show episodes
 
Artwork
 
The Work Seminar is the podcast for people with liberal arts advanced degrees considering work outside their fields of study. Join me for unscripted conversations with MAs, MFAs, PhDs, and the like who made the leap to adjacent or (seemingly) unrelated work after grad school. You'll hear about life's unexpected turns, what guests have learned along the way, their thoughts and advice for finding enjoyable work, and work's role in their lives.
  continue reading
 
Artwork
 
Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com
  continue reading
 
Loading …
show series
 
And once again, a semester of The Work Seminar comes to an end. We’ll return with Season 4 after the break. In the meantime, here’s hoping you’ve learned as much from these conversations as we have. See you back here in 2023. Don’t be a stranger in between seasons Send your questions, thoughts on the show, and guest suggestions to jesse@theworksemi…
  continue reading
 
Zakiya's debut book Dump Your Degree is a practical guide for thinking beyond academic credentials as you pursue a new career. And she’s followed her own advice, transitioning from the professoriate (with a PhD in religious education) to full-time author. We delve into her methodology through a step-by-step example of: considering different work af…
  continue reading
 
Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world, including why talent acquisition is just as crucial to a company's bottom line as marketing strategies. In this episode, Jeaneen unpacks some of the latest trends impacting …
  continue reading
 
Judith finished grad school with a passion for increasing student retention. As she spent more time — and moved up the ladder — in higher ed administration, she became equally committed to expanding access. And she did, indeed, make retention and access top priorities in positions across student affairs, development, and international education. Bu…
  continue reading
 
nCino, Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity. In this episode with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Jaime shares his approach to navigating the new workplace norms and thr…
  continue reading
 
A self-branded writer/poet, Austin relished the opportunity to hone his creative skills in grad school. And he was open to divergent work after graduation. Just as he found his footing as a copywriter and social media strategist at a small marketing agency, the Great Recession reared its head, ending his gig six months after he started. And that ma…
  continue reading
 
FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive…
  continue reading
 
Jackie held down six (six!) part-time jobs after grad school. But a couple years into her first full-time gig, her art and career hit a lull. That’s when she started devoting her commute time to learning everything she could about digital marketing. In relatively short order, she secured a full-time marketing position at a small agency. And she sta…
  continue reading
 
Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse. In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with …
  continue reading
 
Jesan pivoted from student affairs leadership to entrepreneurship in a novel fashion: He started with revisiting his grad school curriculum. After combing through the syllabi from his master’s program, Jesan thought, “I could take that topic and turn it into a product.” And so he did, marketing his conflict resolution and reconciliation skills to b…
  continue reading
 
Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Offi…
  continue reading
 
A future of intellectual exploration and research drew Tory to grad school. But two seasons of an unfruitful tenure-track search prompted her to question what she wanted out of work — and where she wanted to do it. After 40 or 50 informational interviews with anyone willing to chat about their careers, Tory landed a data science role in Silicon Val…
  continue reading
 
While wellness is traditionally an in-person experience, the pandemic required Mindbody to hustle into other opportunities to assist companies and individuals live better and happier lives. Its CMO Josh Todd embraced hybrid options like online classes to foster connections. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Offi…
  continue reading
 
Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest. He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory…
  continue reading
 
Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences. In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths …
  continue reading
 
When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing. In this Q&A with Tania Yuki, Founder of Shareablee and Chi…
  continue reading
 
A self-confessed conceptual thinker, Mick Hollison, the President of enterprise data cloud, Cloudera, is a proponent of data-driven decision-making who believes even intuition is based on the brain’s data around experience. He believes one of the great benefits of the cloud-era data platform is enabling customers to work with massive data sets that…
  continue reading
 
Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with spe…
  continue reading
 
And once again, we’ve reached a temporary end. After a little rest, The Work Seminar will return with Season 3. In the meantime, here’s hoping you’ve learned as much from these conversations as we have. See you back here this fall. Don’t be a stranger in between seasons Sign up for The Work Seminar newsletter to find out first when Season 3 drops. …
  continue reading
 
From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forb…
  continue reading
 
Even the simple potato has a story that must be told to ensure that consumers have the latest information about ways to eat and nutrition all along the supply chain from food service through to retail. The CMO at the US Potato Board, John Toaspern, shares his lessons learned in B2B marketing, his approach to social media channels, influencers, and …
  continue reading
 
