The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven meth ...
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Sharing lessons learned from the best content on the internet with B2B marketers.
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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
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"How can we increase conversions, get more quality leads–and make more sales?" From signing up for a free SaaS trial to booking a meeting and making a sale — it all hinges on motivating people to take action. Selling to the health and fitness industries requires specialized strategies. In my podcast, I speak with top B2B marketing experts, content strategists, tech gurus and branding experts within these industries. I weave in my own fitness background and years in the fitness world to dig d ...
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Uncover hidden gems and insights from the world's greatest marketers.
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These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valua ...
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In this podcast, Finn Thormeier, Founder of Project 33, shares current lessons and insights on all things Founder-Led Marketing, Demand Gen, SaaS Growth, Marketing, B2B Content, Linkedin, and more.
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Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re a one-gal or guy marketing team or on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and as a BOSS marketer.
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B2B technology copywriters
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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.
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Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. ...
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I share tips, stories, and strategies on growing B2B technology companies.
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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Content Exploder captures the stories behind some of the leading shows in B2B as told by the unsung heroes who produce them. Each episode of Content Exploder will highlight one expert from one show, taking the listener on a dive deep into every detail, from the creative to the practical, from concept to production, and beyond. We’ll sit with directors, producers, editors, DP’s and the content creators that do it all. Join Justin Siegel, and an incredible group of production experts on Conten ...
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How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a ...
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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs ...
Annette Richmond, MA
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.
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The DATAcated On Air podcast is focused on providing the audience with interesting content for the data community. Episodes will include interviews with experts in the space, as well as presentations on various data science, analytics, machine learning and artificial intelligence topics.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outcomes amidst the noise accelerated by AI tools.
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Welcome to the Revenue Rebels podcast, hosted by Alan Zhao, Co-Founder of Warmly.ai. We feature B2B SaaS revenue leaders who have challenged traditional methods to achieve remarkable results. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, B2B Netflix, video marketing, warm calling, customer led sales, influencer marketing and more. On the show you can expect episodes with those who create demand - mar ...
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The Salesman.com podcast feed gives you the worlds best sales content. Salesman Podcast – The Salesman Podcast is the worlds most downloaded B2B sales podcast and is an Apple Award winning show. It helps sales professionals learn how to find buyers and win business from them in a modern, effective, and ethical way. The show has featured NASA astronauts, F1 drivers, Olympic athletes, UFC fighters, world leading neuroscientists and the world’s top sales experts as guests. Selling Made Simple – ...
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Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to ...
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The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list. This podcast is Sponsored By eWebinar.com To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
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This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing industries. We will also explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to generate successful content creation. If you’re looking for actionable insights to up your B2B content strategy or experimentation g ...
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We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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The podcast about how publishers create, distribute, and monetize digital content.
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We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing. A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide. Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenie ...
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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Content Conversations features interviews with B2B marketers and content creators about content strategies, tactics and technologies that grow revenue and relationships.
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Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.
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If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend ...
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Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak pee ...
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Connecting Cannabis is a B2B-content podcast tailored for business professionals in the cannabis industry. The series provides content for both cannabis retailers and brands hosting the prominent individuals in the space. Owners of distribution services to cannabis CPAs, Connecting Cannabis aims to provide value to all of our listeners.
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064 - Developing Your Reputation As A Thought Leader (Share What You Know)
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Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
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Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou
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How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this…
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11. Personalising Content at Scale with Grant Hushek (Grantbot Process Consulting)
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The theme of our 11th podcast episode is Personalising Content at Scale. Joining our host Jeremy Balius to discuss all things buyer personas is Grant Hushek, Founder of Grantbot Process Consulting. Summary In this conversation, Grant Hushek shares his background in automation consulting and the value it brings to businesses. He discusses his experi…
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Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff
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"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…
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#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team
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Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive. Dave and Danielle cover: How to hire a “Head of Content” and what mistakes to avoid Behind the scenes of how ExitFive repurposes content (like this podcast!) The fun challenges of going from a solopreneur to team of…
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How to Get Started with Google Ads as a Small B2B Business
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35:07
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel, a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of tar…
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RV205 - Building Content Momentum
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Chris joined Adam Kitchen live to talk about building momentum with content marketing in the B2B space. Chris shares his expert insights on setting the right KPIs and metrics, distributing content effectively, and ensuring it differentiates in a competitive landscape. He offers a fresh perspective on creating net new knowledge and leveraging techno…
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B2B Marketing Content for Tech Brands - The NEXT Level
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Scott Taylor - The Data Whisperer is joining the DATAcated Show to talk about the next level of B2B marketing for tech brands.
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How to Create B2B Video Content Your Audience Craves (Works for Every Marketer)
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Consistently creating high-quality video content is a challenge for many B2B companies. You know it's important to engage with your audience and showcase your expertise, but the video process can be daunting and time-consuming. If you're a B2B marketer, you might be asking yourself: What's the best way to create video content that maximizes our res…
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How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry
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My newsletter: https://simonowens.substack.com/ When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering Cali…
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Is content marketing worth it for B2B brands?
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This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work? Our short answer: Yes! Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B …
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Creating Content That Keeps Customers Coming Back (& Begging For More!)
