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104: Nurture Campaigns to Get More Clients
Manage episode 374312787 series 2914824
Inhoud geleverd door Mark Homer and Melanie Leonard. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mark Homer and Melanie Leonard of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Listen in as we unlock the secrets to effective nurture campaigns for your law firm. With a focus on continual connection and introducing your firm to prospects and leads, we share examples and practical advice to build a strong and beneficial campaign. Learn why leading with optimism is vital and how a well-structured nurture campaign can provide your clients with hope and a path to a better solution. Don't miss our offer of a PDF download filled with real-life examples and tips to aid in your campaign creation.
Navigate the world of email copywriting with strategies that grab attention and engage different types of audiences. We also unveil tools and strategies for building a successful campaign, including an exploration of CRM features, the use of MailChimp, and even the legal implications of postcard-sending companies. Get ready to take action and build your nurture campaign today!
Show Highlights:
- The importance of developing nurture campaigns for law firms, and how to structure them.
- Strategies for keeping law firms at the top of prospects' minds after they've downloaded a lead magnet.
- The concept of 'top of mind awareness' and the importance of consistent contact with past and potential clients.
- Techniques for engaging email copywriting, including using different types of subject lines and media.
- An overview of various tools and strategies for creating successful nurture campaigns.
- The role of CRM features, the use of platforms like MailChimp, and the legal implications of using postcard-sending companies.
- How to personalize nurture campaigns to build a relationship and provide hope and better solutions for clients.
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Supporting Resources:
- Schedule a Consultation: https://gngf.com/consultation
- Visit the Website: https://gngf.com/
- Visit streamlined.legal: https://streamlined.legal/
- https://streamlined.legal/videos
- PDF: https://4.gngf.com/nextlevel-email
- Twitter: @NextLevel_Legal
- Instagram or Facebook: @nextlevel.legal
ACTION STEPS:
Mark
- If you don’t have your lead magnet to be able to get the email address of your prospective clients who just aren’t ready to call, go back to Episode 23.
- Once you have your lead magnet, build out a five-email sequence following the flow we discussed earlier.
- Then put the emails into a drip/nurture campaign workflow in your Legal CRM tool or just use MailChimp for now.
- Enjoy the few additional clients you will gain from your leads.
- And of course…please share our podcast with your colleagues, which you can do right from your podcast app.
- If you are listening and haven’t subscribed yet - please Subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen so you will be notified when our next podcast episode is released. ***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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