Jarboe 1:07:06

3M ago1:07:06

1:07:06

Use YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTub…

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E181: Mark Williams on Knebworth '74 + the underground press + Joan Jett 1:10:26

3M ago1:10:26

1:10:26

In this episode the marvellous Mark Williams Zooms in from mid-Wales to regale us with tales from the heyday of the UK's underground press and his later involvement with the L.A. punk scene. We start in mid-'60s Newcastle – where our guest drummed with beat combo the Jailbirds – and move on to his days at the Birmingham Arts Lab via a flat above Lo…

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Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley 53:11

3M ago53:11

53:11

In this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence. Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and o…

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E180: David Toop on Dr. John + Collusion + Scott Walker audio 1:23:29

3M ago1:23:29

1:23:29

In this episode we welcome the esteemed David Toop to Hammersmith – on the UK's General Election day – to discuss his extraordinary new book about (and around) Dr. John's 1968 album Gris-Gris. First we revisit the short-lived but splendidly eclectic Collusion magazine our guest co-founded in 1981: we hear about its inception and mission, as manifes…

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Growing Organic Traffic Through High-Intent Blogging with Steven Schneider of TrioSEO 45:25

3M ago45:25

45:25

Skyrocket your website's organic traffic and drive more conversions through high-intent blogging! In this episode, we dive into effective SEO and content strategies that Steven Schneider, Co-founder & CEO of TrioSEO has mastered. He shares his journey from a finance student to a successful SEO expert, emphasizing the importance of quality content, …

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Online Social Proof 40:23

3M ago40:23

40:23

Are you looking to drive more traffic, boost conversions, and enhance your online reputation? In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," explains the principles of social proof and its impact on eCommerce. Discover practical strategies to reduce customer uncertainty and optimize your website with comp…

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Authority in Search and on Your Website 23:40

4M ago23:40

23:40

Maximize your eCommerce success by harnessing the power of authority in search and on your website. In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," discusses the essential principles of authority. Learn how to apply earned and borrowed authority to enhance your online reputation and optimize your eCommerce…

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E179: Luke Turner & John Doran on The Quietus + Yoko Ono + James Chance 1:16:43

4M ago1:16:43

1:16:43

In this episode we welcome John Doran and Luke Turner to downtown Hammersmith and invite them to talk about their much-loved and newly-revamped Quietus "webzine". (That's Noughties-speak, for all you kids out there.) The intrepid duo look back on the 2008 birth of their baby and reflect on its survival and evolution over the subsequent 16 years. Qu…

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Online Influence and Pre-suasion 44:16

4M ago44:16

44:16

Ready to transform your eCommerce strategy with proven techniques of online influence and pre-suasion? In this episode, discover how pre-suasion, authority, and social proof can enhance your online presence, boost traffic, and drive more sales. Whether you're an eCommerce CEO, executive, or marketer, this episode is packed with actionable strategie…

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E178: Ann Powers on Joni Mitchell + Tori Amos + Women in Pop 1:16:15

4M ago1:16:15

1:16:15

In this episode we're joined from Nashville by acclaimed critic, author and broadcaster Ann Powers for a discussion of her new Joni Mitchell book. Starting in Ann's native Seattle, we hear about her early '80s pieces for The Rocket before moving on to her stints at the San Francisco Weekly and the New York Times. Mention of Piece by Piece, the 2005…

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Using Behavioral Science In Marketing 1:15:47

4M ago1:15:47

1:15:47

Are you ready to transform your marketing strategies and drive more conversions? Learn how to tap into human behavior to boost your eCommerce success. In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader,…

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Trust Signals In Modern Ecommerce 57:06

4M ago57:06

57:06

Are you ready to master the art of building trust online for your business? Join Scott Brandley and DJ Sprague of Shopper Approved with guest Scott Baradell, the founder of Idea Grove and author of "Trust Signals: Brand Building in a Post-truth World," on this week’s episode of the Ecommerce Traffic & Conversion Podcast. Learn about the connection …

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Search-Optimized Q&A: Connecting the Demand for Information 43:42

