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All Marketing Paths Lead To Your Website With Kristi Mitchell [Ep 025]
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In this episode, Jenny interviews Kristi Mitchell, a marketing strategist who believes the key reason many business owners don't see results from their marketing efforts is a lack of an overarching strategy. Kristi shares her 4-step marketing funnel framework and discusses how each stage - Attract, Convert, Nurture, and Close - relates back to your website.
You'll learn tips like optimizing your site for search to attract qualified traffic, creating irresistible lead magnets to convert visitors into leads, using your blog and email marketing for nurturing, and strategically placing testimonials to help close sales.
Throughout the conversation, Kristi emphasizes the importance of keeping your website updated as the central hub for all your marketing activities.
Whether you're just getting started with marketing your business online or need a refresh, this episode provides actionable insights for using your website more effectively as the nerve center of your promotions.
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