It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E309 - The Power of Niching and Specialization in Agency
MP3•Thuis aflevering
Manage episode 381065844 series 1940409
Inhoud geleverd door Inbound Back Office. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Inbound Back Office of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Does your agency focus on a specialization or a niche?
Niching is what industry you serve. Specialization is what type of services you offer.
The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.
On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.
Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.
…
continue reading
Niching is what industry you serve. Specialization is what type of services you offer.
The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.
On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.
Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.
406 afleveringen
MP3•Thuis aflevering
Manage episode 381065844 series 1940409
Inhoud geleverd door Inbound Back Office. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Inbound Back Office of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Does your agency focus on a specialization or a niche?
Niching is what industry you serve. Specialization is what type of services you offer.
The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.
On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.
Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.
…
continue reading
Niching is what industry you serve. Specialization is what type of services you offer.
The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.
On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.
Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.
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