Beste Ash ElDifrawi podcasts (2024)

1
Ep 111: David Skena is the Chief Marketing Officer for Krispy Kreme 46:00

3M ago46:00

46:00

What sets Krispy Kreme apart from other indulgent food brands? It’s not just their delicious doughnuts. It’s their focus on creating memorable, shareable moments that bring people together. We are joined by David Skena, Krispy Kreme’s Chief Marketing Officer (CMO), to walk us through the legacy of this beloved brand and the innovative methods that …

1
Ep 110: Sheila Ullery is the Chief Marketing Officer for Milan Laser Hair Removal 39:55

3M ago39:55

39:55

When a brand has a clear and attractive value proposition and then goes on to deliver on that promise, then a dedicated following and exponential brand growth is all but assured. Milan Laser Hair Removal is focused on one thing – providing a guaranteed treatment with excellent service – and to explain how Milan always stays true to its promise to b…

1
Ep 109: Shannon Cole is the Vice President of Brand Marketing for RBC 38:50

3M ago38:50

38:50

If you want your marketing to connect with younger demographics, then your best bet is to make sure that your initiatives are indisputably authentic and aligned with your values – especially when it comes to sponsorships. That’s the advice of today’s guest, Shannon Cole, head of brand marketing and sponsorship at Royal Bank of Canada (RBC). She joi…

1
Ep 108: Erin Newkirk is the Chief Brand & Marketing Officer for Caribou Coffee 40:04

4M ago40:04

40:04

Today on Clicks 2 Bricks, we are joined by the chief brand and marketing officer of Caribou Coffee to discuss the brand’s innovative TikTok campaign. Tuning in, you’ll hear all about Caribou Coffee and what sets it apart from other coffee brands, how it fits into the Panera portfolio, and how the coffee industry has changed in terms of market dynam…

1
Ep 107: Ash ElDifrawi is the Chief Commercial & Brand Officer for The Aspen Group 41:16

4M ago41:16

41:16

In today’s episode of Clicks2Bricks, we are joined by Ash ElDifrawi in his capacity as the Chief Commercial and Brand Officer for The Aspen Group (TAG), a portfolio of health-services brands. Ash is here to talk about the unique challenges of growing and supporting a national dentistry brand, and he is perfectly situated as two of the brands under …

1
Ep 106: Christian Kuhn is the Chief Marketing Officer for Blaze Pizza 43:31

4M ago43:31

43:31

There is always space for learning and innovating; regardless of how old you or your brand are! Today on Clicks 2 Bricks we are joined by the new CMO at Blaze Pizza, Christian Kuhn to discuss the exciting changes he has incited at the company. Tuning in, you’ll hear about Christian’s fascinating career and some fun facts about him we may not have k…

1
Ep 105: Nick Scarpino is the Chief Marketing Officer for Portillo’s 35:53

5M ago35:53

35:53

As a Chief Marketing Officer, you have to be passionate about the brand you’re working for. With more than 10 years of experience working for Chicago-style fast-casual restaurant, Portillo’s, CMO Nick Scarpino joins us for this episode of Clicks 2 Bricks to share his marketing expertise and love for this multi-generational brand! Tuning in, you’ll …

1
Ep 104: Bronze Major is the Head of Marketing for Carrabba’s Italian Grill 35:58

5M ago35:58

35:58

Customers aren’t interested in being marketed to or having products sold to them. What they seek is a genuine connection with brands that truly understand their needs. This is where the opportunity lies to inspire a deep affinity for your brand and products. Marketing today is less about selling and more about building relationships, creating conne…

1
Ep 103: Chris Duncan is the Global Head of Marketing for Claire's 42:31

5M ago42:31

42:31

If you’re a teenage girl, then you definitely know this global retail brand that specializes in ear piercing, affordable jewelry, and fashion. Today on Clicks 2 Bricks, we learn about the dynamic retail brand, Claire’s, as we welcome its Global Head of Marketing, Chris Duncan. Our conversation begins with exploring Claire’s complex retail network a…

1
Ep 102: Keith Sheldon is the President of Entertainment and Brand Management for Hard Rock International and Seminole Gaming 37:02

5M ago37:02

37:02

Having been established for over 50 years, Hard Rock is one of the most instantly recognizable and revered global brands. But with such remarkable success and widespread expansion, it's easy to forget what the brand truly values at its core. To refresh our memories and to explain what Hard Rock stands for today, we are joined by the President of En…

