92. Curious about Benchmarking Best Practices | System, Operations & Social Media Leadership w/General Mills' w/Rakeb Araya, Global System Project & Operations Team Manager

My Curious Colleague ~ CPG CX

🎀Hello my curious colleagues! This week I’m curious about…Benchmarking Social Media Engagement, Systems & Operation Team’s Leadership. To help me, learn…we've got my colleague – @Rakeb Araya - System Project and Operations Manager at @General Mills Consumer Care…! Rakeb is a true Consumer Relations devotee, just like me, and I couldn't be more excited to welcome her to the show. Get ready for an informative conversation!

Join us for this episode (Ep 92) packed with valuable best practices benchmarking. So don't miss out – click on the link now! 🎧

Podcasts links here:

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/my-curious-colleague/id1565590157

🦒Spotify: https://open.spotify.com/show/2NmNkE7c2qqPpnHI7mTais

Key Highlights:
🚀 Leading the Social Media Engagement Team: Discover Rakeb's passion for social media and how she played a pivotal role in establishing and leading General Mills' Social Media Engagement Team. She shares how they evolved from just listening and reporting to engaging directly with consumers worldwide!

🌍 The Power of Cross-Functional Collaboration: Rakeb shares insights into the magic that happens when consumer affairs teams work hand-in-hand with Marketing, Regulatory, Labeling teams & Community Managers. It truly takes a village to provide top-notch customer support!

🎯 Navigating Challenges: Dive into the world of consumer inquiries and how Rakeb's team categorizes and handles various types of engagements based on risk levels. Learn how they leverage Salesforce and a robust Knowledge Base to ensure consumers get accurate and timely responses.

💜 Rakeb’s non-profit organization shout out goes to People Serving People, the largest emergency shelter for families experiencing homelessness in Minnesota. Appreciate her sharing that organization…! www.peopleservingpeople.org

So… thank you Rakeb for joining me on S4 Ep92 – Full Episode out now on the My Curious Colleague podcast. P.S. And listen to my episode with General Mills’ Consumer Care Lead, Brian Schalk…They are a dynamic duo! Brian’s S3 Ep43 link here: https://media.transistor.fm/b00a9102/d9198f24.mp3

As always, thank you for all for your support My Curious Colleagues Community…!

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#Podcast #ConsumerRelations #GeneralMills #SocialMediaEngagementCare #CPGCX #CPG