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Sales Strategies for Growing Your Business in 2024

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Inhoud geleverd door Maree Kirkpatrick. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Maree Kirkpatrick of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of The Sales Show, host Maree Kirkpatrick discusses the common trap of getting stuck in planning and constantly searching for the next big thing to take your business to the next level. She shares her experience with this game and emphasizes the importance of following through and having a strategy.

Get the scoop on sales strategies for growing your business in 2024, especially the 90-day model that will be popular in 2024.

Tune in to learn how to avoid getting bored or distracted and make your planning efforts count.

  continue reading

34 afleveringen

Artwork
iconDelen
 
Manage episode 407369571 series 3561106
Inhoud geleverd door Maree Kirkpatrick. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Maree Kirkpatrick of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of The Sales Show, host Maree Kirkpatrick discusses the common trap of getting stuck in planning and constantly searching for the next big thing to take your business to the next level. She shares her experience with this game and emphasizes the importance of following through and having a strategy.

Get the scoop on sales strategies for growing your business in 2024, especially the 90-day model that will be popular in 2024.

Tune in to learn how to avoid getting bored or distracted and make your planning efforts count.

  continue reading

34 afleveringen

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In this episode, we embark on a journey through the complexities of pricing in business. Our host begins by acknowledging the emotional and strategic challenges businesses face in setting their prices. This episode is tailored for business owners struggling with pricing, offering insights into effective strategies that ensure profitability and growth. We unpack the common mistakes many entrepreneurs make, such as setting prices based solely on competitors or industry standards without considering their unique costs and value offerings. Through engaging examples and practical tips, listeners learn to transition from a cost-centric mindset to one focused on value delivery. The episode also emphasises the importance of regular pricing reviews and adjustments, urging business owners to be proactive in testing and refining their pricing strategies. By integrating techniques like charm pricing and bundling, businesses can find innovative ways to appeal to their customers while maintaining healthy profit margins. So, if you're ready to transform your business's pricing approach, enhance profitability, and deliver exceptional value to clients, this episode offers the guidance and strategies needed to achieve those goals. Key Takeaways Focus on Value, Not Cost: Base your pricing on the value delivered, not just costs. Regular Reviews: Pricing should be regularly assessed and adjusted for market relevance. Bundle Wisely: Use bundling to add value while serving varying customer needs. Be Aware of Competitors: Do not blindly follow competitor pricing—understand your unique costs and value. Charm Pricing: A strategic approach to make prices more appealing. Dive deeper into mastering your pricing strategy with Maree Kirkpatrick's framework available in her Sales Hub. Visit mareekirkpatrick.com/hub and take control of your business's financial success with these proven techniques. Share your journey with us on Instagram and let us know which strategies you're excited to try. Pricing is both art and science, and with the right tools, you can achieve mastery. Go out there and own it!…
 
In this engaging episode, Maree unpacks the three key steps to winning at lead generation: attracting, capturing, and nurturing leads. She emphasizes the importance of targeting the right audience, aligning your free offers with your paid services, and maintaining a strong follow-up process. The episode identifies common lead generation mistakes like casting too wide of a net and failing to have a clear action plan for nurturing potential clients. Maree uses relatable examples to illustrate how businesses often miss the mark but also highlights how minor adjustments can lead to significant improvements. She assures listeners that success doesn’t require a massive email list and provides actionable insights to start implementing right away. From creating compelling lead magnets to leveraging technology for automation, this episode is packed with practical advice for entrepreneurs eager to boost their client engagement and, ultimately, their sales. Key Takeaways Always target your ideal client rather than a broad audience to increase effectiveness. Align your freebies with your primary services to ensure your leads will convert. Develop a consistent follow-up process to nurture leads effectively. Customize your lead generation strategies to suit your personal strengths and business values. Remember that valuable lead generation doesn't require a large email list to succeed. Get ready to attract, nurture, and convert like a pro. If today’s episode resonated with you, share it with your network and start conversations about transforming lead generation from a necessary task into an exciting opportunity for growth. Let's lead the way in effective business strategies that really work. Connect with Maree: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MareeKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media.…
 
