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Barstool Sports' Next Big Test In Its Conquest for Gambling Market Share
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Barstool Sports passed its first test with ease as thousands of gamblers downloaded the company's new sports betting app on opening week. The critical question is whether the company can convert downloads into deposits and bets, according to Shaun Kelley, Senior Research Analyst for Gaming and Lodging at Bank of America. He joined this episode to talk about his outlook for Penn National Gaming, DraftKings, and some of the casino players that are flying under the radar. Kelley explains why DraftKings' first-mover advantage is vulnerable, the sustainability and genius behind Barstool's media strategy, and the challenge of leveraging technology to encourage betting.
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