))
Holly Cardew, Founder and CEO of Carted on connecting shoppers to every product on the planet
Manage episode 390439728 series 3492992
Inhoud geleverd door Blackbird Ventures. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Blackbird Ventures of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Forget what you think you know about building a new e-commerce experience because Carted sees the world differently. It’s a world where the merchant is no longer the only focus for commerce innovation.
In this episode, we talk to Holly Cardew, Carted’s Founder, about how they are changing the future of shopping by standardising and organising the world’s products into a shoppable knowledge graph.
In Carted’s new ecosystem, shoppers are at the centre, and non-traditional commerce platforms will become the new vehicles for the world’s best contextual shopping experiences. As with all big, hard things - the journey is not linear. We touch on the beginnings of their product graph API with permissionless integrations and standardising a billion products, how that led to building a new multi-merchant contextual commerce experience for publishers - and then to where they are today with their consumer-facing API implementation, Swurl.
All of these forked paths have led the team to exactly where they need to be.
40 afleveringen
Delen
