Boncom: From Process to Best Practices

Elevate: A Women's Leadership Institute Podcast

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Today, we are joined by Roger Pimentel, Vice President of Marketing at Boncom. Boncom is a full-service advertising agency specializing in elevating beliefs and shaping behaviors. Roger has led Boncom in implementing some of the ElevateHER principles, particularly focusing on gender pay equity. Roger shares the evolution from an informal approach to a structured, transparent system backed by third-party certification and international regulations. This episode sheds light on the tools and methodologies that have helped Boncom ensure fair compensation, highlighting the importance of objective measures in fostering a more equitable workplace.
Roger also discusses the company's dedication to promoting diversity and supporting employees throughout their careers. We explore the benefits of transparent pay structures, the significance of an internal pipeline for women in senior roles, and the advantages of diverse executive teams in driving creativity. Hear about Boncom's supportive policies for parental leave, the balance of remote work post-COVID, and men's crucial role in advancing diversity initiatives.
https://www.boncom.com

www.wliut.com
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Hoofdstukken

1. Boncom: From Process to Best Practices (00:00:00)

2. Cause-Driven Advertising and Behavior Change (00:00:05)

3. Gender Pay Equity Certification Process (00:07:26)

4. Promotions and Diversity in the Workplace (00:15:10)

5. Challenges and Opportunities for Women (00:18:49)

6. Appreciation for Diversity and Collaboration (00:31:55)