Becoming a Leader People will Follow with Jenni Field

Youpreneur: The Profitable Personal Brand Expert Business!

Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker, and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm.

In this episode, Chris and Jenni delve into Jenni’s seven-year journey of building a business around her expertise in internal communications, her strategies for marketing and growing, as well as her unique approach to nurturing relationships. Jenni also shares her transition to a work-life balance that focuses on profitability and quality over quantity!

Episode Timestamps

• [03:02] - Building a Business Around Expertise
• [05:01] - The Role of Personality in Business
• [07:45] - Marketing Strategies and Podcasting
• [15:34] - The Importance of Relationships in Business
• [20:08] - Setting Boundaries with Virtual Interactions
• [20:49] - The Importance of Being Helpful
• [22:12] - Leveraging Social Media Platforms
• [27:05] - Building a Business Ecosystem
• [29:41] - Realizing Business Goals and Personal Balance
• [37:33] - Chris' Coaching Corner

Essential Learning Points From This Episode

• The importance of injecting personal personality into the business and how she blends her personality into the company’s brand
• The social media strategy Jenni follows and the differentiation between LinkedIn for professional content and Instagram for personal, behind-the-scenes content
• Jenni’s ecosystem and the importance of having a refined approach where everything aligns well together
• The decision to balance business growth with personal well-being and understanding the value of profitability and working less

Important Links & Mentions From This Episode

• Check Out Redefining Communications
• Connect with Jenni on LinkedIn
• Join us in November for the Long Haul Leader Summit
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

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