1
Ep 101: Flooring the Market: Marketing Mastery with Wendy Martin 33:53

6M ago33:53

33:53

In this episode, we sit down with Wendy Martin, Chief Marketing Officer for Floor & Decor, to unpack the intricacies of marketing for a specialized retailer in the hard surface flooring industry. Floor & Decor is a leading specialty retailer in the hard surface flooring market, offering an unparalleled selection of tile, wood, stone, and flooring a…

1
Ep 100: Ryan Ostrom is the Chief Marketing Officer for Jack in the Box 40:51

6M ago40:51

40:51

To celebrate 100 Episodes, we welcome back Ryan Ostrom, CMO and EVP at American fast-food chain, Jack in the Box. Since his first appearance on the podcast three years ago, Ryan has left his role in marketing leadership at GNC and pioneered an innovative turnaround for Jack in the Box. His strategy? A step-by-step process based on the principles of…

1
Ep 99: Casey Terrell is the former CMO of SPB Hospitality (Logan’s Roadhouse, Gordon Biersch Brewery) 44:54

6M ago44:54

44:54

In today’s episode, we delve into the world of digital transformation in the restaurant industry with industry expert, Casey Terrell. Casey is a highly respected marketing professional with vast experience in the restaurant industry, particularly in digital transformation, technology adoption, and multi-location marketing roles. In our conversation…

1
Ep 98: Vivian Acosta is the Director of Social Media for Cricket Wireless 51:02

6M ago51:02

51:02

In today’s crowded and competitive marketing landscape, many brands strive to break through the noise by creating memorable social media moments that bring their brand personality to life. In this episode of Clicks 2 Bricks, we take a look at Cricket Wireless' recent viral campaign with WWE, featuring the Cricket Chair Phone. What is a Chair Phone,…

1
Ep 97: Maria Hokanson EVP, Marketing, U.S. and Canada for Dairy Queen 38:26

6M ago38:26

38:26

In 2025, Dairy Queen turns 85 and in its eight-plus decades, it has evolved from being a simple soft-serve ice cream company to becoming one of the biggest QSR and burger brands in America! Dairy Queen’s philosophy is one of emotional connection, and bringing us closer to the brand today is its Executive Vice President of Marketing, Maria Hokanson.…

1
Ep 96: Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones 41:03

7M ago41:03

41:03

Authenticity is a rare trait in today’s business world, but as today’s guest tells it, being authentic is the only way to foster meaningful human connections – which are more valuable than all the money in the world combined! Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones – a financial services firm with over 15,000 …

1
Ep 95: Jennifer Wilson is the Senior Vice President and Head of Marketing for Lowe's 36:37

7M ago36:37

36:37

Our guest today is Jen Wilson, and she’s the Senior Vice President and Head of Marketing for Lowe’s. The major update from the home improvement retailer revolves around the recent revitalization of the My Lowe’s Loyalty Program. This relaunch features enticing spending rewards and innovative methods to capture consumer preferences even before any p…

1
Ep 94: Lindsey McFadden is the Senior Vice President of Marketing for Stretch Zone 43:01

7M ago43:01

43:01

Stretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. We learn about the origins of Stretch Zone, what the co…

1
Ep 93: Keith Clark is the Chief Marketing Officer for Mutual of Omaha 40:48

7M ago40:48

40:48

Most people aren’t exactly eager to think about investing in products like life insurance, especially since it can bring up uncomfortable feelings about the future. This presents some pretty unique marketing challenges for companies that sell these types of products. So what can you do to connect with audiences and help them realize that getting li…

1
Ep 92: Bruce Skala is the Chief Marketing Officer for Hooters 32:56

7M ago32:56

32:56

A well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us today to tell the story behind the skit. Tune in to hea…

1
Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company 44:02

8M ago44:02

44:02

How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to cre…

1
Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman 40:02

8M ago40:02

40:02

What does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details…

1
Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro 37:44

8M ago37:44

37:44

With multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce …

1
Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage 40:35

9M ago40:35

40:35

The storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environme…

1
Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot 41:53

9M ago41:53

41:53

Today on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lendi…

1
Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America 44:07

9M ago44:07

44:07

Nissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry i…

1
Ep 85: Pat O’Toole is the Chief Marketing Officer for Burger King 41:53

9M ago41:53

41:53

Joining us today is Pat O'Toole, the Chief Marketing Officer of the iconic Burger King. Recorded in person at the Burger King headquarters in sunny Miami, Florida, this episode unveils the highly-anticipated Million Dollar Whopper campaign and insider secrets to Burger King’s “Reclaim the Flame” plan to accelerate growth. Pat is an accomplished mar…

