Entrepreneurship with Purpose: A Conversation with Cytandra Hoover, Founder of B3C Global

Women RISE

Cytandra Hoover is a consultant who revolutionizes risk management at the nexus of impact, inclusion, and profit.
A decade ago, she made a significant decision to transition from the realm of international development to the private sector. Her goal was to gain a deep understanding of how private sector models work in order to develop and further businesses at the intersection of impact, inclusion, and profit. With the goal of achieving both sustainability and profitability, she now applies these models to drive social and environmental impact globally.

In our conversation, we delve into Cytandra's formative years, as she shares her unique journey, globe-trotting from her youngest age alongside her tropical botanist father.
Cytandra reveals how she was able to navigate the complex corporate world without compromising her authentic self, wearing her anthropologist hat, being a single mother, and using her superpower of curiosity.

As we explore the importance of maintaining vulnerability and compassion as leaders and activists seeking to promote more justice, equity, and kindness in the workplace, her deep care for the world and her infectious positivity radiate from our discussion.

Visit Cytandra's full professional profile here
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Hoofdstukken

1. Empowering Women Changemakers in Leadership (00:00:00)

2. Navigating Corporate Rigidity and Channeling Passion (00:09:30)

3. Importance of Vulnerability in Leadership (00:21:38)

4. Compassion and Empathy to Create Change (00:26:33)

5. The Importance of Community and Vulnerability (00:33:28)