In this episode, Maree Kirkpatrick welcomes listeners to the first show of 2025, filled with enthusiasm and resolve to make this year exceptional. Maree delves into her tried-and-true methods for setting and achieving ambitious goals, emphasizes the importance of a detailed strategy, and stresses consistency's pivotal role in success. She walks listeners through the process of reverse engineering goals, planning for chaos, and ensuring they don't fall into the trap of buying the next shiny object without a clear strategy. Maree introduces her "Sales Accelerator Planner," a tool designed to help entrepreneurs blueprint their year with actionable steps and monthly, weekly goals. With a focus on effectiveness, Marie encourages listeners to engage with clients authentically and deliver insane value to build meaningful relationships. This episode is a must-listen for those looking to truly make 2025 their year of transformation and success in business. Key Takeaways 1. Strategic Goal Setting: Define specific, achievable goals and reverse engineer them for clarity and action. 2. Consistent Action: Develop micro habits that support your plans and track progress to maintain momentum. 3. Authentic Client Engagement: Connect personally with potential clients, offering them clear benefits and outcomes. 4. Value Delivery: Consistently deliver authentic and useful content to build trust and rapport with your audience. 5. Using Tools Effectively: Leverage planners like the "Sales Accelerator Planner" to map out and achieve your goals. Ready to make 2025 your best year yet? Prioritize strategic planning, set clear goals, and maintain consistency to unlock your full potential. Don't forget to check out Marie's "Sales Accelerator Planner" for step-by-step guidance on achieving your business dreams this year. Head over to Maree Kirkpatrick's Website to grab your planner now! Connect with Maree: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MareeKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
In this episode, host Marie Kirkpatrick welcomes Natalie Alaimo, a Facebook ads and funnel strategist with years of experience helping coaches, course creators, and program sellers succeed online. Together, they dive into the world of Facebook advertising, debunking common myths and clarifying misconceptions around ads and funnels. Listeners will leave with actionable tips on how to make the most out of their ad spend, effectively nurture their audience, and use data for smarter decision-making—all while maintaining ethical marketing practices. Key Takeaways: 1. Natalie Alaimo’s Background and Journey 2. When to Start with Ads: 3. Ad Strategies for Different Resources: 4. Key Components for Effective Ads: 5. Organic vs. Paid Growth: 6. Retargeting and Metrics: 7. Tailored Strategies by Business Stage: 8. Ethical Marketing Practices: 9. Final Tips for Success This episode serves as a masterclass on Facebook ads, helping listeners establish a strong foundation for their advertising journey. With tips on maintaining ethical standards and a sustainable sales system, Natalie provides guidance on using ads as a strategic growth tool—regardless of where you are in your business journey. Connect With Natalie Alaimo https://www.instagram.com/natalie_alaimo/f https://www.facebook.com/natalie.alaimo https://www.linkedin.com/in/nataliealaimo/ Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
Join us on The Sales Show as we dive deep into leadership and communication with expert Mel Kettle! From strategies to tips, this episode is packed with insights. Mel discusses her strategic nature and career background, emphasizing the criticality of planning and strategy in her initial roles in conference management and marketing communications. Key Takeaways: Key Elements of Effective Communication Challenges of Clear Communication Customer Relationships and Listening: Building Team Connections Challenges and Solutions in Leadership Connect With Mel Kettle Visit www.melkettle.com https://courses.melkettle.com/boundaries https://courses.melkettle.com/blueprint Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
In this episode, MG discusses the evolving role of AI in business and the potential it holds for small businesses. We explore the importance of integrating AI into marketing and sales while maintaining authenticity. MG emphasizes the potential of AI to level the playing field for women in business and the critical balance between technology and genuine human connection. We also look into practical applications of AI, such as streamlining operations through automation, and MG's personal journey into AI. Her story reveals the challenges and opportunities that AI presents, especially for women entrepreneurs juggling multiple roles. From debunking AI myths to illustrating its nuances, this conversation offers valuable insights. The episode concludes with MG laying out steps for those new to AI, encouraging listeners to embrace this technology thoughtfully. Key Takeaways AI is accessible and powerful if used authentically and thoughtfully. The combination of AI with marketing is essential for businesses to stay competitive. AI allows for greater efficiency in business operations, freeing up time for creativity. Concerns about AI’s impact on society are valid but manageable through informed use. Women need to engage with AI to diversify its development and application. Related Resources and Links Biz Revolution Website MG's Marketing Agency Book Mentioned: "AI Business Strategy" Zapier Automation Tools Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
Burnout is a common challenge for entrepreneurs and business owners, but it's often deeper than just feeling tired or overwhelmed. In this episode, sales and business strategist Maree Kirkpatrick sits down with Felipa Bellete , a functional medicine practitioner and author of "Ending Body Burnout", to explore the connection between unconscious beliefs, physical symptoms, and business growth. In this episode... Felipa shares her personal journey with postpartum health issues and discovering functional medicine Explains how unconscious beliefs, fears, and unresolved trauma can manifest as physical burnout symptoms Discusses the connection between the nervous system's safety concerns and poor business performance Provides tips for recognizing early warning signs of burnout and addressing underlying issues Emphasizes the importance of developing self-permission and trust, not just surface-level self-care Highlights the value of working with practitioners to navigate the mind-body connection Offers practical advice for entrepreneurs to support sustainable business growth Resources Mentioned: Felipa's book: "Ending Body Burnout" Chris & Philly Functional Medicine Practice Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
In this episode, Maree sits down with Dr. Lucy and Dr. Mary from Real Life Medicine, discussing how their holistic approach to health helps clients reclaim energy and productivity. They dive into weight loss, mindset shifts, and making sustainable changes that fit into a busy lifestyle. Together, Maree, Dr Lucy, and Dr Mary explore how improved health translates into greater success in both personal and professional lives. It’s filled with actionable insights and inspiration for long-lasting health and wellness results. Key Points: The importance of addressing the root causes of weight and health issues through a holistic approach. How Dr. Lucy and Dr. Mary shifted their messaging to simplify the concept of healthy living, making it more accessible to their clients. Mindset is crucial for business owners; when your health thrives, your business does too. How sales and health intersect, highlighting the mindset shifts needed to improve both areas. Insights on how to simplify messaging for greater impact and client engagement. Guest Information: Dr. Lucy Burns and Dr. Mary Barson are the co-founders of Real Life Medicine, a business dedicated to helping people achieve lasting weight loss and optimal health by focusing on mindset, nutrition, and sustainable lifestyle changes. Guest Info & Links: Website: https://www.rlmedicine.com/ Facebook: https://www.facebook.com/reallifemedicine Instagram: @real_life_medicine…
 
