AI in Content & SEO with Stephen Jeske, Senior Content Strategist at MarketMuse (#63)

The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content.

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Here’s what we’re covering:

• What is MarketMuse? Who’s using the product and gets the most value?
• How MarketMuse defines its content strategy.
• What most companies get wrong with their content strategy.
• Thoughts on keyword research and difficulties of measuring content value.
• A common mistake most companies make with their content strategy.
• Ways of evaluating content throughout different stages.
• How to quantify topical authority from the content creation standpoint.
• How companies with big content inventories find gaps in their content strategy.
• Characteristics of Helpful Content.
• What aspects of content quality Google will be looking for.
• MarketMuse’s approach to AI-powered content briefing.
• Does MarketMuse use GPT-3 as part of its tech in content briefing?
• The future of generative content.
• Examples of good uses of GPT-3 technology.
• Can generative content get watermarked?
• How websites with generative content perform.
• Tips on using generative content tools.
• What content creation will look like in 5-10 years?

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Useful Links:

• Stephen on Twitter: https://twitter.com/stephenjeske
• Stephen on LinkedIn: https://www.linkedin.com/in/stephenjeske/?originalSubdomain=ca
• MarketMuse's Website: https://www.marketmuse.com

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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