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#9: Turning NFTs Into Well-Known Brands w/ Jon Rogers
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A world-class storyteller who has worked as Disney's Head of Franchise Development as well as at Lucasfilm on the Star Wars franchise: Jon Rogers is my guest today.
Jon has spent a significant amount of time in the NFT space during the last year. In this episode of ZenChats, he will give his thoughts on NFTs from his point of view. We discuss how to turn NFT ideas and projects into actual brands, the various parts of brand building and storytelling, Disney's entry into the NFT field, and much more. I hope you have a good time watching this episode!
Timestamps:
1:00 Intro
3:30 Background Jon Rogers
5:00 A brand new media platform is emerging
7:38 What is working at Disney like?
15:45 Making NFT PFPs into brands
18:40 Brand example: BAYC
24:43 A bored ape shotgun? - Be careful about handling licenses
28:36 Family-friendly NFTs will become widespread
31:20 Disney entering the Metaverse!
37:14 Publishing & licensing and what makes sense for Disney
40:00 Promotions and why Disney left a lot of money on the table
43:57 A healthy dynamic of lore and mythology
46:50 Emotional connection to NFTs
53:05 Aligning CC0 with your long-term vision
57:34 How do you identify quality NFT projects?
1:01:21 Scams will eventually be driven out of the market
1:06:10 What would be your approach when starting a new project?
1:11:41 When will people stop thinking NFTs are a scam?
1:17:30 Future of other chains and layer 2 solutions
1:23:24 When will Disney truly enter?
1:26:06 Outro
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