Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Inhoud geleverd door Bryce Whitwam and Ali Kazmi. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bryce Whitwam and Ali Kazmi of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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China Transforming Digital: Insights from Wiredcraft's CEO, Ronan Berder
MP3•Thuis aflevering
Manage episode 372464993 series 3003211
Inhoud geleverd door Bryce Whitwam and Ali Kazmi. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bryce Whitwam and Ali Kazmi of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
What does it take for brands in China to transform their businesses to be digital-ready? We asked Wiredcraft CEO and Co-founder Ronan Berder to provide his insights into what companies need to evolve their businesses. Ronan has been instrumental in driving digital innovation and transformation for such brands as Starbucks, Nike, and Hilton and provides us with stories and strategies behind China's digital revolution.
1. What is digital transformation? How can you work with these major companies, and what lessons can other businesses learn?
2. What has led to such rapid adoption of digital transformation in China? How have payments and digital wallets forced companies to change?
3. How much of China is exportable now that you're doing regional markets?
4. How much of the type of transformation will help Chinese brands export outside of China?
5. How successful have brands done to do it on their own without the big e-commerce platforms?
6. Are there specific categories that benefit from direct-to-consumer business?
7. Is direct-to-consumer too hard, and is it much easier to push media to consumers?
8. What are your thoughts about AI, and how can brands use it to maximize their digital transformation plans?
9. What recommendations to get into a business like yours? Is this truly the future of the advertising industry?
10. A/B Test: Mini-Programs/Shanghai/Wechat & Burberry
Ronan on Linkedin: https://www.linkedin.com/in/ronanberder/
About Wiredcraft: https://wiredcraft.com/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What is digital transformation? How can you work with these major companies, and what lessons can other businesses learn?
2. What has led to such rapid adoption of digital transformation in China? How have payments and digital wallets forced companies to change?
3. How much of China is exportable now that you're doing regional markets?
4. How much of the type of transformation will help Chinese brands export outside of China?
5. How successful have brands done to do it on their own without the big e-commerce platforms?
6. Are there specific categories that benefit from direct-to-consumer business?
7. Is direct-to-consumer too hard, and is it much easier to push media to consumers?
8. What are your thoughts about AI, and how can brands use it to maximize their digital transformation plans?
9. What recommendations to get into a business like yours? Is this truly the future of the advertising industry?
10. A/B Test: Mini-Programs/Shanghai/Wechat & Burberry
Ronan on Linkedin: https://www.linkedin.com/in/ronanberder/
About Wiredcraft: https://wiredcraft.com/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
65 afleveringen
China Transforming Digital: Insights from Wiredcraft's CEO, Ronan Berder
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Thuis aflevering
Manage episode 372464993 series 3003211
Inhoud geleverd door Bryce Whitwam and Ali Kazmi. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bryce Whitwam and Ali Kazmi of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
What does it take for brands in China to transform their businesses to be digital-ready? We asked Wiredcraft CEO and Co-founder Ronan Berder to provide his insights into what companies need to evolve their businesses. Ronan has been instrumental in driving digital innovation and transformation for such brands as Starbucks, Nike, and Hilton and provides us with stories and strategies behind China's digital revolution.
1. What is digital transformation? How can you work with these major companies, and what lessons can other businesses learn?
2. What has led to such rapid adoption of digital transformation in China? How have payments and digital wallets forced companies to change?
3. How much of China is exportable now that you're doing regional markets?
4. How much of the type of transformation will help Chinese brands export outside of China?
5. How successful have brands done to do it on their own without the big e-commerce platforms?
6. Are there specific categories that benefit from direct-to-consumer business?
7. Is direct-to-consumer too hard, and is it much easier to push media to consumers?
8. What are your thoughts about AI, and how can brands use it to maximize their digital transformation plans?
9. What recommendations to get into a business like yours? Is this truly the future of the advertising industry?
10. A/B Test: Mini-Programs/Shanghai/Wechat & Burberry
Ronan on Linkedin: https://www.linkedin.com/in/ronanberder/
About Wiredcraft: https://wiredcraft.com/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What is digital transformation? How can you work with these major companies, and what lessons can other businesses learn?
2. What has led to such rapid adoption of digital transformation in China? How have payments and digital wallets forced companies to change?
3. How much of China is exportable now that you're doing regional markets?
4. How much of the type of transformation will help Chinese brands export outside of China?
5. How successful have brands done to do it on their own without the big e-commerce platforms?
6. Are there specific categories that benefit from direct-to-consumer business?
7. Is direct-to-consumer too hard, and is it much easier to push media to consumers?
8. What are your thoughts about AI, and how can brands use it to maximize their digital transformation plans?
9. What recommendations to get into a business like yours? Is this truly the future of the advertising industry?
10. A/B Test: Mini-Programs/Shanghai/Wechat & Burberry
Ronan on Linkedin: https://www.linkedin.com/in/ronanberder/
About Wiredcraft: https://wiredcraft.com/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
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