1
Ep 84: Kim Spagnulo is the National Senior Director of Marketing for LAZ Parking 28:42

10M ago28:42

28:42

Is parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned parking operator in America, and how she fulfills her ro…

1
Ep 83: Joe Artime is the Head of Marketing for Moe’s Southwest Grill 37:01

10M ago37:01

37:01

Joe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, and how the brand connects with local communities throug…

1
Ep 82: Michael Chachula is the Chief Information Officer for FAT Brands 47:29

10M ago47:29

47:29

To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for …

1
Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands 48:34

10M ago48:34

48:34

Shifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about …

1
Boomer Training: A Gen Z Lesson in Social Media Lingo 51:52

10M ago51:52

51:52

A growing part of the generational divide is an emerging and unexpected language barrier. This phenomenon is a byproduct of the explosion in social media platforms, which seem to have created a new Gen Z dialect - particularly on TikTok. To help bridge this gap, Aidan recruited his sister Allison to take Ash through basic training on social media t…

1
Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group 39:05

11M ago39:05

39:05

With some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide profoundly meaningful services to their communities. Tod…

1
Ep 79: Jeanniey Walden is the Chief Marketing Officer for Rite Aid 44:44

1y ago44:44

44:44

Jeanniey Walden is the founder and CEO of Liftoff Enterprises, an award-winning marketing executive, renowned work-life advocate, and host of the nationally syndicated TV show, Liftoff with Jeanniey Walden. Jeanniey attributes her success to AIR: Authentic, Inspirational, and Relatable interactions, and she applies this lens to everything she does,…

1
Ep 78: Brad Haley is the Chief Marketing Officer for Dave’s Hot Chicken 44:36

1y ago44:36

44:36

We’ve heard many rags-to-riches stories from startups all across the country, but few compare to the near-instant success of the fast-growing food brand, Dave’s Hot Chicken. Its CMO, Brad Haley, joins us once again after his previous appearance on the show as the CMO of IHOP. After finding out an interesting fact about Brad that many didn’t know, o…

1
Ep 77: David Marine is the Chief Marketing Officer for Coldwell Banker 47:18

1y ago47:18

47:18

According to a recent survey, Coldwell Banker was the most recognizable real estate brand of 2021, with 91% of surveyed consumers correctly identifying the brokerage's logo. How does a business achieve this level of brand recognition? Finding the right Chief Marketing Officer is a good place to start! CMO might be his title, but “brand champion” mi…

1
Ep 76: Jason Seeley is the Vice President of Digital for CKE Restaurants 49:08

1y ago49:08

49:08

On the show today, we have the massively experienced and insightful Jason Seeley, who currently holds the position of Vice President of Digital at CKE Restaurants. CKE is the corporation behind Hardee's and Carl's Jr., and we get to hear from Jason about his role at the company and how he approaches each of these brands and their marketing initiati…

1
Ep 75: Mike Templeton is the Director of Digital Experience for Casey's 44:49

1y ago44:49

44:49

The world around us is constantly changing but there is one thing you can be sure will always stay the same: marketing fundamentals. Today’s guest, Mike Templeton is the director of Digital Experience for Casey’s, the third-largest convenience store chain and the fifth-largest pizza chain in the country! One of the core themes of this episode is th…

1
Resilience: Blessing or Curse? 1:25:36

1+ y ago1:25:36

1:25:36

Over the last decade, the concept of resilience has been synonymous with raising healthy kids. But what if we're wrong? What if one person's life journey shined a bright light on how resilience can function in society in a way that is far from healthy? Ash and Aidan welcome onto the show Emi Nietfeld - journalist, mental health advocate, and author…

1
Ep 74: Linh Peters is the Chief Marketing Officer for Walgreens 46:02

1+ y ago46:02

46:02

Retail juggernaut, Walgreens is beginning to prioritize healthcare across all their service offerings. Linh Peters is Walgreens’ CMO, and she joins today to describe the role that marketing will play in her employer’s new venture. Linh has worked with other huge brands including Calvin Klein, Best Buy, Target, and Starbucks, and she explains how th…

