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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Why Affiliate Marketing Can Save The Internet
21:33
21:33
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21:33
In this podcast podcast you'll hear from:Matt Higgins, Head of Affiliates at iProspect Rob Davinson, Content Analyst at Awin GlobalOur experts discuss how affiliate marketing can be used strike the right balance between users, publishers and advertisers.Door iProspect UK
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Diageo - The Innovation of chatbots
31:54
31:54
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31:54
The Innovation of Chatbots podcast, hears from:Sebastian Redenz, Head of Paid Social at iProspect Catherine Chappell, Paid Social Director at iProspectPeriklies Antoniou, New Technology & Media Innovation Manager, Europe at DiageoOur group of experts discuss the trends around messaging, the platforms that are leading the chatbot conversation and an…
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Performance UX - Episode Two
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14:11
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14:11
This podcast focuses on how businesses can dramatically improve customer conversion to speed up the online user experience.Speakers Tom Amies-Cull, Chief Operating Officer, UK&I - iProspectPanellists Moderator: Rebecca Sentance, Deputy Editor – Search Engine WatchNicholas Cumisky, UK Mobile Lead – GooglePedro Mona, Executive Director of Platforms &…
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Performance UX - Episode One
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12:46
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12:46
This podcast focuses on how businesses can dramatically improve customer conversion to speed up the online user experience.Speakers Tom Amies-Cull, Chief Operating Officer, UK&I - iProspectSophie Wooller, Director of Data & Technology Products – iProspectDoor iProspect UK
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Festive Data Diet - How To Get Your Data Into Shape For 2018
22:02
22:02
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22:02
The impact that Christmas 2017 had for brands is still being discussed two weeks into January, and with this in mind we've invited two of our leading experts, Sophie Wooller, Director of Data and Technology Products and Libby Darley, Group Planning Director to discuss who dominated Christmas this year and key takeaways for future planning.…
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A.I and Machine Learning Episode Two
30:09
30:09
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30:09
In this second episode of the A.I. and Machine Learning podcast, Director of Performance Media Products Caroline Reynolds steps through the development of iProspect CORE as well as details around how Eurostar has already seen successful results after implementing CORE as part of its transformative digital strategy. Head of Product for PPC Scott Abb…
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A.I and Machine Learning Episode One
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17:17
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The first episode of the A.I. and Machine Learning podcast features in-depth analysis and insight from iProspect’s data experts on the impact that these technologies will have on performance media as well as an interactive Machine Learning game. Listen to Managing Director Jack Swayne, Data Scientist Josh Carty and Director of Data & Technology Pro…
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The Future Is Voice Activated Podcast Episode Two
29:51
29:51
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29:51
Following The Future is Voice Activated Episode One, this podcast is a panel discussion exploring voice search and how to prepare for today, how to make brands discoverable for voice, and how search engines are thinking ahead.Panellists: Caroline Reynolds: Head of Product, iProspectSimon Tokumine: Senior Product Manager, Search, GoogleAdrian Cutler…
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