I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work. This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field. Discover the strategies & tactics that have worked for them, hear about their challenges a ...
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Marketing for Investors in Business
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What happens in the first 90 days when a new fractional Chief Marketing Officer joins your company? You're about to find out.
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Get More Leads with Customer Value Journey Mapping | Kathleen Mitchell
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Follow Kate: https://www.linkedin.com/in/canadiankate/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I'm joined again by Kathleen Mitchell as we d…
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How to Start a Life Science Company: Busting 3 New Founder Misconceptions | Karthik Ramachandran
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Follow Karthik: https://www.linkedin.com/in/kansasbioengineer/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I'm joined by Karthik Ramachandran, a…
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How To Use Voice of Customer to Differentiate Your Medical Device | Glenn Hanner
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I’m joined by Glenn Hanner, FCMO and experienced marketing leader in the industry to explore how lif…
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How Building an Online “University” Led to Record-breaking Medical Device Growth | Marc Frechette
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Marc: https://www.linkedin.com/in/digitalmktggeek/ About Marc: Marc is a veteran digital marketing and communications professional …
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Using Omnichannel Marketing to Launch Your Digital Health Product | Kathleen Mitchell
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34:38
Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Kathleen Mitchell: https://www.linkedin.com/in/canadiankate/ About Kathleen: She is a Strategic marketing executive with 20+ years …
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Tackling The Biggest Life Science Product Marketing Challenges | Bill Schick
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430Door Bill Schick FCMO
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How to Grow by Creating a Culture of Leadership in Your Life Sciences Company | Dr. Russ Ouellette
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59:03
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Russ on LinkedIn: https://www.linkedin.com/in/russouellette/ Russ's Podcast: https://www.youtube.com/@RussOuellette @RussOuellette …
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Preparing for your Life Science Product Launch | Christi Unger
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Launching a product is a rollercoaster for product managers and marketers. But jumping in right before the finish line is a different type of ride. In this episode, we are joined by Christi Unger as we discuss her experience launching life-science products and the lessons she learned. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact …
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Win Life Science Product Management with Data and A Strong Business Case | Kate French
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Kate: https://www.linkedin.com/in/katherine-king-french-pmp-b14a7716/ In this episode, I’m joined by Kate French to explore the cri…
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Forecasting your Exit (as a Life Science Company) | Dave Iannetta
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When it comes to product launches, we tend to hyperfocus on just simply getting everything to launch and we tend to leave the exit strategy to the end. On this episode of LifeSci Continuum, we are joined by David Iannetta as we learn that it is truly never too early to start preparing for your exit. Follow Bill: https://www.linkedin.com/in/foundera…
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The Keys for Building High Performance Life Science Teams | Kate French
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Without two important team traits, your team might be missing their mark. On this week's episode, Kate French joins us to talk about her experience working with engineering and what goes into building effective, high-performing teams in your life sciences company. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshage…
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Kari Franz and Andrea Cheney
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26:45
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26:45
Door Dean Waye, winstonwrites.com
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Door Dean Waye, winstonwrites.com
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Doug Hunter and Jevon Ragoonanan
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24:05
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John Arms and Neville Pokroy
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Door Dean Waye, winstonwrites.com
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Sudeep Kaur Bansi and Ilan Vagenshtein
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Georgina Miller and Cat Valyi
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Veena Vadgama and Sapan Mitter
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Door Dean Waye, winstonwrites.com
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Go Above & Beyond with Your Next Medical Device Launch (or Exit) | David Iannetta
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You might be thinking about highlighting the features and benefits of your medical device. Well, David Iannetta joins us to talk about how looking past the status quo could be the X-Factor for your next Product Launch (or Exit). Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast:…
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Product Management Basics (for Life Science Companies) | Jim Dembkoski
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On this episode, we are joined by Jim Dembkoski who is bringing 15 years of product management advice to the table. Join us as we discuss how Jim got into Product Management and the key lessons he learned along the way. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://…
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Kicking off the LifeSci Continuum, we are going to cover almost every aspect of Commercialization and product life cycle stage. From Launch to Exit, we go deep with expert interviews, tips, shortcuts, and best practices to help you level up. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ V…
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Door Dean Waye, winstonwrites.com
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Keith Hubert and Gary Frank
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Amanda Rabideau and Jill Richards
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33:49
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Mark Evans and Mosheh Poltorak
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27:47
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Tracy Wehringer and Tenisha Griggs
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28:57
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28:57
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Trisha Hendrickson and Drew Friesen
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Yiz Segall and Pete Jarvis
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Edan Gelt and David Schafer
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Lilli Dellheim and James Hickey
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Katie Walter and Dennis Bailen
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Maureen Edwards and Brad Schlachter
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Mollie Barnett and Tanya White
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Katie Smith and Steve Tate
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Natalie Swan and Mary McKeown-Christie
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Stacey Danheiser and Maria Botta
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Wendy B Gratereaux and Bill Odell
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Tracy Posadowski and Garrett Jestice
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Debbie Oster and Joe Fitzpatrick
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Tim Hillison and Prakash Nagpal
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Sheri Pettoni and Jay Crain
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Alon Waks and Drew Friesen
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Cheryl Ohern and Lauri Christiansen
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Rick Dark and Peter Murphy Lewis
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Eric Siano and Joshua Rockoff
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Alina Luchian and Christine Cross
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Neeti Patel and Alexander Ferenczi
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