Harmonizing Web3: A Musical NFT Odyssey with Catherine Gairard | S3 E51

Web3 CMO Stories

Send us a Text Message.

From the highlands of Peru to the digital frontier of NFTs, Catherine Gairard, a symphonic metal maven, has an origin story that's nothing short of a fairy tale for the modern age. She joins us to unpack the narrative of her journey, detailing the leap from a self-taught musician to a trailblazing figure in the NFT music scene. Her story is a testament to the power of perseverance and innovation, as she navigates the traditionally challenging landscape of music monetization and discovers her niche within an empathetic and supportive online community.
The world of music is evolving, and NFTs are at the helm of this transformation, offering creators like Catherine a platform to connect with fans on a whole new level. During our chat, she unveils the mechanics behind her "Harp Dreams" collection and the unique value NFTs bring to the concert experience. Fans aren't just spectators in this digital renaissance—they're active participants, holders of exclusive, value-imbued tickets, and beneficiaries of intimate interactions with artists. Catherine's insights are an eye-opener for anyone curious about the intersection of music, technology, and community.
To close, the encouragement Catherine extends to fellow artists is both heartfelt and electrifying. She paints the NFT community not as an exclusive club, but as an open collective where novices and veterans alike can flourish through collaboration and shared learning. Her words serve as a beacon for creators seeking to explore this innovative space and harness the potential of their art in the digital realm. Tune in for a riveting exploration of artistry, technology, and the unifying power of community.
This episode was recorded through a Podcastle call on February 8, 2024. Read the blog article and show notes here: https://webdrie.net/harmonizing-web3-a-musical-nft-odyssey-with-catherine-gairard/

Hoofdstukken

1. Harmonizing Web3: A Musical NFT Odyssey with Catherine Gairard | S3 E51 (00:00:00)

2. Can you describe your journey from being a self-taught musician in Peru to becoming an NFT artist? (00:01:20)

3. How do you create NFTs? Do you have unique pieces stored on the blockchain, or do you produce multiple versions with different numbers for the same piece? (00:07:35)

4. How did you learn about cryptocurrency wallets, exchanges, and trading various coins? Any preferences between Ethereum, blockchain, or Solana for these activities? (00:09:09)

5. How do you engage with your audience on platforms like Twitter, LinkedIn, and others, considering they're not typically associated with music or art? Do you find it challenging to stand out and invest time in these platforms compared to more music-centric (00:10:30)

6. Do you encounter challenges explaining NFTs to fans who may not be familiar with platforms like Twitter or Web3? Is this lack of understanding an obstacle for your fans to own your music as NFTs? (00:12:21)

7. What are the steps you take from creating the music to making it available for purchase by people? (00:15:45)

8. How do you create and list your music as NFTs? Do you use a user-friendly platform that supports credit card payments, and can you explain the process briefly? (00:16:52)

9. Do you use AI in your creative process, given its widespread use? (00:18:43)

10. Is YouTube where you are most active with your content, or where else can people find your music if they want to listen to it? (00:23:53)