Using Omnichannel Marketing to Launch Your Digital Health Product | Kathleen Mitchell

LifeSci Continuum with Bill Schick

Follow Bill: https://www.linkedin.com/in/founderandcdo/
Contact Bill: https://meshagency.com/lets-connect/
Video Podcast: https://www.youtube.com/@BillSchickFCMO
Audio Podcast: https://www.buzzsprout.com/2380430
Follow Kathleen Mitchell: https://www.linkedin.com/in/canadiankate/
About Kathleen: She is a Strategic marketing executive with 20+ years of experience leading growth and innovation across start-ups, nonprofit associations, mid-market companies, and global enterprises.
In this episode, I sit down with Kathleen Mitchell, a talented senior marketing leader, to explore the launch of a healthcare virtual pharmacy app in the Canadian market. We dive deep into omnichannel marketing strategies, discussing how to be ubiquitous and make an impact using all media channels. From social media to paid media to account-based marketing (ABM), learn how to master marketing in healthcare and maximize visibility in a competitive space.
This episode is particularly valuable for life sciences companies launching new products because it explores how to effectively reach a diverse and specialized audience. The strategies Kathleen shares—are critical for creating impactful, targeted campaigns that drive awareness and adoption. Life sciences companies can learn how to market their products in a highly competitive market, ensuring they're visible across all relevant channels and engaging key decision-makers with precision and relevance.
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