408: Authenticity in Marketing with Michelle Brien

Leading Learning Podcast

Inhoud geleverd door Tagoras, Tagoras - Jeff Cobb, and Celisa Steele. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Tagoras, Tagoras - Jeff Cobb, and Celisa Steele of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

6M ago 26:31

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Effective marketing is integral to a learning business’s success. But doing marketing well requires care and thought.

In this episode, number 408, Leading Learning Podcast co-host Celisa Steele talks with Michelle Brien, vice president of marketing at Matchbox, who approaches her work with care and thought and authenticity.

Celisa and Michelle talk about how Michelle defines marketing, the central role value plays in marketing, the rise of digital and content marketing, the potential for generative AI in marketing, and the fundamental importance of understanding your audience.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode408.

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