Voyzcast - Podcast by Voyzapp: Episode 02 - Voice Overs can make or break your Explainer Video!

Voyzcast - Podcast by Voyzapp: Episode 01 - Harness the power of voice overs for advertisements

HARSH Okay. So as you have mentioned being conversational for an Explainer video voice over gets your audience and your listeners hooked. Can you enlist some other prime reasons why there has been such an increased interest to incorporate voice overs in Explainer videos? PADMA Well, First of all Voice overs help to enhance conversion rates of any Explainer video People are more likely to buy a product once they listen to a good voice over accompanying an explainer video as audios enhance the overall customer experience Secondly, voice overs create better engagement More and more businesses are using voice overs in Explainer videos to spread the word about their businesses. They do this to generate a lasting interest in their product. People gain a better understanding of a product or service once they see and hear someone explain it. Voice overs help you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses. Voice overs help to improve search rankings Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. A conversational voice over for the Explainer video is bound to get their attention immediately. Next, voice overs lead to a better web traffic A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but engaging voice overs can make your videos viral instantly by capturing the attention of the customers. Voice overs can help to showcase your personality The number one thing that makes a customer become a repeat customer is your brand’s personality. It is important that a customer can easily identify with your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can listen to you and create a ‘virtual’ connection. Aside from boosting sales and gaining popularity for your brand, voice overs help to explain your product successfully. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise. HARSH Amazing. Quality voice overs in a video can truly change the way one perceives a brand image. So why should a brand choose a professional voice actor and what must a talent ensure to deliver an engaging and persuasive Explainer video voice over?

PADMA Well, the popularity of explainer videos in digital marketing strategy is growing without precedence, not only because they create a unique identity for companies in a convincing way and engage audiences like no other digital tool, but they also offer a cost-effective solution compared to traditional marketing and advertising tactics. For making their video a success, brands need to pick the right voice. For this, one needs to understand the requirements and select the voice actor who can identify with the brand. Professional voice actors will create their own personal backstory to get into that role and execute it with conviction. Professional voice artists come with experience If a voice over actor has an extensive background in acting in front of a camera or on stage, you can be sure that they will be able to offer real authenticity to your video. Many of them are experienced to the point where they are tried and tested and they have the ability to apply direction so that they deliver your brand content message in the right way. Working with a talented voice-over professional will make the world of difference. Exp