5M ago43:42

43:42

Are you ready to revolutionize your ecommerce strategy? If you’re looking to drive more traffic, boost conversions, and enhance your online reputation, this is the episode for you. In this episode, we’re joined by James Arnold, a leading expert in search-optimized Q&A, as we dive straight into the world of search-optimized Q&A and its impact on eco…

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E177: Val Wilmer on free jazz + photography + Lesley Gore audio 1:27:29

5M ago1:27:29

1:27:29

In this episode — our first-ever "field recording" — we travel up to North London to interview the legendary writer-photographer Val Wilmer. Val takes us back to her earliest musical memories in Streatham, South London, and her immersion in the capital's '60s jazz and blues scenes. We hear about her first pieces for Jazz Journal and her experiences…

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Navigating SEO's Competitive Landscape 53:42

5M ago53:42

53:42

In a digital age dominated by clicks, conversions, and customer satisfaction, how can you ensure your brand not only survives but thrives? In this episode, we dive deep into the intricate world of SEO with none other than Michael Cottam, a renowned SEO guru who has transformed the digital strategies of over 1,200 businesses globally. We’ll explore …

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Simplifying Reputation Management For Ecommerce 30:12

5M ago30:12

30:12

Do you want to know the secrets to ecommerce success? Join Scott Brandley and DJ Sprague with guest Linda Bustos, the founder of Ecomideas.com as they discuss the tips and hacks on ecommerce success. Learn about Linda's journey in creating Ecomideas.com as she explains the importance of being innovative and focusing on what users want when building…

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E176: Simon Day on the Fast Show + Brian Pern + Steely Dan audio 1:08:25

5M ago1:08:25

1:08:25

In this episode we welcome Fast Show legend Simon Day to downtown Hammersmith and ask him about his musical passions and the immortal Life Of Rock With Brian Pern. We start with our guest's misspent youth in south-east London, where he frequently saw bands such as Dr. Feelgood and local lads Squeeze and even fronted his own punk combo Simon & the V…

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Pre-suasion: Building Consumer Trust Before Conversion 17:59

5M ago17:59

17:59

What is pre-suasion and how can it positively impact your ecommerce strategy? Join Scott Brandley and DJ Sprague as they discuss the concept of pre-suasion, its impact on search results, and strategies for building a positive online reputation. In this episode, they discuss various studies and surveys conducted to understand consumer behavior, trus…

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How Behavioral Science Transforms Ecommerce 21:36

5M ago21:36

21:36

Are you struggling to boost your conversion rates? Join Scott Brandley and DJ Sprague as they discuss using behavioral science to improve conversion rates. In this episode, they talk about finding helpful resources such as "Online Influence" by Bas Wouters, which covers behavioral design tips from various experts in the industry. Explore impactful …

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6 Knowledge Gaps In Ecommerce 16:56

5M ago16:56

16:56

They say doubling your business requires doubling your traffic. What if we take it a step further and compound the results? In this episode, Scott Brandley and DJ Sprague discuss the Six Knowledge Gaps in the Ecommerce industry. They highlight the significance of behavioral science, emphasizing how it influences consumer decisions. They also discus…

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Welcome to the E-commerce Traffic & Conversion Podcast! Hosts: Scott Brandley & DJ Sprague 19:51

5M ago19:51

19:51

In today’s world where most of the sales happen online, it’s important to develop an effective e-commerce strategy. In the first episode of the E-commerce Traffic and Conversion Podcast, hosts Scott Brandley and DJ Sprague introduce themselves and share their backgrounds in the e-commerce industry. Scott discusses his journey from selling physical …

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E175: Steffan Chirazi on Metallica + Jack Casady audio + John Sinclair 1:21:59

6M ago1:21:59

1:21:59

In this episode we welcome the splendid Steffan Chirazi to RBP Towers and ask him about his career as a metal/hard rock specialist and his long association with the mighty Metallica. We hear about our guest's lucky break as a 15-year-old Motörhead maniac when the band's frontman Lemmy gave up three hours to Steffan during the sessions for 1983's An…

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