1
Ep 73: Andrea McCauley is Head of Marketing and SVP for Massage Envy 41:40

1+ y ago41:40

41:40

Studying the liberal arts can be beneficial to almost every aspect of your life, as it forces you to develop a level of critical thinking that is necessary for navigating the world that we live in. Moreover, anthropology can provide a firm foundation from which a prospective marketer can grow and flourish. That is the journey of today’s guest, Andr…

1
Ep 72: Jill Cress is the Chief Marketing Officer for H&R Block 43:46

1+ y ago43:46

43:46

With only 105 days to deliver 80% of your revenue, working in the tax space during tax season can be incredibly intense. Add to that the aversion that most people feel to completing such a complex and intimidating task, and you have some pretty big challenges when it comes to marketing and meeting your customers where they are. Joining us today to …

1
Sex 1:12:54

1+ y ago1:12:54

1:12:54

Ash and Aidan tackle the topic every teenager can't wait to discuss with their parents: sex. In the spirit of not holding back, the boys openly and honestly discuss why, how, what, and when parents should discuss the topic of sex with their children. Aidan and Ash also share research most will find surprising, particularly when it comes to teens’ s…

1
Ep 71: Derek Detenber is the Chief Marketing Officer for Batteries Plus 34:58

1+ y ago34:58

34:58

No stranger to the franchise industry, today’s guest came to Batteries Plus from senior marketing roles with world-class brands like Wendy’s and Massage Envy. As Chief Marketing and Merchandising Officer at the nation’s largest and fastest-growing battery, light bulb, key fob, and phone repair franchise, Derek Detenber is responsible for marrying m…

1
Ep 70: Steve Fournier is SVP of Omni Channel for Discount Tire 33:51

1+ y ago33:51

33:51

Steve Fournier’s story begins long before he became the SVP of Omni Channel for Discount Tire. His journey with the company started when he was still in high school, installing tires. He has been involved in every aspect of the business, with a special focus on marketing and digital transformation. This conversation explores the intersection of mar…

1
Ep 69: David Schwartz is the Director of Digital and Social Media for National General Insurance 53:36

1+ y ago53:36

53:36

This interview with the Director of Digital and Social Media for National General Insurance is the first time we’ve ventured into the insurance space on the show. The highly-regulated, unsexy nature of this industry means that it is challenging to market effectively. But David Shwartz has stepped up to the plate and is injecting soul into insurance…

1
Pornography 1:12:48

1+ y ago1:12:48

1:12:48

Season 4 kicks off with the topic Aidan has successfully avoided for 3 seasons: dating, relationships, and sex. The first of this 2-part series focuses on how hypersexualized media and the ease of access to explicit pornography is affecting tween and teen psychological development, as well as Gen Z’s attitude towards sex and intimacy. The episode f…

1
Diversity, Equity, and Inclusion 1:08:54

2y ago1:08:54

1:08:54

Aidan and Ash end the year - and Season 3 - with a topic that lies at the center of changing the conversation: Diversity, Equity, and Inclusion (DE&I). After discussing the role Equal Employment Opportunity (EEO) and affirmative action play within DE&I, Ash and Aidan welcome to the show one of the country's leading minds in DE&I, Lareina Yee. Larei…

1
One Small Step across a Large Divide 53:19

2y ago53:19

53:19

How do you change the world? One conversation at a time, according to the CEO of StoryCorps, Sandra Clark. Clark joins Aidan and Ash for an illuminating discussion on how StoryCorps' program, One Small Step (OSS), is trying to bridge the nation's growing divide in an effort to fend off a growing “culture of contempt” in the United States. Clark sha…

1
Ep 68: John Hughes is the Director of Media for Domino's 32:51

2y ago32:51

32:51

All business comes down to solving a problem, and marketing is no different. Today’s guest is here to share how his multifaceted career journey has informed his expertise as Director of Media for Domino’s. Tuning in, you’ll hear an overview of the exciting media campaigns Domino’s has activated this year, bringing digital and traditional media toge…

Podcasts die het beluisteren waard zijn

Ash ElDifrawi Podcasts

Podcasts die het beluisteren waard zijn

Korte handleiding