Problem Download page: frustrating checkout process, people can share it, not scalable Setup membership site: get stuck about details, dead-ends, pieces fit together (Authorize.net, Stripe, etc.) How to get members, how to retain members, how to grow and not create a chore for yourself Solution WordPress (lost password, no FTP, schedule content) — …
Today’s Sponsor: Membership Cube Structure 4 modules (60-90 minutes) 3 bonuses (software, checklist, quickstart video) Front-end product: they can upgrade for the difference Create Camtasia Studio (plus iPhone) to record Video Player plugin (or YouTube) to put it online Get transcript, screenshots, PDF for the written component (Lulu + Kunaki) Pric…
Our Sponsor: WP Drip WordPress Membership Site Crash Course Setup WordPress, Wishlist Member, and WP Drip Add a “Core” level with the main content Pages: Module 1, Module 2, etc. Posts: ongoing weekly or monthly content Give them everything they need today, even if it’s a 30+ day course (seems obvious but has to be said) Drip content (space your po…
Today’s Sponsor: Membership Cube Is it possible to kill your own business? We’ll answer the following questions and more: 1. How do you decide what to charge for or what to give away for free? 2. How do you deal with competitors? 3. Are you giving away your best secrets? Aren’t you creating competitors? 4. Are you making things “too competitive” an…
Today’s Sponsor: WP Notepad CONVENTIONAL LOGIC – big box of crap: they’ll never be able to download or use it all – drip content: barely give them anything so that they’ll never cancel – give them something new per month so they’ll stick around for that “one” thing ACTUAL SOLUTION – give them a reason to keep logging in (i.e. videos play directly o…
CONCEPT – combine a few tools together to get a “better” result than usual (i.e. process to make an outline, process to speak out a book including hardware, process to get the book transcribed, process to publish the book) – free tools if possible, or included ones (very few prerequisites) – get to the endgame (published book) as fast as possible C…
VO Success Formula: directory of other members to network – collect and list entire address, email, website, phone number (for a list of businesses) – or just website URL (for example, a list of small business owners or voiceover artists) – browse by country and state OR by zip code (with mobile locator) Dr. Charles: Vampire Facelift – promote bran…
Today’s Sponsors: WP Kunaki and Member Genius – collect addresses with the built-in popup (it keeps asking and you’re notified once they verify) – quick phone call to say thanks, quick postcard or SendOutCard after they buy – Lulu manual or Kunaki DVDDoor Membership Site Podcast: Passive Income, Online Business
rule of thumb: only if 100+ people bought into your course this week forum Facebook group comments challenges notes quizzes / certification / directoryDoor Membership Site Podcast: Passive Income, Online Business
Sponsor: Membership Cube Break down big goals into manageable chunks. Disrupt the marketplace. Do something helpful that gets you to stand out. Speed to implementation: get it done this month, not in 6 months. Strategy Don’t start with $7. Pull a piece out of your $97 or $197 product. 20 page PDF, 1 hour video, software tool or calculator Reasons t…
The Offer – all your products, weekly 1-hour meeting (same day of the week, same time every week) – show up on time: if they miss that meeting with no advance notice, there’s no rescheduling – recurring GoToWebinar and recurring Google Calendar How to Fill It Up – offline seminar, speaking gig, application process: find out if they’re already makin…
What you want is an appointment based business: show up and make money instead of staring at the computer screen. Q&A monthly sites – case studies: Double Agent Marketing, Webinar Crusher – have a “library” of all your best stuff, plus a tool they’d normally pay monthly for (hosting, webinars, Twitter auto-poster, online schedulding service) – worr…
payment plan – 2-payment plans, 30-day payment plans are boring — 10-payments is too long — go with 5-6 payments – drip content – pain of disconnect (they lose templates or software) pitch webinars – demonstrate value – show a magic trick – justify that price and sell hard reactivation – a huge number of our cancellations are simply from expired cr…
Low Ticket (under $97) – most important: solve a simple problem (importing content, pitch on a webinar) — something that is complete on its own, with a logical “next step” upsell – sales letter: Attention, Interest, Desire, Action (Why, What, How-To, What-If) – share a tool (WP Import) with video, PDF, and maybe a quick training bonus so they get t…
When to Be Paid vs. Free? – problems: useful but incomplete, tiring yourself out making the free stuff – create the paid first – pull out a “useful” piece Content Marketing – demo your solution (so you can dish a lot but they still need to buy) – it’s all available for free on YouTube and Google anyway – “put yourself out of business” — Gary V Idea…
Membership sites can be recurring or single payment sites. We like to use WordPress and WishList Member to do that. WordPress powers about a quarter of all websites online, and it’s a really easy tool, mostly, for blogging. You can go and add a new post or journal entry in just 1 click without messing around with webpages, uploading FTP, databases,…
We’re talking in this podcast about how to set up a WordPress site, how to charge people money either one time, high-ticket, low-ticket, recurring, fixed-term membership site, so that we have this thing called “passive income.” My website is membershipcube.com, and you can go there and claim a free copy. It’s included with our course, a free copy o…
I’m Robert Plank, and welcome to the Membership Site Podcast where we discuss everything you need to know to set up a passive income using membership site, using eLearning, using online training to generate this passive income. We’re going to talk about creating content, dealing with technical and WordPress set up, and bottom line, to get you havin…
We talk on this program about how you can make money by selling things like your knowledge, your training courses, videos, written materials, software inside a thing called a membership site, which is powered by WordPress and by WishList Member. A membership site is a site where your customers can become members. It doesn’t necessarily mean you hav…
Welcome back to the Membership Site Podcast. This is the online radio program where we talk about you creating a passive income and the life you want and deserve using this powerful tool called membership site no matter what niche you’re in. We said before that a membership site does not mean monthly recurring button. A membership site is a site wh…
You have to get your membership site up as fast as possible, even if it is ugly, even if you hate it because then you can improve on from there. It’s really easy, it’s really tempting to have some picture in your head about what your Membership Site will look like. You are going to have a beautiful landing page when someone logs in. There’s all kin…
This is where we talk about making money, getting your membership up and online as soon as possible using WordPress and WishList member. Getting not only your first sale, your first buyer, but a steady influx of sales and buyers whether you’re charging a monthly forever site, a single payment site, a fixed term site or anywhere in between. I have f…
Membership Site Podcast, episode 2. Start Your WordPress and WishList Member Membership Sites With a Bang. I’m Robert Plank, and welcome back to the Membership Site Podcast. My website is membershipcube.com. We’re going to talk today about how to make your membership sites interesting. When we’re talking about membership sites, we’re talking about …
My name’s Robert Plank, and we’re going to talk about how to create a passive online income just by using the knowledge and just by clicking around and setting up some of those websites. My name’s Robert Plank, and my website is at membershipcube.com, and that’s the place to go to find out how to get your membership site up and running tonight, tod…