Welcome to another episode of the Sales Show with Marie Kirkpatrick. Today, we are delighted to host the ever-inspiring Sammi Jaeger. Sammi is an Entrepreneur, Co-Founder, Integrator, Coach, Speaker, Author in the making and Co-Host of The Date Forever Podcast. After Sammi’s life hit a crossroads, she hit the wall, picked herself up again, and began leaning into creating and living her own Fuelled Up Life. This time by design. Sammi is deeply passionate about how our relationships impact the quality of our lives. She is an advocate for the UN Global Goals and knows that we all have a role to play in creating a better world. Sammi and I have shared many insightful conversations about various aspects of life, from love and relationships to business mindset and journaling. I am thrilled to have her here today to share her journey and provide practical strategies that can help you design a life that you love. As business owners, we often get tangled in the grind and hustle, losing sight of the bigger purpose behind our ventures. Sammi Jaeger is an advocate for living a life by design. She brings a refreshing perspective on mindset and actionable steps to ensure that you can integrate these principles into both your business and personal life. Key takeaways: Sammi's Journey to Mindfulness and Intentional Living The Concept of a Fueled-Up Life - eight specific fuel tanks Connect with Marie: Email: podcast@mariekirkpatrick.com Website: mariekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
Welcome back to the Sales Show! I'm beyond excited to share today's episode featuring the fabulous Hayley Osborne. Hayley is a Serial entrepreneur, Marketing Consultant, and Small Business Growth Strategist, she is driven by a passion for empowering Australian small businesses by demystifying and simplifying marketing. Recognising small businesses as the backbone of our economy, Hayley is dedicated to ensuring owners harness the power of effective marketing strategies to propel their businesses forward. Key points: Busting Myths About Small Businesses and Marketing Overcoming Fear and Vulnerability in Marketing The Interplay of Marketing and Sales Practical Advice for Consistent Marketing Links mentioned: https://shm.hayleyosborne.com/10posts-your-business-needs Join us for an insightful podcast as Hayley Osborne shares her experiences, challenges, and marketing strategies! For those eager to dive into Hayley's world, you can find her all over social media as Hayley Osborne or visit her website at hayleyosborne.com Note: Be sure to follow Hayley on Instagram, Facebook , and LinkedIn . Connect with Maree: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
In this episode of the Sales Show, Maree Kirkpatrick interviews Sharon Collon, an award-winning certified ADHD coach and consultant and mother to three boys. Her husband and her three sons all have severe ADHD (add some ODD, Tourette's, SLD, and SPD in there too). She is passionate about making life easier with ADHD and creating home and work environments that are functional and joyful by streamlining the day-to-day tasks with innovative systems that work with the ADHD brain. As well as Sharon's lived experience, she has been researching ADHD for over 15 years and formally qualified with ADDCA in New York and the International Coaching Federation. Key takeaways ADHD in Business: A Common Phenomenon Challenges and Strategies Tips to Navigate ADHD in Business The Neuroscience Behind ADHD and Sales Join us on The Sales Show as we chat with Sharon Collon about ADHD, its impact on business, and leveraging it as a superpower. Connect with Sharon Website: www.thefunctionalfamily.com Connect with Marie: Email: podcast@mariekirkpatrick.com Website: mariekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
In this episode of the Sales Show, Maree Kirkpatrick Marie interviews Dr. Shiromi, who has been a doctor for 15 years, She obtained her medical degree from Melbourne's prestigious Monash University and completed her internship and residency at Alfred Health. She is the Founder and CEO of The Cloud GP their signature course is an online, self-directed mental health program that helps patients overcome symptoms of depression and anxiety while they wait to see a psychologist. The Cloud GP's mission is to provide access to timely, evidence-based GP-led mental health support for all Australians. Maree and Dr. Shiromi talk about the impact of mental health on business owners. Dr Shiromi shares her passion for helping entrepreneurs through challenges like burnout and stress. They discuss seeking help, overcoming stigma, and prioritising self-care. Dr. Shiromi explains her online mental health program and tips for managing well-being. This episode provides valuable insights on maintaining mental fitness while growing a business. key takeaways include: Seeking mental health support is like getting help for any other issue, not a sign of weakness. Prioritizing self-care through exercise, nutrition, sleep and disconnecting can significantly benefit mental health and business performance. Dr. Shiromi's online mental health