Building a Tech-Driven Real Estate Business with Marisa Amirian

Weiss Advice

In what ways does technology transform your approach to real estate capital raising and investor relations?

In this episode of Weiss Advice, Marisa Amirian, the founder of Cap Bloom discusses the intersection of technology and capital raising in the real estate sector. Marisa shares her journey from a tech-savvy professional in web development to a pioneer in capital-raising solutions. She delves into the importance of automation, data-driven strategies, and effective communication to streamline investor relations and enhance business efficiency. This conversation offers a deep dive into how leveraging technology can transform traditional practices in real estate investments.

[00:01 - 06:28] Meeting Marisa Amirian

• Marisa's background in technology and real estate
• Marisa’s transition from corporate law to freelancing in marketing and tech
• Founding Cap Bloom to provide tech solutions for capital raising

[06:29 - 12:25] The Role of Technology in Capital Raising

• Integrating technology into real estate investments
• Importance of automation in managing investor relations
• Customizing tech solutions for capital raisers

[12:26 - 18:19] Understanding and Implementing Automation

• Different types of automation and their applications
• How automation can enhance data management and investor communication
• Real-world examples of successful automation implementation

[18:20 - 23:37] Balancing Technology and Personal Interaction

• The necessity of maintaining personal relationships with investors
• Using technology to enhance, not replace, human interaction
• Strategies for integrating automation with personal touchpoints

[23:38 - 27:50] Leveraging Social Media and AI in Business

• Marisa’s experience with LinkedIn and its impact on her business
• The potential of AI in content creation and investor communication
• Future prospects of integrating AI into capital raising processes

Connect with Marisa:

Website: https://www.capbloom.com/

LinkedIn: https://www.linkedin.com/in/marisaamirian/

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Tweetable Quotes:

"The name of the game right now is using any technology that you can use to make your life easier because everyone's doing it." - Marisa Amirian

Not communicating and not adding value are probably the worst things you can do in capital raising." - Marisa Amirian

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1. Building a Tech-Driven Real Estate Business with Marisa Amirian (00:00:00)

2. [Ad] C-Suite Strategies (00:08:19)

3. (Cont.) Building a Tech-Driven Real Estate Business with Marisa Amirian (00:09:07)