In this CMO Pulse episode, Chief Marketing Officer of SOM Sleep, Brad Marks, shares what he has learned about creating a new category and how SOM Sleep is bringing its mission to the world. Drawing on his background in sports marketing at SOM Sleep, Marks walks us through his marketing and leadership lessons as he raises awareness about the importa…
  continue reading
 
Scott Finlow, Global CMO, Foodservice Pepsico, shares what "winning with purpose" means at Pepsico, and highlights it’s come to life with ‘Pepsi Dig In’ and key community events like Dig In Day that support Black-owned businesses in a real and long term way. As he shares in this episode, "During the pandemic we learned we could do things faster and…
  continue reading
 
Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid, tells us why “data is only as valuable as your ability to do something with it,” and how this informs his team’s strategy. He talks us through a tactical example of taking research from insights to action and how he gets his whole team to work on both data and creative …
  continue reading
 
Jon taught guitar lessons — including to, once upon a mid/late 90s time, yours truly — while finishing his liberal arts degree. Not long after graduation, his passion for animal rights drew him to leave teaching music for advocacy, and he’s worked full-time in the field ever since. In his first 10 years of advocacy work, Jon played guitar and wrote…
  continue reading
 
Amie studied fine arts with no intention of working professionally in the field. She took office jobs during college, and shortly after graduating parlayed that experience into a full-time job for a clinical research company. Without a technical background, she was moved to the company’s quality team. And she’s flourished in that discipline ever si…
  continue reading
 
Before Brian hired employees to support his three businesses, he was a solo practitioner in the payroll and financial services space for six years. And in today’s bonus episode, we’re tapping into Brian’s 10+ years of experience helping self-employed clients get off the ground. Brian dives into the realities of starting your own business, including…
  continue reading
 
Laura’s multipotentialite mother inspired so much in her life: a love of learning, culture, language, and academic achievement. But a few years into her PhD in Victorian literature, Laura doubted that a tenured professorship was within reach. Or that it was the lifestyle she wanted. Thanks to intensive soul-searching and working with a coach, she g…
  continue reading
 
Halfway through her doctoral program, Megan knew pursuing a professorship wasn’t the right path. She loved her studies, but seeing how her work could be applied in industry cemented her decision to look outside higher ed for career prospects. Enlightening conversations with friends and colleagues in the tech scene led Megan to discover the then-nas…
  continue reading
 
Before Joe founded and sold Content Marketing Institute, wrote six books, and returned to entrepreneurship with The Tilt, he exemplified the liberal arts stereotype: a master’s in hand and uncertainty ahead. After earning his MA, Joe decided against a PhD and opted instead to find work in internal communications. But that plan hit a snag when hirin…
  continue reading
 
Dr. Chris Brooks was in the thick of his dissertation when he co-founded Brown Venture Group, a venture capital firm exclusively for Black, Latinx, and Indigenous technology startups. On top of that, he worked a full-time job and took his commitments as a spouse and father of four seriously. But what sounds like extreme sacrifice to us was “being o…
  continue reading
 
Boredom at her job, coupled with aspirations to become the next Maxwell Perkins, inspired Heather to enroll in an MA in writing and publishing program. While she spent time in educational publishing during grad school, a move to the West Coast after graduation meant fewer employers in her field of choice — and field of study. In short order, Heathe…
  continue reading
 
Jonathan’s pursuit of an MFA was “totally mercenary.” After making little headway in his career or with his oil paintings post college, he realized his penchant for writing could be lucrative (and creative). Several years later, with his master’s finished, Jonathan was at a work party when his boss made an offhand remark that sparked another epipha…
  continue reading
 
A self-described “case study in never deciding what I wanted to be when I grew up,” David found himself working in counseling before and after completing his MA in religion. It wasn’t the right fit, but at the time, he couldn’t quite articulate the underlying reasons why. Then four years after grad school, his career moved in mysterious ways. The s…
  continue reading
 
Amanda’s passion for public finance harkens back to her undergrad days. Yet before grad school, she had never intended to pursue applied public policy work. Her interest in social theory and the effects of capitalism in international aid and development led her to pursue an MA in geography. After finishing her thesis on post-earthquake reconstructi…
  continue reading
 
Anthony had every intention to work as a professional anthropologist. But after finishing his PhD and teaching for a few years, that desire changed. His decision to leave higher ed led to a different higher calling: joining the priesthood of the Coptic Church. Once again, Anthony thought he’d found meaningful work he couldn’t imagine leaving. But t…
  continue reading
 