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34:39
To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest marketers struggle with developing long-term relationship-building strategies and demonstrating the ROI of…
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How this B2B Founder closes $350k ARR per Month with LinkedIn content
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Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Fo…
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Using AI In Digital Marketing Ep. 23
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In this B2B Digital Marketing Hub episode, we're jumping into the wild world of Artificial Intelligence (AI) and its game-changing impact on digital marketing. Forget the techy buzzwords—AI is here to make your marketing life easier and way more effective. We'll show you how AI can help you really understand your audience, tweak your campaigns on t…
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RV209 - High-Efficiency Outbound Strategy Secrets | TLDR: The B2B SaaS Growth Podcast
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Chris joined Ishaan Shakunt, founder @ Spear Growth, on the TLDR podcast to talk about outbound marketing, offering a stark contrast to traditional high-volume approaches. Chris emphasizes the importance of strategic, personalized outreach over sheer quantity, focusing on the sender's credibility, the specificity of the offer, and the optimal timin…
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Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha
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"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…
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#171 Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound
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Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way. Tommy and Dave cover: Why LinkedIn is the go-to platform …
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Special Guest: B2B photographer John Amatucci
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As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years! In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industri…
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The Golden Ticket To Building A Pipeline Acceleration Campaign, with Nexthink
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If you've spent hours looking at a stuck pipeline with the thought: "How can us as marketers do more to help accelerate this," this new episode of the B2BMX Podcast is for you. We're going back to Scottsdale to replay a session from our friends at Nexthink, titled: "The Golden Ticket: How To Build A Pipeline Acceleration Campaign." Tune in if you h…
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123 | The tech titans' partnership that saved rhinos
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Have a great point of view to add? Send us a text with your thoughts! This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conse…
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Close BIGGER Deals FASTER With This Simple Change to Your Sales Process
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The post Close BIGGER Deals FASTER With This Simple Change to Your Sales Process appeared first on Salesman.com.Door Salesman.com
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14 Fixes For Failing Copy
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Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixin…
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B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
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When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.” Here’s where the rubber meets the road. If you’re only focused on businesses as accounts, you’re overlooking opportunities. For example, as our latest guest sha…
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RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28
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In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importance of clear segmentation in go-to-market strategies. Chris highlights the crucial distinction between key performance indicators (KPIs) and attribution metrics in business planning. He offers actionable…
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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast
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"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …
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Can Starbucks & Coke match Red Bull’s media success?
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James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!Door Sweet Fish
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How to Build an UNFORGETTABLE Personal Brand (Expert Panel)
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54:43
In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond. For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-chan…
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Unforgettable Marketing Campaigns that Drive Results
17:13
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17:13
Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that wi…
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#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth
54:46
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54:46
Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built h…
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Advanced AI Strategies for Marketing to Drive Epic Results: Tools, Ideas, and Real-World Applications
36:33
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36:33
Curious about how AI is transforming the landscape of marketing? Join us as we host Jess Gonzalez, a seasoned marketer with a decade of experience at the intersection of AI and marketing. You'll uncover the secrets behind Jess's innovative approach to content production and curation. From scraping trending topics on Reddit to leveraging a human-in-…
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The Proven Formula Experts and Entrepreneurs use to Make Millions and Get Rid of Head Trash
21:12
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21:12
Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspir…
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How to Become a Highly Paid Elite Keynote Speaker
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12:40
Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of transforming high-profile clients, teams up with Justin, a seasoned performer from American Idol and Broadway. They share their combined expertise to teach you how to capture your audience’s emotions and t…
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Massive Career Benefits of Mastering LinkedIn and Personal Branding. And How to Win by Bring a Friend First
23:37
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23:37
In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, an…
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RV207 - Chris Walker’s LinkedIn Playbook
51:25
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51:25
Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algor…
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Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO)
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49:28
Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highl…
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Do THIS to Eliminate the Risk of SALES REJECTION (29/36)
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25:46
The post Do THIS to Eliminate the Risk of SALES REJECTION (29/36) appeared first on Salesman.com.Door Salesman.com
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What is account-based marketing? Who even knows? In this episode, our brave buccaneers take to the waves across the Marketing Sea to discover the answer. Join us as we explore a different approach to B2B marketing that we think just isn't getting used enough. And if it sounds interesting, remember to contact us about your B2B marketing needs. Let t…
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502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
1:03:13
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1:03:13
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …
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It’s been a while since we chatted about artificial intelligence. For well over a year now, we’ve seen both the positives and negatives of this rapidly growing technology. But where do we stand in mid-2024? This week, Roop and Sam talk about where we’ve been, where we’re going, and how we use AI ourselves—and possibly how you might use it for your …
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How Tim Burrowes helped build Mumbrella into a $7 million media brand
56:04
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56:04
My newsletter: https://simonowens.substack.com/ Like a lot of journalists in the mid-2000s, Tim Burrowes grew frustrated with his employer’s print mentality and its tendency to treat online publishing as an afterthought. At the time, he worked for an Australian trade magazine that covered that country’s media industry. So in 2008, he and two co-fou…
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An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti
56:17
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56:17
The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish. In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took…
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Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux
46:23
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46:23
This episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux, shares an amazing list of Gen AI tools and a number of growth strategies and tactics that can help you stand out in the B2B space. This episode also covers... How Growth Tribe got to where they are now What key tactics are important within…
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Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
47:13
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47:13
Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice. Today's guest has spent a significant part of her career selling condoms.…
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The Art of Writing "Agitation" Copy
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16:21
Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you…
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RV206 - Enhancing Unit Economics for Optimal Revenue Growth | Go To Market Live Episode 27
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52:03
In this week’s live event, Chris discusses the complexities of unit economics, pipeline coverage, and go-to-market efficiency. He starts the session with a deep dive into the concept of revenue breakpoints and how they serve as critical metrics for analyzing business scalability from $20 million to $100 million ARR. Chris stresses the importance of…
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The 4 Best Top of Funnel Marketing Tactics
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29:08
The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience. In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to…
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