EP 39 Balancing compassion & self-sustainability in business during a global pandemic

Wellthy Living conversations

In this current time of COVID19, many businesses are changing their business models to take their businesses online. In this episode, I chat with an online business coach, conscious marketer & author, George Kao about how to do this whilst still aligning with personal values, integrity and ethics.
We discuss:
- The balance between being a sustainable business and being compassionate to the reality of peoples financial stress.
-Being market-driven and how that differs from profit-driven
-Creating content and offers with curiosity and to test the market
-Building genuine connections with your audience
-Sustainable pricing structure
-Creating business opportunities without being opportunistic during a global pandemic
-Avoiding resentment
-Scarcity marketing - false scarcity versus real scarcity
-The benefits of collaboration, curiosity and creativity, especially during this time
What’s your biggest insight or takeaway from this conversation? Leave a comment and let us know.
And if you’d like more info about George and his courses visit: https://bit.ly/2QMFGTG
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I’m Lisa, I’m an integrated life, clarity and wellbeing coach, and a professional conversation facilitator.
To find out more about my services you can visit my website www.wellthyliving.com.au or connect with me on all social media channels.
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Until next time remember connection is medicine