The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
MindShift is your catalyst for personal and professional transformation. Hosted by Darrell Evans, a 30-year entrepreneur, digital transformation strategist, and growth expert, it brings powerful insights from innovators, leaders, and breakthrough achievers across various fields. Our mission is to help you unlock your potential by shifting your mindset and equipping you with the strategies needed to thrive in today's rapidly evolving world. Whether you want to scale your business, lead a digi ...
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331: Marketers, Stop Tracking Useless Data! Do THIS Instead
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14:18Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a reve…
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330: Social Media Lead Generation Made Easy (5-Step Framework)
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16:12Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Want to generate leads on with social media ads so easily it feels illegal? An 8-figure CEO's framework revealed! This 5-part strat…
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329: The Psychology of High-Converting Leads: How I Turned $300 into a Multi-Million Dollar Marketing Strategy
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20:04Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Discover the exact framework I used to go from living on my grandmother's couch to generating consistent, qualified leads that conv…
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328: A CEO's Guide to Converting More High-Ticket Leads
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14:32Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are your leads not converting? Discover the proven 4-step framework that's helped 7-8 figure companies generate over $300M in reven…
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327: Never Run Out of Leads Again: The 5-Step Framework That Creates Predictable Sales for 7 & 8 Figure Businesses
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17:54Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: We break down how an $8M company transformed their stagnant lead generation into a consistent buyer machine. If yo…
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326: Social Media Lead Generation on Easy Mode: The Content-Ads-Convert Framework for 7-8 Figure Businesses
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14:02Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you tired of posting 3x daily with zero leads? A 7-figure CEO recently told me they were burning money on social media with no …
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325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy
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11:30Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Learn how we doubled qualified sales leads with just a 15% increase in budget! This proven lead generation strateg…
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324: AI Search Is Killing Your SEO Traffic: How to Adapt Your Lead Generation for 2025
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13:45Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Is your lead generation strategy falling flat in 2025? Discover why traditional methods are failing and the NEW ap…
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323: How to Get 30-50% More B2B Leads Without Spending More Money (Overlooked Strategy Revealed)
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14:45Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Discover how one simple form change helped our B2B client generate 30-50% more leads without spending an extra dol…
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322: Why Local Restaurants Fail Even With Amazing Food (Fix This Now)
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12:08Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Darrell Evans shares a powerful yet simple Facebook advertising strategy that can help independent restaurant owne…
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321: Business Not Growing Anymore? 3 Revenue Acceleration Strategies for 7 & 8 Figure Companies (2025)
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11:58Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Discover how established businesses are breaking through revenue plateaus using three key revenue accelerators. Pe…
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320: Why Market Leaders Lose Revenue (Modern Growth Strategy Guide)
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20:58Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Darrell Evans reveals why established companies are experiencing unprecedented revenue decline despite their prove…
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319: Increasing Marketing ROI for 7 & 8 Figure Businesses: The Brutal Truth No One Tells You
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24:40Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: I reveal why most established businesses struggle with marketing ROI despite increasing their budgets. You're pump…
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318: 3 Critical Business Growth Strategy Shifts Every Established Service Business Needs in 2025
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18:01Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Discover the critical business growth strategy shifts that are transforming established service businesses in 2025…
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317: AI Implementation for Business Owners: The Strategic Approach That Works
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15:12Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Struggling with AI implementation in your business? In this episode, Darrell Evans breaks down a strategic approac…
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316: Traditional Door To Door Sales Techniques are Dead (Do This Instead)
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20:55Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you still sending salespeople out to knock on doors and make cold calls like it's 1990? If your sales team is grinding through …
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315: 5 Critical Google Ads Mistakes To Avoid
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20:46Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In today's episode: Discover the 5 critical Google Ads mistakes that are costing businesses money in 2024, revealed through real ca…
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314: The $1,000/Mo Ad Strategy That Beats Google For High-Ticket Services
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21:01Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In today's episode: "Just get one high-ticket client and Google Ads will pay for itself." Sound familiar? In this episode, we'll ch…
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Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In today's episode: Are you investing valuable time in AI only to find unfocused and unproductive results? It's super easy to jump …
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312: TRANSFORM YOUR MARKETING and Business Growth in 2025 with the AI Marketing Accelerator
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15:51Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Learn more about the AI Marketing Accelerator at: http://mindshiftaccelerator.com Are you struggling to keep up AI…
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311: 3 Copywriting Frameworks to Convert Cold Traffic into Warm Leads
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14:33Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Ever wondered how to turn complete strangers on social media into loyal customers through your ads? Without master…
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310: Increase Referrals and Loyalty with These Business Growth Strategies
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16:22Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you neglecting the goldmine of customers who have already done business with you? Ignoring the potential of yo…
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309: The Email Strategy No One Talks About
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12:41Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you missing out on the highest ROI marketing channel because you're underestimating the power of email? Ignori…
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308: How to Generate More Leads Using ChatGPT: This Formula Works
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14:49Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Watch the AI Marketing Makeover workshop and learn how to exponentially scale your marketing efforts using cutting…
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307: Creating a Blended Search Strategy Using ChatGPT
