Why Stories Sell

Weekly Sales Tips with Alen Mayer

There’s an undeniable truth about stories. Most people absolutely love them. We are brought up in our early years listening to stories at bedtime. We go through school learning to read with stories as the mechanism which enables us to understand concepts and emotions. We see movies and come out after them wanting to be Rocky or Uma Thurman because they have fed upon our in-built desire to see good overcome evil, for the character to survive against the odds, or for people to discover their own capabilities when they thought they had none. Good stories enable us to connect with the characters in some way. When you see Jason Bourne in that famous movie trilogy fighting against the system which trained him, we relate to his desire to find the truth and to stop the perpetrators. In the Tom Hanks film, Forrest Gump, we don’t see a simple man. We see a great man who everyone loves and respect because he helps people, no matter what. So, how to use stories when selling? Listen it here.