The Art of Door Knocking and Cold Calling in Real Estate

Get Creative with Pace Morby

Welcome to a new episode of Get Creative! In today's episode, we cover the best ways to communicate with sellers in foreclosure. Joining us is Michael Franke, an expert in pre-foreclosures, who shares his top strategies, including door knocking, cold calling, and the importance of using various communication methods. We discuss the effectiveness of direct mail, video messages, and even how to leverage platforms like Facebook Messenger to connect with distressed sellers. Michael also emphasizes the need to be persistent, compassionate, and professional when reaching out to those facing foreclosure.

Highlights:

"It's my duty to make sure they're okay, whether I buy the house or they solve the situation on their own."

"Persistence is key; people will respond when they're ready, and you have to be there."

"You need to see somebody that's regimented, consistent, polite, and professional."

"Foreclosure communication isn’t about buying a house; it's about providing a solution."

Timestamps:

00:00 - Introduction to Foreclosure Communication

01:04 - The First Step: Door Knocking or Cold Calling?

03:03 - The Duty of Helping Sellers

04:40 - Choosing Between Door Knocking and Cold Calling

06:11 - Crafting Effective SMS Messages

07:08 - The Options Available to Sellers in Foreclosure

09:23 - Using Facebook Messenger for Foreclosure Deals

11:30 - The Role of Email in Foreclosure Communication

12:11 - Direct Mail: Credibility and Timing

14:33 - The Power of Video Messages

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