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Inhoud geleverd door Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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with Kolsquare CEO Quentin Bordage

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Manage episode 388051038 series 2077466
Inhoud geleverd door Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands. Originally founded in 2010 as Brands & Celebrities, Kolsquare in its current form has been around since 2018, acting more as a self-service platform for companies to find, vet and connect with KOLs, or key opinion leaders. In this episode of the OMR Podcast, Bordage sat down with host Scott Peterson to discuss the current state of influencer marketing, why the 2018 pivot was more natural evolution that hard paradigm shift, as well as the nuts and bolts of the platform. We also touched on best-case practices and absolute no-gos for brands and companies new to working with KOLs.
  continue reading

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Artwork
iconDelen
 
Manage episode 388051038 series 2077466
Inhoud geleverd door Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands. Originally founded in 2010 as Brands & Celebrities, Kolsquare in its current form has been around since 2018, acting more as a self-service platform for companies to find, vet and connect with KOLs, or key opinion leaders. In this episode of the OMR Podcast, Bordage sat down with host Scott Peterson to discuss the current state of influencer marketing, why the 2018 pivot was more natural evolution that hard paradigm shift, as well as the nuts and bolts of the platform. We also touched on best-case practices and absolute no-gos for brands and companies new to working with KOLs.
  continue reading

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