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12:41Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Watch the AI Marketing Makeover workshop and learn how to exponentially scale your marketing efforts using cutting…
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306: How to Create Buyer Personas with AI That Eliminate Sales Pitches
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18:48Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you targeting your customers superficially or truly understanding their motivations and pain points? Ignoring …
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305: How to Shift from Expert to Entrepreneur
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32:01Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you a seasoned professional itching to transition into entrepreneurship but feeling plagued by uncertainty, do…
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304: 5 Big Business Mistakes Entrepreneurs Must Avoid
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32:07Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you a business owner feeling stuck, overwhelmed by false assumptions, or trapped by the lure of the next "brig…
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303: Google's Antitrust Shockwaves
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17:35Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you prepared for how Google's antitrust lawsuit might reshape the digital marketing landscape and impact your …
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302: 7 Reasons Business Owners Get Ripped Off By Marketing Agencies
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20:12Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Have you ever felt frustrated or 'burned' after hiring a digital marketing agency that promised the moon but deliv…
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301: 34 Years of Improving Customer Experience Advice in 31 Minutes
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33:23Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are your customers returning and recommending your business, or are you unknowingly driving them away with poor cu…
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300: How AI Is Changing Business
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24:02Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: How is AI reshaping the business landscape, and are you ready to embrace this transformative technology or risk be…
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299: The Success Secret of Steve Jobs, Daymond John and Richard Branson Most Overlook
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19:41Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Ever find yourself stuck worrying about things you simply can't control and feeling paralyzed by what you lack? Wh…
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298: Darrell Gets Emotional Celebrating Five Years of The MindShift Podcast
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30:46Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: I’m thrilled to announce the release of Episode 298, our special 5th-anniversary episode! When I started The MindS…
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297: How AI Helped Us Slash Costs by 67% and Boost Profits by 253%
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29:40Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Revolutionize your marketing with AI. Join the AI Marketing Accelerator today and stay ahead of the curve! Click h…
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296: How Limiting Beliefs are Destroying Your Success
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20:48Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Have you ever found yourself more focused on why something won't work rather than how it could succeed? Ignoring t…
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295: Small Business Marketing (Q&A): Stop Wasting Time and Get Results
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48:42Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: This episode tackles common challenges in digital marketing, such as the right frequency for email campaigns, opti…
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294: What Productivity Gurus Aren't Telling You: The Truth about Time Management
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21:53Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you overwhelmed by an endless to-do list and constant notifications that drain your energy and productivity? I…
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293: The Best ChatGPT Prompt Formula I Use to Leverage AI Output Everyday
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31:56Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: From AI novice to marketing innovator in just 4 weeks. Enroll in the AI Marketing Accelerator and transform your s…
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292: $36 ROI for Every $1 Using This Step-by-Step Email Sequence to Turn Curious Visitors into Ready to Buy Customers
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44:52Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you struggling to keep your leads engaged and turning cold prospects into customers? What if you had a way to …
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291: Why Most Businesses Fail at Social Media and How You Can Avoid Their Mistakes
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23:44Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you struggling to capture your target audience's attention on social media and unsure how to effectively engag…
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290: Why Ignoring Paid Advertising is Killing Your Business Growth
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18:58Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you struggling to reach new customers and scale your small business despite your best digital marketing effort…
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289: Could This Personality Test Change the Way You Work Forever?
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44:01Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Have you ever wondered if a personality test could change the way you work and lead? In today's fast-paced work en…
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288: From Entrepreneurial Success to Chronic Illness: A True Story of Lost Identity and Redemption
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46:01Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Have you ever wondered how to rebuild your life and career when everything seems to have fallen apart? In today's …
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287: How to Make Your Website Work Like a 24/7 Sales Person
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22:45Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you making the most of your website, or is it just sitting there? In today’s digital age, your website is more…
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286: Is Your Local Business Ignoring Geofencing? Here’s Why You’re Losing Money Every Day
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41:27Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Have you ever wondered if targeting potential clients with laser-like precision is possible when they are shopping…
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285: From an Empty Bank Account, Life In Free Fall and a Miracle He's Alive, The Key That Turned This Successful Attorney Life Around.
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42:56Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: How do you rise from financial hardship and personal loss to create a successful business while uplifting your com…
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284: Is This the Secret Sales Tool for Struggling Entrepreneurs?
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50:52Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Today's episode is brought to you by Flowchat. Flowchat helps sell by chat turning conversations into sales on soc…
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283: Why Most AI Content Strategies Are Setting You Up for Failure
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24:22Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Are you leveraging AI effectively to boost your SEO and avoid potential pitfalls? In this episode, Darrell dives d…
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282: This One Ritual Could Change the Way You See Success Forever
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26:07Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Have you taken a moment to reflect on your achievements and lessons learned in the first quarter of 2024? In our f…
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