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Inhoud geleverd door James Cook and Where We Buy. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door James Cook and Where We Buy of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Magic of Retailtainment - Where We Buy #313

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Manage episode 446795694 series 1449724
Inhoud geleverd door James Cook and Where We Buy. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door James Cook and Where We Buy of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Andrew Lainsbury is a seasoned retail marketing consultant and professor from the University of Minnesota's Carlson School of Management. He explores the concept of "retailtainment," merging retail with entertainment to create multi-sensory experiences that captivate customers, with examples from brands like Disney and Lush. He discusses the transformation of retail spaces, the importance of cultural insights, and the quality of Japanese convenience stores. Andrew emphasizes authentic customer engagement, balancing brand storytelling with genuine service, and using creative imagination to enhance retail environments

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show

Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

  continue reading

108 afleveringen

Artwork
iconDelen
 
Manage episode 446795694 series 1449724
Inhoud geleverd door James Cook and Where We Buy. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door James Cook and Where We Buy of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Andrew Lainsbury is a seasoned retail marketing consultant and professor from the University of Minnesota's Carlson School of Management. He explores the concept of "retailtainment," merging retail with entertainment to create multi-sensory experiences that captivate customers, with examples from brands like Disney and Lush. He discusses the transformation of retail spaces, the importance of cultural insights, and the quality of Japanese convenience stores. Andrew emphasizes authentic customer engagement, balancing brand storytelling with genuine service, and using creative imagination to enhance retail environments

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show

Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

  continue reading

108 afleveringen

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