Job “ins” come in mysterious ways. For Mathew, it was teaching English in Shenzhen between his master’s and doctorate in history. Seven years later, that teaching abroad stint qualified him for a contract role writing ESL tests. And then, as Mathew puts it, the stars aligned. A full-time test developer in the history department left the company. Wi…
  continue reading
 
For Jen Crichlow, art and technology are inseparable. Her involvement at arts festivals of all stripes revealed the digital divide that affects everything from event management to the preservation of culture. So she enrolled in grad school to explore how tech inequity disproportionately affects underrepresented and marginalized arts communities and…
  continue reading
 
All good things must come to … a short break. After a little R&R (rest and recordings), we’ll return with our sophomore season. In the meantime, here’s hoping you’ve learned as much from these conversations as we have. See you back here this spring! Don’t be a stranger in between seasons Sign up for The Work Seminar newsletter to find out first whe…
  continue reading
 
Paul is an executive and career coach, licensed psychologist, former human resources leader, and friend of the podcast who’s generously agreed to guide us through his steps for making a career change. Paul shares his approach for: Finding your values and interests beyond your academic discipline through self-discovery questions he poses to clients …
  continue reading
 
This (inaugural!) bonus episode features certified financial planner David Fortosis, owner of ClearCounsel Advisors, walking us through all things money after grad school. Specifically, David dives into the current economy’s likely effect on student loan interest rates, personal budgeting, weighing employment options with varying student debt oblig…
  continue reading
 
It all started with a six-month break from her doctoral program. Elizabeth planned to earn a little money at the first viable job she landed. That extended into a full year of employment. And that begat a nine-year stint in pharma and her exit from academia. Since then, Elizabeth’s been an IT executive across varied industries. Nearly everywhere sh…
  continue reading
 
Holly dreamt of working in journalism and attending grad school since grade school. And live that dream she did. After earning her master’s in journalism from Columbia, she started in trade pubs, moved to reporting for her hometown The Tennessean, and then founded BirdDog. During that time, Holly’s field changed. Legacy journalism slowly and steadi…
  continue reading
 
Caitlin followed the script for landing a tenure-track position to a tee. Conference attendance and panels, publication, university service—you name it, she did it. And excelled at it. But after four years of her search yielding no viable offers, she shelved teaching and explored the non-academic job market. And in the process, she considered her v…
  continue reading
 
Dan underwent a “seismic shift” in perspective during the throes of finishing his MM in orchestral performance. After graduation, he stowed away his trumpet…and plans for a performance career. But after a few years, the musical itch resurfaced. He started playing and teaching private lessons again for fun. For work, he landed a general manager posi…
  continue reading
 
The connection between lobbying and helping organizations develop their board members and DEI programs can be easy to miss. But for Nikki, it’s a clear link. After gaining lobbying experience in grad school, at the state of Michigan under Governor (now US Secretary of Energy) Granholm, and in the nonprofit space, Nikki struck out on her own. But sh…
  continue reading
 
As Naomi’s martial arts studio grew, her time creating art dwindled. She enrolled in a low-residency MFA visual arts program to combat the imbalance. But rather than doubling down on the bifurcation between professional and personal, she tore down the “imaginary brick wall.” Infusing her artwork with her perspective from years of martial arts pract…
  continue reading
 
There’s the not-unfamiliar route of a fine arts education preceding a media career. And then there’s Jaleh’s path: an MS in digital media turned visual artist who’s amassed over 200k followers on TikTok, and 115k+ on Instagram, since she started painting in October 2020 (!). But overnight success narratives are rarely that simple. Or sudden. Jaleh’…
  continue reading
 
Christina watched her adjunct spots, and tentative career plans, evaporate as the Great Recession exacted its toll on higher ed. Faced with fewer classes and less income, she opened her job search to larger cities where she’d have a better shot putting her MA in public address and background in graphic design to good use outside academia. And far o…
  continue reading
 
Lizz took the well-tread barista-by-day, writer-by-night path after finishing DePaul’s MA in writing and publishing program. When work became heavy on the baristaing and light on the writing, she threw her hat in the ring to teach a section of developmental education at nearby Wilbur Wright College. Fast forward ten years, Lizz is now the dean of c…
  continue reading
 
Loading …

Korte handleiding