program provides a stepping stone for those waiting to see a psychologist. Writing down specific problems can help identify practical solutions and determine if an issue is business-related or a well-being concern. Connecting with like-minded entrepreneurs helps overcome challenges through shared experiences and support. Establishing a trusted GP relationship supports seeking help early before issues escalate. Balancing work and personal fulfilment differently for each person, with support from professionals, friends and healthy lifestyle habits. Check out The Cloud GP website at www.thecloudgp.com.au - It provides access to Dr. Shiromi's online mental health program and free resources. Connect with Marie: Email: podcast@mariekirkpatrick.com Website: mariekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
Welcome to The Sales Show, today we have an incredible episode lined up for you. Our special guest is none other than the amazing Deb Szabo. Deb is a marketing strategist, video coach, and podcast host who's been helping business owners create engaging content marketing for three decades. She's a huge advocate for using video to tell unique stories, connect with audiences, and drive sales. In this post, we'll dive into all the insightful strategies and tips Deb shared during our chat. Throughout her 3 decades working in marketing and media, Deb has embraced the evolution of the digital world and its powerful ability to let us talk to our audience anywhere in the world, anytime for free. Deb is a self-confessed tech geek who teaches you how to leverage video and AI inside CONTENT CATALYST membership. She gives you the strategy and tools, so you know what content to make, how to create it and where to share it so you go from forgettable to credible. Key takeaways from our chat with Deb Szabo: 1. Pick Up Your Phone and Start Recording 2. Have a Clear Strategy 3. Make It Easy for People to Buy Thank you so much for joining us on today's episode of The Sales Show featuring the wonderful Deb Szabo. Her insights into video content marketing and its integration with a solid sales strategy are invaluable. To learn more about Podcast Guest Deb and her work: Instagram: @debszabo_video Email: connect@debszabo.com Website: debszabo.com Connect with The Sales Show Podcast Host, Maree: Email: podcast@mareekirkpatrick.com Website: mareekirkpatrick.com Social Media: @MareeKirkpatrick Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
In this episode of The Sales Show, Maree Kirkpatrick reveals secrets to unlocking the full potential of your customer database she discusses how businesses can effectively convert their existing customer databases into sales and revenue. She talks about the importance of database conversion and outlines some common misconceptions. Maree provides tips on setting up nurturing processes and continuous optimization to engage customers and maintain database effectiveness over time. She emphasizes adding value, quality content, and understanding client needs to improve conversion rates. key takeaways: A database is only as valuable as its conversion rate, so focus on quality over quantity of leads Set up nurturing processes and continuously optimise based on metrics to engage customers over time Understand your ideal client's needs through research and conversations to create truly valuable content Collaborate across departments like sales, marketing, and customer service for a seamless customer experience Segment your database to personalise outreach and upsell/cross-sell based on purchase history Get a free download that provides 11 strategies for increasing conversion rates that you can implement in your businesses. www.mareekirkpatrick.com/conversion Connect with Marie: Email: podcast@mariekirkpatrick.com Website: mariekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Don't forget to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
In this episode of The Sales Show Host Maree Kirkpatrick discusses how to create effective sales assets to boost business growth. She explains the importance of strategically developing sales assets tailored to customers' needs and pain points. She emphasizes regularly updating assets to stay relevant to changing markets. An example increased inquiries by over 40% but could be improved. Effective sales assets are crucial for all businesses to attract and convert customers. Key points: Sales assets are essential resources for attracting, engaging and converting prospects into customers. Strategically create assets addressing specific pain points and benefits to stand out in a crowded marketplace. Regularly update and optimize assets to remain effective as markets, trends and customer preferences evolve. Track metrics from assets to understand what's working and where to focus efforts for maximum results. Connect with Maree: Email: podcast@mareekirkpatrick.com Website: mareekirkpatrick.com Social Media: @MareeKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Don't forget to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
 
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